News
News Article
Marketing+
Thu
03
Apr 2025
We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2025.
In a month that holds the end of the financial year, the celebrations of St. Patricks Day, and recognition of International Women’s Day, we set out to collate the most impactful Creative, Digital, and OOH advertising campaigns released in March 2025.
From Mini Cheddars’ cheese-rolling race, to ‘A Moment of Me-Time’ courtesy of Russell Hobbs, to Tesco’s upside-down billboard in time for Pancake Day, to raising awareness of sustainability in football with pundit Dion Dublin – view our list of best campaigns this month below.
January - Campaigns #1 - 8
February - Campaigns #9 - 16
March - Campaigns 17 - 24
Brand: AVEVA
Category: Information Technology
Agency: Ice Blue Sky
Medium: Digital, Comms
AVEVA Partner Games is a new way for AVEVA to engage its partners globally in surfacing innovation and build cross-organisational working groups, aimed to drive new solutions and product sales to end-customers.
In partnership with B2B marketing agency Ice Blue Sky, the campaign utilises a variety of channels and mediums to engage with, inspire, and excite partners to join the competition and win the opportunity to present on a global stage to AVEVA's customers whilst showcasing their prowess to AVEVA Executives.
On the campaign, Ice Blue Sky share:
“This was a fantastic opportunity to help AVEVA create a competitive cut-through and engage their partners in a different way to create a positive partner experience and generate new business possibilities for both organisations.
With entries from over 13 different countries, within a very small launch window of 6-weeks fragmented by the festive break was a resounding success for our client.”
Want a round-up of Best Marketing Campaigns in 2024? We’ve got you – view our selection here
Brand: On the Beach
Category: Travel
Agency: Quiet Storm
Medium: OOH, TV, Social Media, Radio
Travel brand On the Beach has enlisted the services of TV personality Paddy McGuinness to help launch on the Irish market with a new campaign.
Created by London-based agency Quiet Storm, the bold creative will mark the first time the brand has produced an out-of-home campaign, which will be supported by additional executions across TV, social media, and radio.
Set against a vibrant yellow background, the cheeky billboards will read: ‘What’s big, bright yellow and makes your holiday …king amazing?’ followed by: ‘With deposits as low as €10 – On the Beach.’
The campaign is referencing last year’s controversial ‘Booking Geniuses’ ad which drew in numerous complaints after viewers erroneously accused McGuinness of saying ‘f*****g geniuses’.
Brand: Ford
Category: Automotive
Agency: Wieden+Kennedy London
Medium: TV, Cinema, VOD
Ford uses classic ads to relaunch Ford Capri as an electric vehicle.
Devised by creative agency Wieden+Kennedy London, the ‘Mischief Rewired’ campaign is made up of three spots. Each features a classic Capri transforming into the modern-day electric vehicle.
In one spot the car is chased by bolts of lightning and a second treatment features the car being stalked by panthers. The third spot features the car in a James-Bond style chase scene, being pursued by skiers.
The films were directed by Fredrik Bond, with Academy Award-nominated Rodrigo Prieto as director of photography.
The campaign will run across TV, cinema, video-on-demand, out-of-home, and print assets.
Join our free, expert led virtual strategy workshops, designed to tackle the key challenges facing in-house marketing leaders in 2025.
Brand: Sweaty Betty
Category: Clothing Retailer
Agency: House 337
Medium: Social Media, TV, OOH
Fitness wear brand Sweaty Betty launches a new campaign inspiring women to move their bodies in ways that they find empowering.
Developed in partnership with creative agency House 337, which secured the premium sporting fashion brand’s account at the back end of last year, #DontSweatIt will be centred around a hard-hitting 30-second spot.
Crafted by an all-female creative team at House 337, including global creative director Lucy Collier and chief creative officer Sarah Glover, the film was directed by Brother Film’s Becky Garner.
Media planning and buying was handled by Havas Media UK.
Category: Professional Services
Medium: TV, Social Media, Podcasts
LinkedIn mourns wasted ad spend in new B2B campaign that aims to help brands reach the right audiences and maximise their campaign expenditure.
Developed in-house by LinkedIn Brand Creative, the work will revolve around two 30-second spots that illustrate how the platform can help businesses reach the right people, with the right content.
Running both sides of the Atlantic, the creative hopes primarily to illustrate how LinkedIn Ads can empower marketers with the precise tools they need to reach buyers by job title, industry, and company.
The work will run across connected TV, paid social, online video and podcast networks.
