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Jan 2025
We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.
As the festive season comes to an end and a new year commences, we round-up the last flurry of the most impactful Creative, Digital, and OOH advertising campaigns released in December 2024.
From Lovehoney’s after nine club welcoming, to Kellogg’s giant mascot makeover, to Gong Cha’s AI-powered gingerbread wonderland, to Benson’s obsession for a good night’s sleep – view our list of best campaigns this month below.
January to March - Campaigns #1 - 25
April to June - Campaigns #26 - 49
July to September - Campaigns #50 - 73
October - Campaigns #74 - 81
November - Campaigns #82 - 89
December - Campaigns #90 - 97
Take a look at our calendar of free virtual strategy workshops, designed to tackle the key challenges facing in-house marketing leaders
Brand: Eurocell
Category: Manufacturing
Agency: One Black Bear
Medium: OOH, Online, eCRM
What do you get when you mix half a century of trade expertise with a bit of birthday flair?
For 50 years, Eurocell, UK’s largest manufacturer and distributor of UPVC, has been supplying all kinds of products - from windows to gutters and doors - keeping homes across the nation in tip-top shape.
To celebrate this, independent creative agency One Black Bear set out to design a campaign that combines party vibes with professional tools, to honour Eurocell’s 50-year journey.
Join our virtual strategy workshops on key challenges facing in-house marketing leaders
Brand: Heinz
Category: FMCG
Agency: Gut New York
Medium: OOH, Digital, Social
With Halloween soon approaching, Heinz leans heavily on a creepy ‘smile’ creative for its latest global campaign.
Devised by Gut New York, ‘Heinz Smiles’ is a sinister series of three digital, OOH and social ads, created in response to research revealing that their fans are unapologetic about defying dinner etiquette and getting a little messy.
The ads are accompanied by the words ‘It Ha-Ha-Has to be Heinz’, in homage to the brand’s global brand platform ‘It Has to Be Heinz’ which launched in 2023.
View: 8 of the Best Ad Campaigns of October 2023
Brand: Acer
Category: Electronics
Agency: McCann Demand
Medium: TV, VOD
Global electronics firm Acer brings its Predator Gaming PC collection to life with a superhero-themed campaign ahead of the key festive period.
Devised by creative agency McCann Demand, ‘Predator Force’ revolves around an animated film that showcases the distinctive features of the brand’s Predator range that aims to connect with the gaming community.
Using 2D animation, the hero film spotlights each distinctive feature as an individual superhero, with the agency harnessing an attention-grabbing storyline to drive awareness.
Brand: Work.Life
Category: Hospitality
Agency: Defiant
Medium: OOH, Posters
Work.Life pokes fun at office peeves and corporate culture in cheeky OOH campaign.
Developed by creative agency Defiant, the integrated work will run across 50 London Routemaster buses as well as 2,500 fly-posters dotted around the capital.
By using humorous copy, the campaign shines a light on the numerous downsides of going into the office and shows why flexible working has become so popular over the last decade.
On the campaign, Defiant founder, Will Poskett says:
“Our new work directly calls out all the worst aspects of office life, we all love to hate, in an irreverent and tongue-in-cheek manner.
The work really does prove that even ‘B2B’ brands can embrace creativity and humour to spark fame and commercial growth.”
Brand: Tesco
Category: Retail
Agency: BBH London
Medium: OOH
Tesco ditches its famous logo to showcase fresh produce in latest out-of-home campaign.
Made in collaboration with BBH London, the advert entitled ‘Icons’ is based on the premise that even when the letters are removed the iconic blue chevrons mean that the brand is instantly recognisable.
Central to the campaign are visuals photography by Will Cooper. Different food items are used to represent the individual letters of the supermarket giant’s name.
Brand: Copper Sustainability Partnership (CuSP)
Category: Sustainability Awareness
Agency: Liquid
Medium: Digital
To further CuSP’s mission of encouraging the use of sustainable materials in plumbing, integrated agency Liquid launched Copper Awareness Day.
