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In today's marketing landscape, it's becoming increasingly clear that emotional connections are what truly drive consumer behaviour - but how do you get it right for your strategy?

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

Amongst marketers, content is often regarded as ‘king’ of attracting audiences – but with an ever-evolving digital landscape and the introduction of new platforms, how do you get it right for your brand?

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

New technology, innovated ideas, and external support to bolster your marketing strategy will fall flat without C-suite buy-in. So, what are the critical steps to gain financial backing from your senior executives?

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

AI technologies are revolutionizing the way we create, curate, and optimise content – but is this new technology helping or hurting the quality of the content we put out?

Are you getting the best from your marketing spend? In this round-up, we share the typical barriers in-house teams face when optimising their resource, along with actionable advice for making the most out of your investments.

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

In this month’s editorial, we asked our network of leading agencies to share their advice for in-house marketers looking to assess the true capabilities of a potential new agency partner.

In an age of conscious consumerism, where brand authenticity and social responsibility sit at the forefront of improved customer retention rates – finding the ‘right’ agency partner that aligns with your business principles matters more than ever.

Brand Awareness, the battle for ROI, application of AI and more; We asked more than 150 marketing leaders to share the Marketing Communications trends, opportunities, and challenges they’re predicting for 2024.

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

In this roundup, our network of fast-growth leaders and specialists discuss when to engage, and how to manage, external support within your business.

In this roundup, senior industry leaders share how to create an effective successful team culture that includes your marketing agencies and other external support.

With so many industries reaching saturation point, how do you stand out? This week, our experts share how to plan and invest in a sustainable market research strategy that keeps your business ahead of the curve.

Leaders from across the industry spectrum share their experiences of starting a business from scratch.

One of the hardest parts of running a fast-growing business is how quickly you can outgrow your tooling. In this article, our experts share how you can ensure your software suite works for your future as well as your present.

Outbound prospecting and lead generation has a bit of a bad reputation, yet it is a heavily relied on channel for many agencies looking to find new business opportunities. So how do you do it right?

For fast-growth teams, maximising efficiency whilst maintaining your output can often feel overwhelming. This week, we’ve rounded up 6 of the best marketing and sales software solutions for businesses scaling at speed.

For fast-growth agencies, maximising your profit by expanding on your current client portfolio is crucial. This week, The Wow Company shared practical tips and insights on how to broach this in a way that increases value for you and your clients.

Shifting requirements or amends in client-agency partnerships can often lead to agencies taking on unexpected costs. This week, The Wow Company shared 3 key strategies to ensure you're maximising profit before and during your projects.

In the second of our ‘agency profit series,’ Rory Spence of expert accountancy firm The Wow Company explained how to make the most of your pricing structure, according to the top 10% of UK agencies.

Productivity, time-mapping and financial planning can easily fall by the wayside when it comes to running an agency day to day, but it's crucial for maximising profit. So where do you start? Here's how to get started on planning for profitability.

Our Head of Brand Partnerships, Dominic Wren, caught up with Tony Craddock, Director General of the Payments Association, to learn about the reason behind the rebrand, and bringing together a potentially fractured payments world.

B2B and ‘institutional’ marketers know all too well about the back-end systems that eat your data without providing value or insight. Netsells explain how these systems are more than just an annoyance - and how fixing them isn't as hard as it looks.

For many B2B brands a social media strategy is loosely defined at best. Below, GO! Network members Lesniak Swann explain how B2B businesses can create and execute a social media plan that isn't just strategic, but also tied to commercial objectives.

This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.

As we have been restricted from enjoying certain parts of life during the pandemic, our spending on electrical, audio and visual goods has increased significantly and the retailers in this market have seen record sales.

Schwa’s empathy test allows brands to measure and benchmark their empathy based on how they communicate with their customers and wider audience. A GO! Network member, Schwa tested their tool on an industry not known for its empathy: banking.

Guy Champniss, PhD, discusses behavioural science and its importance within business.

According to Pew, 78% of internet users conduct product research online, so there are some key facts to remember when it comes to avoiding some of the most common digital marketing mistakes.

The four million Muslims living in Britain have a distinct relationship with their money and finances. Their religious beliefs strongly influence their financial choices; everything from banking, home financing to inheritance.

Leading kitchen and home appliance brand - Morphy Richards, has appointed Social Trinity to be their TikTok Shop partner, following an introduction through The GO! Network - who then oversaw the competitive pitch process.

Due to a period of significant growth at GO!, we are looking to appoint a Network Retention Manager as part of our driven and collaborative agency account management team.

Manchester-based Democracy PR has been selected by talkSPORT BET to support their new market activation following a competitive search and selection process managed by The GO! Network.

The high-quality spirits and liqueurs brand will be working with GO! Network members TrunkBBI to drive ambitious expansion plans after winning at pitch.

The London/Denver based agency will be working with The Health Lottery after a competitive agency search and selection process managed by The GO! Network.

The premium designer menswear brand will be working with GO! Network members Vega to drive ambitious expansion plans after winning at pitch.

The Cornish clothing and lifestyle brand will be working with GO! Network members Brave Bison to lead on their UK and US paid social strategy in 2024 after a competitive pitch process.

Kooth will be working with GO! Network members Athlon to lead on the consolidation of their digital presence in 2024 after a competitive pitch process.

The independent charity will be working with GO! Network members Story Group to lead on a new brand awareness campaign in 2024 after a competitive pitch process.

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.

GO! Network members eight&four will be working with the consumer goods leader to develop and deliver a host of content across the full JML product range after a competitive pitch process.

GO! Network members Story Group will be working with the national charity to deliver a host of work after winning out in two competitive pitch processes.