Brand: Associated British Foods (ABF) - Kingsmill
Category: FMCG
Agency: Lobster
Medium: TV
Bakery brand Kingsmill celebrates its popular 50/50 bread with fantasy-inspired TV ad.
Developed in collaboration with creative production house Lobster, ‘It’s Not Magic, It’s Kingsmill’ will mark what the brand is calling a ‘vital step’ towards reinforcing its market position and standing out within the category.
Centred around a 30-second spot directed by Alex Cooper, the creative takes viewers on a fantastical journey into the magical world of Kingsmill 50/50, where mythical characters reveal their “secret” methods for making healthy bread taste great.
The campaign will run across a wide range of media outlets, including Channel 4, E4, ITV, Sky, Channel 5, Comedy Central, Gold and Dave.
Media planning and buying was handled by The7stars.
Read our latest Against the Grain article: with Katie Rosen, Head of Creative at Gousto
Brand: McDonald’s
Category: Restaurant Chain
Agency: Leo Burnett
Medium: TV, OOH, Social Media, Radio
Fast food chain McDonald’s celebrates iconic menu items in fan-focused campaign.
Devised in collaboration with creative agency Leo Burnett, ‘Only at McDonald’s’ highlights the distinctive ways people enjoy the brand, and the relatable experiences that connect the chain’s global fans.
The work will be centred around three 20-second spots; Fries Eyes, The Gherkin Transfer and The Makeshift Table, that depict moments that are instantly recognisable to McDonald’s fans.
With media planning and buying handled by OMD UK, the wide-ranging promotional push will span TV, out-of-home, social media, and radio.
Brand: Mondelez International – Cadbury
Category: FMCG
Agency: VCCP
Medium: VOD, Social Media, OOH, Packaging
Cadbury celebrates acts of kindness in its latest campaign.
‘Made to Share’, devised by creative agency VCCP, is part of the chocolatier’s ‘Generosity’ brand platform.
The campaign showcases the brand’s limited edition Cadbury Dairy Milk bars that pay tribute to meaningful gestures that often go unnoticed.
The limited packs, ideated by VCCP and designed by Bulletproof, divide the chocolate bars into sections depending on the division of labour.
The campaign will run across video-on-demand, social media, YouTube and out-of-home.
Brand: Transport for London (TfL)
Category: Transportation Network
Agency: VCCP + Wavemaker UK
Medium: Print, DOOH, Social
Transport for London (TfL) celebrates the capital’s rich diversity with award-winning OOH campaign, paying homage to the network’s colourful bus and tube seat patterns.
Crafted in partnership with creative agency VCCP and media firm Wavemaker UK, ‘Fabric of London’ is the result of a brief which secured TfL the winning prize in Outernet London and The Standard’s ‘London’s Greatest Advertising Competition’ last year.
The work ran for two weeks from 10th February across both printed and high impact digital out-of-home sites (DOOH), with organic social content also appearing via the TfL, Outernet London and The Standard’s owned channels.
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Brand: Dr Vegan
Category: Health & Wellness
Agency: Ark Agency
Medium: OOH
Plant-based supplement brand Dr Vegan tackles UK’s ‘gut crisis’ in their latest campaign, devised by creative agency ARK agency.
The out-of-home execution launched across London depicts a fist in intestine form, drawing attention to the statistic that ‘60% of Brits struggle with gut health issues’.
As part of the campaign, Dr Vegan has also launched an online hub that was developed in partnership with nutritionists.
The hub provides information on common gut health issues, dietary impact, and the gut’s role in the body.
Brand: Hiscox
Category: Professional Services
Agency: Uncommon
Medium: OOH
Insurance firm Hiscox has launched its latest OOH campaign illustrating copyright mistakes.
The campaign which is part of the brand’s creative platform ‘Most Disastrous Campaign Ever’, spoofs three UK brands to illustrate the mistakes it insures.
The ads, developed in partnership with creative studio Uncommon, appear to be posters from Specsavers, Weetabix, and Cillit Bang but on closer inspection show themselves to be insurance adverts warning its audience about the dangers of copyright infringement.
One poster takes Cillit Bang’s tagline ‘BANG! And the dirt is gone’ and turns it to ‘BANG! And Hiscox could help protect you.’
Brand: The Pilot Group
Category: Logistics / Supply Chain
Agency: Ice Blue Sky
Medium: Digital
The Pilot Group challenged Ice Blue Sky to drive leads and generate business for their energy management system, a solution that reduces carbon emissions & heating costs for large industrial spaces.