Celebrated annually on October 29th, aligning with copper’s atomic number, the event highlights the crucial role of copper in reducing plastic waste and carbon emissions.
The campaign focused on sharing resources to inform the industry about how they can make an impact, executed across channels including website, social media channels and targeted PR activities.
View our recent workshop playback: Turning Clicks into Customers with Proven Strategies to Boost E-Commerce Sales
Brand: Alma Lasers + Revanesse
Category: Health & Beauty
Agency: Paradise
Medium: Digital, Brand, Event
To celebrate the partnership of two powerhouses in the aesthetics industry – Alma Lasers and Revanesse – Paradise crafted a dynamic multichannel campaign.
The agency team developed the overall campaign strategy and created impactful assets that spanned social media, email communications, and in-person industry events.
Collaborating closely with both brands, their creative team designed a distinctive look and feel that captures the excitement of this partnership while showcasing each brand’s unique personality.
Brand: Lloyds Bank
Category: Financial Services
Agency: Adam&EveDDB
Medium: TV, VOD
Lloyds Bank pokes fun at awkwardness of requesting money from friends and family in its latest ad, marking the release of its new ‘Link Pay’ feature on their refreshed banking app.
Developed in collaboration with London agency Adam&EveDDB, the new film is inspired by the insight that British people tend to feel a bit awkward having conversations around money that they’re owed.
Directed by Gary Freedman, the film will run across TV, video-on-demand and cinema, supported by the previously released ‘Daddy Daughter’ film.
Media planning and buying was handled by Zenith.
Brand: Sainsbury’s
Category: Retail
Agency: New Commercial Arts
Medium: TV, VOD, Social
Sainsbury's enlists the whimsical services of the BFG for its blockbuster 2024 Christmas ad, which sees the beloved character travel the length and breadth of the UK to curate the perfect festive meal.
Developed in partnership with creative agency New Commercial Arts, the spot focuses on the importance of giving back during the festive period – with a creative anchored around the quality of its produce.
Pushed out via TV, video-on-demand, cinema, social media and influencer marketing, the budget-busting campaign will also aim to help Comic Relief distribute over five million meals to families experiencing food poverty this Christmas.
Read More: Recent Appointment through The GO! Network – Morphy Richards x Social Trinity
Brand: Which?
Category: Non-Profit
Agency: Neverland
Medium: OOH, Digital, Radio
Which? launches major Christmas campaign to fight against unfair consumer practices during the festive season.
The ad campaign, developed in collaboration with creative agency Neverland and media partners Goodstuff, Brainlabs and Digital voices, highlights Which?’s role in helping consumers make informed choices.
The four-week campaign, running across out-of-home, digital platforms, and radio spots, addresses key consumer issues prevalent during the holiday shopping period – including misleading Black Friday deals and ‘shrinkflation’ in festive food, drink, and gift shopping.
View: 8 of the Best Ad Campaigns of November 2023
Brand: Shelter
Category: Non-Profit
Agency: Don’t Panic
Medium: TV, VOD
Shelter shines a spotlight on child homelessness in heart-rending 2024 Christmas ad.
Developed by purpose-led creative agency Don’t Panic, ‘World of Our Own’ comes off the back of alarming figures showing over 150,000 children in England are currently homeless and living in temporary accommodation.
The creative centres around a make-believe space adventure that a father has devised while playing with his daughter as they deal with the stresses and strains of living in temporary accommodation.
Directed by Nicholas Goffey and Dominic Hawley, the film ends with the poignant tagline: ‘Love alone can’t protect a child from homelessness. But your donations could help.’
Brand: Mondelez International – Cadbury
Category: FMCG
Agency: VCCP London
Medium: OOH, VOD, Social
Cadbury celebrates diverse holiday traditions with advent calendar ad.
Created in partnership with agency of record VCCP London, the campaign aims to make “Cadbury a part of everyone’s Christmas countdown”, according to the chocolatier.
