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News Article
Marketing+
Mon
04
Nov 2024
We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.
In a month that holds shorter days and colder nights, with trick-or-treaters ready to roam the streets, we set out to collate 8 of the most impactful Creative, Digital, and OOH advertising campaigns released in October 2024.
From Eurocell’s 50th birthday celebration and Heinz’s creepy ‘smile’ creative this Halloween, to the launch of Copper Awareness Day and poking fun at office peeves with Work.Life – view our list of best campaigns this month below.
January to March - Campaigns #1 - 25
April to June - Campaigns #26 - 49
July to September - Campaigns #50 - 73
October - Campaigns #74 - 81
Take a look at our calendar of free virtual strategy workshops, designed to tackle the key challenges facing in-house marketing leaders
Brand: Eurocell
Category: Manufacturing
Agency: One Black Bear
Medium: OOH, Online, eCRM
What do you get when you mix half a century of trade expertise with a bit of birthday flair?
For 50 years, Eurocell, UK’s largest manufacturer and distributor of UPVC, has been supplying all kinds of products - from windows to gutters and doors - keeping homes across the nation in tip-top shape.
To celebrate this, independent creative agency One Black Bear set out to design a campaign that combines party vibes with professional tools, to honour Eurocell’s 50-year journey.
Join our virtual strategy workshops on key challenges facing in-house marketing leaders
Brand: Heinz
Category: FMCG
Agency: Gut New York
Medium: OOH, Digital, Social
With Halloween soon approaching, Heinz leans heavily on a creepy ‘smile’ creative for its latest global campaign.
Devised by Gut New York, ‘Heinz Smiles’ is a sinister series of three digital, OOH and social ads, created in response to research revealing that their fans are unapologetic about defying dinner etiquette and getting a little messy.
The ads are accompanied by the words ‘It Ha-Ha-Has to be Heinz’, in homage to the brand’s global brand platform ‘It Has to Be Heinz’ which launched in 2023.
View: 8 of the Best Ad Campaigns of October 2023
Brand: Acer
Category: Electronics
Agency: McCann Demand
Medium: TV, VOD
Global electronics firm Acer brings its Predator Gaming PC collection to life with a superhero-themed campaign ahead of the key festive period.
Devised by creative agency McCann Demand, ‘Predator Force’ revolves around an animated film that showcases the distinctive features of the brand’s Predator range that aims to connect with the gaming community.
Using 2D animation, the hero film spotlights each distinctive feature as an individual superhero, with the agency harnessing an attention-grabbing storyline to drive awareness.
Brand: Work.Life
Category: Hospitality
Agency: Defiant
Medium: OOH, Posters
Work.Life pokes fun at office peeves and corporate culture in cheeky OOH campaign.
Developed by creative agency Defiant, the integrated work will run across 50 London Routemaster buses as well as 2,500 fly-posters dotted around the capital.
By using humorous copy, the campaign shines a light on the numerous downsides of going into the office and shows why flexible working has become so popular over the last decade.
On the campaign, Defiant founder, Will Poskett says:
“Our new work directly calls out all the worst aspects of office life, we all love to hate, in an irreverent and tongue-in-cheek manner.
The work really does prove that even ‘B2B’ brands can embrace creativity and humour to spark fame and commercial growth.”
Brand: Tesco
Category: Retail
Agency: BBH London
Medium: OOH
Tesco ditches its famous logo to showcase fresh produce in latest out-of-home campaign.
Made in collaboration with BBH London, the advert entitled ‘Icons’ is based on the premise that even when the letters are removed the iconic blue chevrons mean that the brand is instantly recognisable.
Central to the campaign are visuals photography by Will Cooper. Different food items are used to represent the individual letters of the supermarket giant’s name.
Brand: Copper Sustainability Partnership (CuSP)
Category: Sustainability Awareness
Agency: Liquid
Medium: Digital
To further CuSP’s mission of encouraging the use of sustainable materials in plumbing, integrated agency Liquid launched Copper Awareness Day.
Celebrated annually on October 29th, aligning with copper’s atomic number, the event highlights the crucial role of copper in reducing plastic waste and carbon emissions.
The campaign focused on sharing resources to inform the industry about how they can make an impact, executed across channels including website, social media channels and targeted PR activities.
View our recent workshop playback: Turning Clicks into Customers with Proven Strategies to Boost E-Commerce Sales
Brand: Alma Lasers + Revanesse
Category: Health & Beauty
Agency: Paradise
Medium: Digital, Brand, Event
To celebrate the partnership of two powerhouses in the aesthetics industry – Alma Lasers and Revanesse – Paradise crafted a dynamic multichannel campaign.
The agency team developed the overall campaign strategy and created impactful assets that spanned social media, email communications, and in-person industry events.
Collaborating closely with both brands, their creative team designed a distinctive look and feel that captures the excitement of this partnership while showcasing each brand’s unique personality.
Brand: Lloyds Bank
Category: Financial Services
Agency: Adam&EveDDB
Medium: TV, VOD
Lloyds Bank pokes fun at awkwardness of requesting money from friends and family in its latest ad, marking the release of its new ‘Link Pay’ feature on their refreshed banking app.
Developed in collaboration with London agency Adam&EveDDB, the new film is inspired by the insight that British people tend to feel a bit awkward having conversations around money that they’re owed.
Directed by Gary Freedman, the film will run across TV, video-on-demand and cinema, supported by the previously released ‘Daddy Daughter’ film.
Media planning and buying was handled by Zenith.
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