Ice Blue Sky utilised a range of digital channels to drive leads across various sectors, primarily targeting large warehouses. Highly personalised assets, promoted through social, email and bespoke landing pages, podcasts, and a DM campaign, sending selected targets a sapling tree.
The result, a massive 50% increase in throughput and engagement with final decision-makers.
Read our Editorial: Why User-Generated Content Matters to Brands in 2025
Brand: Loopi
Category: Fashion, Retail, Sustainability
Agency: Bound to Prosper
Medium: PR
Loopi enables unworn clothes to be sold in seconds with none of the complexities of other pre-loved clothing platforms.
Launching with research that identified Brits had £350 of unworn clothing in their wardrobes, PR agency partner Bound to Prosper educated on the financial and emotional benefits of selling unworn clothing as well as the barriers to selling.
With 40% citing time as a barrier, Bound to Prosper were able to position Loopi as the ideal solution, securing over 20 pieces of coverage including The Times, The Telegraph, Express and Metro.
On the campaign, Carl Walker, Co-founder of Loopi says:
“Our launch campaign put a spotlight on the untapped potential inside the average UK wardrobe, showing that second-hand fashion can be both easy and rewarding.
With Loopi, we’ve created a platform that simplifies the process of selling and buying pre-loved items, making it easier for people to contribute to a more sustainable fashion future.
Bound to Prosper secured coverage at launch across all the national media, and in some titles, multiple times. They have worked seamlessly as our agency partner, drawing on their superb contacts in the press and creative content ideas to create huge awareness for Loopi at launch.”
Brand: Yeo Valley Organic
Category: FMCG
Agency: eight&four
Medium: OOH, Digital, Social, Print
Made by eight&four for Yeo Valley Organic, this vibrant 360 campaign promotes the different formats of kefir and its various consumption moments.
From morning shot to afternoon picnic pot, the brand's ever-growing kefir range has you covered. Set to a track by Smash Mouth, it urges the nation to 'find your daily groove'.
This dynamic, colourful campaign adds the feel-good factor to gut health, channelling the zest of kefir through its playful messaging and energetic tone. Groove is well and truly in the gut.
On the campaign, Geoffrey Chang, Creative Lead at eight&four says:
“We wanted to side-step the pale and stale pitfall of dairy and create an eye-catching campaign that would stand out for its playfulness.
Starting with music. To capture that feeling when you’re in the groove. Bold colour, energetic animation and dynamic transitions.
With every creative decision, we wanted to bring a dollop of groovy joy to gut health, making it more appealing with every shimmy.”
Brand: Virgin Media
Category: Telecommunications
Medium: OOH
Telecom company Virgin Media encourages consumers to ‘Switch to The Red Team’ in its latest campaign, drawing parallels to F1 racer Lewis Hamilton’s move to Ferrari.
The campaign features out-of-home activations in the O2 arena and newspaper placements that highlight the benefits of joining the broadband provider.
It coincides with Formula 1’s 2025 season kick-off event at the O2 which took place on 19 February.
According to the telecom brand, the advertisement’s artwork showcases the launch of One Touch Switch, a system that allows consumers to switch broadband services quickly.
Brand: Opella – Allegra + Disney
Category: Healthcare & Wellness
Agency: Concept One Communications
Medium: TV
Allergy relief medication brand Allegra, part of pharmaceutical firm Opella, stars Disney’s Snow White in its latest campaign.
Devised by creative agency Concept One Communications, the marketing drive will launch in 15 markets worldwide including the UK, Canada, and Indonesia.
According to Allegra, the adult-targeted campaign is centred around the idea of ‘you don’t have to be sneezy or sleepy’.
As part of the creative platform, the company has unveiled a 30-second spot that is soundtracked by the movie’s famous song ‘Heigh-Ho’.
The out-of-home visuals are made up of custom character artwork created in collaboration with Disney and feature Snow White, Sneezy and Sleepy.
Brand: Jacob’s Biscuits – Mini Cheddars
Category: FMCG
Agency: TBWA/London
Medium: VOD, Social Media, TV
Mini Cheddars celebrates the UK’s love of cheese by revisiting its popular ‘Cheddar Town’ creative platform with quirky animation ad.
Paying homage to the famous Cooper’s Hill Cheese-Rolling event held annually in Gloucestershire, the ad sees a cast of zany characters competing for a packet of Mini Cheddars.
Devised by creative agency TBWA/London, the campaign will be centred around the 20-second spot, which was directed by Robert Strange and produced by Blinkink.
With planning and buying handled by media firm MG OMD, the work will be pushed out across various video-centric channels, supported by social media and influencer activity.
