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News Article
Marketing+
Mon
03
Feb 2025
We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2025.
During a very long and tiring month for most, we set out to lift spirits with a round-up of the most impactful Creative, Digital, and OOH advertising campaigns released in January 2025.
From AVEVA’s world-wide competition to a ‘Booking Amazing’ holiday courtesy of On the Beach, to Kingsmill’s fantasy-inspired TV ad and celebrating acts of kindness with Cadbury – view our list of best campaigns in month below.
January - Campaigns #1 - 8
Brand: AVEVA
Category: Information Technology
Agency: Ice Blue Sky
Medium: Digital, Comms
AVEVA Partner Games is a new way for AVEVA to engage its partners globally in surfacing innovation and build cross-organisational working groups, aimed to drive new solutions and product sales to end-customers.
In partnership with B2B marketing agency Ice Blue Sky, the campaign utilises a variety of channels and mediums to engage with, inspire, and excite partners to join the competition and win the opportunity to present on a global stage to AVEVA's customers whilst showcasing their prowess to AVEVA Executives.
On the campaign, Ice Blue Sky share:
“This was a fantastic opportunity to help AVEVA create a competitive cut-through and engage their partners in a different way to create a positive partner experience and generate new business possibilities for both organisations.
With entries from over 13 different countries, within a very small launch window of 6-weeks fragmented by the festive break was a resounding success for our client.”
Want a round-up of Best Marketing Campaigns in 2024? We’ve got you – view our selection here
Brand: On the Beach
Category: Travel
Agency: Quiet Storm
Medium: OOH, TV, Social Media, Radio
Travel brand On the Beach has enlisted the services of TV personality Paddy McGuinness to help launch on the Irish market with a new campaign.
Created by London-based agency Quiet Storm, the bold creative will mark the first time the brand has produced an out-of-home campaign, which will be supported by additional executions across TV, social media, and radio.
Set against a vibrant yellow background, the cheeky billboards will read: ‘What’s big, bright yellow and makes your holiday …king amazing?’ followed by: ‘With deposits as low as €10 – On the Beach.’
The campaign is referencing last year’s controversial ‘Booking Geniuses’ ad which drew in numerous complaints after viewers erroneously accused McGuinness of saying ‘f*****g geniuses’.
Brand: Ford
Category: Automotive
Agency: Wieden+Kennedy London
Medium: TV, Cinema, VOD
Ford uses classic ads to relaunch Ford Capri as an electric vehicle.
Devised by creative agency Wieden+Kennedy London, the ‘Mischief Rewired’ campaign is made up of three spots. Each features a classic Capri transforming into the modern-day electric vehicle.
In one spot the car is chased by bolts of lightning and a second treatment features the car being stalked by panthers. The third spot features the car in a James-Bond style chase scene, being pursued by skiers.
The films were directed by Fredrik Bond, with Academy Award-nominated Rodrigo Prieto as director of photography.
The campaign will run across TV, cinema, video-on-demand, out-of-home, and print assets.
Join our free, expert led virtual strategy workshops, designed to tackle the key challenges facing in-house marketing leaders in 2025.
Brand: Sweaty Betty
Category: Clothing Retailer
Agency: House 337
Medium: Social Media, TV, OOH
Fitness wear brand Sweaty Betty launches a new campaign inspiring women to move their bodies in ways that they find empowering.
Developed in partnership with creative agency House 337, which secured the premium sporting fashion brand’s account at the back end of last year, #DontSweatIt will be centred around a hard-hitting 30-second spot.
Crafted by an all-female creative team at House 337, including global creative director Lucy Collier and chief creative officer Sarah Glover, the film was directed by Brother Film’s Becky Garner.
Media planning and buying was handled by Havas Media UK.
Category: Professional Services
Medium: TV, Social Media, Podcasts
LinkedIn mourns wasted ad spend in new B2B campaign that aims to help brands reach the right audiences and maximise their campaign expenditure.
Developed in-house by LinkedIn Brand Creative, the work will revolve around two 30-second spots that illustrate how the platform can help businesses reach the right people, with the right content.
Running both sides of the Atlantic, the creative hopes primarily to illustrate how LinkedIn Ads can empower marketers with the precise tools they need to reach buyers by job title, industry, and company.
The work will run across connected TV, paid social, online video and podcast networks.
Brand: Associated British Foods (ABF) - Kingsmill
Category: FMCG
Agency: Lobster
Medium: TV
Bakery brand Kingsmill celebrates its popular 50/50 bread with fantasy-inspired TV ad.
Developed in collaboration with creative production house Lobster, ‘It’s Not Magic, It’s Kingsmill’ will mark what the brand is calling a ‘vital step’ towards reinforcing its market position and standing out within the category.
Centred around a 30-second spot directed by Alex Cooper, the creative takes viewers on a fantastical journey into the magical world of Kingsmill 50/50, where mythical characters reveal their “secret” methods for making healthy bread taste great.
The campaign will run across a wide range of media outlets, including Channel 4, E4, ITV, Sky, Channel 5, Comedy Central, Gold and Dave.
Media planning and buying was handled by The7stars.
Read our latest Against the Grain article: with Katie Rosen, Head of Creative at Gousto
Brand: McDonald’s
Category: Restaurant Chain
Agency: Leo Burnett
Medium: TV, OOH, Social Media, Radio
Fast food chain McDonald’s celebrates iconic menu items in fan-focused campaign.
Devised in collaboration with creative agency Leo Burnett, ‘Only at McDonald’s’ highlights the distinctive ways people enjoy the brand, and the relatable experiences that connect the chain’s global fans.
The work will be centred around three 20-second spots; Fries Eyes, The Gherkin Transfer and The Makeshift Table, that depict moments that are instantly recognisable to McDonald’s fans.
With media planning and buying handled by OMD UK, the wide-ranging promotional push will span TV, out-of-home, social media, and radio.
Brand: Mondelez International – Cadbury
Category: FMCG
Agency: VCCP
Medium: VOD, Social Media, OOH, Packaging
Cadbury celebrates acts of kindness in its latest campaign.
‘Made to Share’, devised by creative agency VCCP, is part of the chocolatier’s ‘Generosity’ brand platform.
The campaign showcases the brand’s limited edition Cadbury Dairy Milk bars that pay tribute to meaningful gestures that often go unnoticed.
The limited packs, ideated by VCCP and designed by Bulletproof, divide the chocolate bars into sections depending on the division of labour.
The campaign will run across video-on-demand, social media, YouTube and out-of-home.
Looking for the right agency partner? The GO! Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, get in touch.
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