News
News Article
Marketing+
Tue
17
Dec 2024
Grab a coffee or hot chocolate and settle in for an enjoyable read of the best Christmas ad campaigns released this year.
As the cold, winter gloom takes hold of the nation, we’re here to warm your hearts and remind you of joyous times ahead with our pick of 'Best Christmas Ad Campaigns in 2024'.
From Ray the forgotten toy this holiday season, to Kevin the Carrot’s mission in saving Christmas spirit, to Santa’s Unhealthy ‘Big-Money Deal’, to Paddy Power’s playful take on festive ads – Let’s get the snow-ball rolling…
Brand: The Entertainer
Category: Retail
Agency: Adam&EveDDB
Medium: TV
Toy retailer The Entertainer spotlights the sorrow of forgotten toys in 2024 Christmas ad.
Developed by London-based creative agency Adam&EveDDB, the 60-second spot is centred around the story of ‘Ray’ – a forgotten toy reminiscing about his golden days as a young girl’s favourite, as she now chooses to play with her shiny new monster truck.
Running through to Christmas Eve, the campaign will be pushed out via TV, video-on-demand, and digital in a bid to position The Entertainer as the go-to toy destination over the festive period.
View: 8 of the Best Marketing Campaigns of December 2023
Brand: Aldi
Category: Retail
Agency: McCann UK
Medium: TV
Kevin the Carrot returns for a staggering ninth effort to rescue the ‘Spirit of Christmas’ in Aldi’s festive spot.
Developed in partnership with creative agency McCann UK, the retailer’s work is centred around ‘Kevin the Carrot’s Christmas Mission’, a 90-second clip that aims to emulate Christmas TV specials of years gone by.
Kevin has been entrusted by Father Christmas with rescuing the Spirit of the season from would-be humbug kidnappers.
View our Monthly Review: The Best Marketing Campaigns of 2024
Brand: John Lewis
Category: Retail
Agency: Saatchi & Saatchi
Medium: TV
Woman travels back in time to find the perfect gift in highly anticipated John Lewis’ 2024 Christmas ad.
Developed in collaboration with the historic retailer’s agency of record Saatchi & Saatchi, the two-minute film is set to the nostalgic hues of The Verve’s 1998 classic ‘Sonnet’.
Titled ‘The Gifting Hour’, the work aims to place John Lewis at the forefront of the British public’s minds as the ideal gifting destination this Christmas.
Brand: The Gym Kitchen
Category: FMCG
Medium: TV
The Gym Kitchen has joined the ranks of retail giants such as Aldi and John Lewis in producing a tailored Christmas ad.
The self-proclaimed healthy meal brand, known for its high-protein offerings, has revealed its first-ever festive advert, marking a significant milestone in its growth journey.
The 90-second creative, set to launch across the brand’s digital channels, tells the heart-warming story of Santa’s last-minute Christmas Eve shopping adventure. The film was directed by Richard Kattah and produced by Little Drops Productions.
Brand: Vodafone
Category: Telecommunications
Agency: Leo Burnett
Medium: TV
Vodafone launches emotional festive campaign in collaboration with creative agency Leo Burnett, celebrating four decades of bringing people together at Christmas.
The campaign features a short film, directed by ad studio Smuggler’s Tom Speers, that chronicles technological advances from the 1980s to the modern day, from brick phones to modern smartphones.
Changes in communication allowed by the evolving handsets are demonstrated in a series of family interactions.
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Brand: Tenzing
Category: FMCG
Medium: TV
Energy drink brand Tenzing pokes fun at Santa’s unhealthy ‘big-money deal’ with Coca-Cola in animated Christmas ad campaign.
Centred around a 60-second film, the work has been launched in support of the UK brand’s latest flavour – Fiery Mango, designed specifically with the winter months in mind.
In the spot, we see a decidedly unhappy Santa who, once the very picture of health 100 years ago, has allowed himself to growth lethargic and morbidly overweight by giving in to a big-money contract.
Brand: World of Tanks
Category: Gaming
Agency: Matter and Energy
Medium: TV, Cinema
Movie star Jason Statham steps in for Santa in spectacular World of Tanks’ Christmas ad.
The six-minute cinematic short, directed by Nez Khammal, opens with an explosive scene that transitions into behind-the-scenes chaos on a Hollywood set. When Santa Claus is injured, Statham steps in as the stunt double, transforming the production into an action-packed spectacle.
This epic Christmas campaign is the result of a collaboration between creative agency Matter and Energy, production company 100%, and visual effects studio Glassworks.
Brand: Paddy Power
Category: Gambling
Agency: BBH London
Medium: TV
Irish bookmaker Paddy Power has made its bet on the Christmas ad race, with a humorous and heartfelt tribute to football fans.
The campaign, ‘A Shirt’s Not Just For Christmas, It’s For Life’, features actor Danny Dyer and boxing promoter Eddie Hearn in a nostalgic journey through the highs and lows of football fandom.
The ad has been made in response to Paddy Power’s research suggesting that 73% of viewers find Christmas ads too serious.
Created by BBH London, it takes a playful look at a moment familiar to many fans – unwrapping their first football shirt on Christmas morning.
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