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Brand: Beyond Equality
Category: Non-Profit
Agency: Forsman & Bodenfors
Medium: OOH
Beyond Equality’s new International Women’s Day campaign spotlights the difference between male and female personal safety concerns.
Crafted in collaboration with creative agency Forsman & Bodenfors, the work is designed to engage men in the conversation around women’s safety.
‘See What She Sees’ is grounded in data from a national poll, which revealed roughly six in ten men believe safety concerns are sometimes exaggerated.
The OOH campaign is also informed by the insight that as many as 95% of men agree they share equal responsibility in ensuring women’s safety.
Brand: Russell Hobbs
Category: Consumer Goods
Agency: Ponderosa
Medium: TV, OOH, Social Media
Home appliance firm Russell Hobbs unveils campaign for new AI-designed Calm kettle.
Devised by Leeds-based brand and communications agency Ponderosa and supported by production house Tungsten Media, the ad uses AI-generated visualisations to represent people’s daydreams as they wait for the kettle to boil.
Titled ‘A Moment of Me-Time’, the campaign will launch across out-of-home, radio and social media channels, including Meta, Pinterest and TikTok.
Brand: Tesco
Category: Retail
Agency: BBH London
Medium: OOH
Tesco celebrated Pancake Day with an innovative upside-down OOH activation that displays the ingredients needed to make the tasty treat.
Crafted by creative agency BBH London, the work follows the supermarket giant’s recent stripped-back artistic direction, which has included campaigns such as ‘It’s Not a Little Thing’ and last year’s ‘Icons‘.
The work featured Tesco’s signature blue font flipped upside-down (like a pancake) on a plain white background, with the copy reading: ‘Flour Eggs Milk Lemon Sugar Tuesday.’
Also running in print, media planning and buying was handled by EssenceMediacom.
Read our Editorial: The Art of Creative Copywriting
Brand: Perplexity AI
Category: IT & Technology
Medium: TV, VOD
Perplexity AI launches new Squid Game inspired ad that pokes fun at Google, starring actor Lee Jung-jae.
The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed ‘Poogle’ in the ad.
Jung-jae, caught in a Squid Game-like scenario, is trapped in a room with three pressing questions. He first turns to ‘Poogle’ for answers but is instead shown a list of links. Panicked, he then asks Perplexity – using its voice model – how to remove coffee stains from a white shirt and immediately receives a clear, step-by-step process that helps him escape.
The ad marks the beginning of a yearlong partnership between Perplexity and Jung-jae’s management company, Artist United.
Brand: Irish Ferries
Category: Leisure, Hospitality & Media
Agency: McCann Manchester
Medium: OOH, Print, Digital, Social Media
Transport firm Irish Ferries turns White Cliffs of Dover green in new integrated campaigns for St Patrick’s Day.
Devised in collaboration with creative agency McCann Manchester, ‘The English Channel – The Irish Way’ will look to encourage more passengers to use the brand for their Channel crossings.
Playfully poking fun at the Cliffs’ important role within English culture and identity, the campaign will run across out-of-home, radio, print, digital and social media.
Media planning and buying was handled by Wavemaker.
Watch our recent workshop playback: Traditional Media’s Last Stand – How to Make it Work in the Modern World
Brand: egg
Category: Utilities, Clean Energy, Sustainability
Agency: Bound to Prosper
Medium: PR
egg wanted to raise awareness of their solar and EV charging solutions for sports stadiums.
PR partners Bound to Prosper put egg at the heart of the conversation around sustainability in football with a round table discussion moderated by football pundit Dion Dublin and egg’s CEO, focusing on the barriers and opportunities for clean energy adoption.
Attended by football clubs, sustainability groups and media, the agency supported the event with research that shone a light on how fans felt about their club’s own sustainability efforts - achieving coverage in The Sun, Daily Mirror, Express and Daily Star.
Brand: Amazon Business
Category: IT & Technology
Agency: Joint
Medium: TV
Amazon Business has unveiled its latest fantasy-inspired TV ad, this time helping Little Bo-Peep grow her knitwear business into a commercial empire.
Crafted by creative agency Joint, the work builds on the agency’s previous spot for the e-commerce firm which include the Pirates of the Caribbean-inspired ‘Run a Tighter Ship’.
In ‘Little Bo-Peep Finds Success’, we see the well-known fairy tale shepherdess use Amazon Business to full effect, helping her run her business more efficiently, and eventually growing into an industrial powerhouse.
Set to Iggy Azalea and Charli XCX’s ‘Fancy’, the B2B campaign illustrates how the service can help smaller business scale up and expand their operations.
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