The campaign consists of 24 out-of-home executions, in line with the 24 days leading up to Christmas.
On the advert, Cadbury brand manager, Nicole Partridge says:
“This year, we wanted to celebrate the unique heart-warming and funny moments that people across the UK look forward to each Christmas and highlight counting down to these with a Cadbury advent calendar.”
Brand: Etsy
Category: E-Commerce
Agency: Orchard Creative
Medium: TV, OOH, Social
E-commerce giant Etsy spotlights the daily struggles faced by the fictional charter Wally during the crowded festive rush.
The campaign devised by creative shop Orchard Creative, runs across TV, out-of-home, and social media platforms in the UK and the US.
The ad features a ‘Where’s Wally’ style game, where people spot Wally as he ventures out into the world. But despite being found, Wally feels overlooked and unnoticed until he returns home and is greeted with a personalised gift from Etsy.
View our Editorial: The Power of Emotion in Marketing
Brand: Nice Rice
Category: FMCG
Agency: Otherway
Medium: OOH
London-based startup Nice Rice has partnered with creative agency Otherway to expose the environmental impact of conventional rice farming in hard-hitting OOH campaign.
The visually striking creatives, which can be seen across the capital, aim to illustrate the unexpected carbon footprint associated with this staple food.
On the campaign, Jono Holt, founder of Otherway, says:
“When Fergus (founder of Nice Rice) told us about the staggering impact rice farming has on the environment, we couldn’t believe it.
This campaign is designed to help wake people up to the worrying impact rice farming is having on our planet. Helping to transform the category and offer people a more sustainable alternative to the norm.”
Brand: GOV.UK - Department for Transport (DfT)
Category: Government
Agency: VML UK
Medium: OOH, Social
Department for Transport (DfT) challenges the common misconception that there is no risk in driving after a small amount of alcohol in new out-of-home campaign.
Developed in collaboration with creative agency VML UK, ‘Drink a Little, Risk a Lot’ highlights the social, financial, and reputational consequences of drunk driving.
“This important work confronts young men at one of the most social times of the year with the potential realities of a drink-driving conviction. Losing their license and with it the freedom they’ve worked so hard for, would have a significant impact on their lives,” said DfT’s Head of Marketing, Laura Butterfield.
According to the government body, the campaign is aimed at 17 to 24-year-old men and will be displayed in their social spaces.
Brand: SIFA fireside
Category: Charity
Agency: One Black Bear
Medium: OOH
Independent creative agency One Black Bear worked with SIFA fireside to bring a little hope to Birmingham’s streets.
By transforming the city’s pavements into beautifully wrapped presents, this campaign delivers a heartfelt message: ‘Gift someone a path off the street.’
With the incredible support of Ocean Outdoor, this creative Christmas campaign is being displayed on billboards across Birmingham, spreading its message of hope far and wide. Working as both a call to action and a reminder of the real spirit of Christmas.
Brand: Lovehoney
Category: Health & Wellness
Agency: Leith
Medium: OOH, DOOH
Sexual wellness brand Lovehoney launches tongue-in-cheek ad campaign welcoming junk food brands to the ‘watershed club’ following the UK government’s new restrictions on advertising.
The upcoming regulations classify favourites such as porridge and crumpets that contain high levels of salt, fat, or sugar, as junk food and ban any TV advertisements before 9pm.
Lovehoney’s campaign, devised by creative agency Leith, responds to the regulations by welcoming the affected brands.
Media buying handled by The Kite Factory.
Missed this year’s festive ads? We’ve got you covered – view our selection of the Best Christmas Ad Campaigns in 2024
Brand: Kellogg’s
Category: FMCG
Agency: Leo Burnett
Medium: TV, Digital, Social Media
Kellogg’s has reimagined its distinctive mascot, Cornelius the cockerel, in its latest campaign ‘See You in the Morning’.
The campaign, devised by creative agency Leo Burnett, features a 3D version of Kellogg’s mascot, which will be rolled out across the brand’s cereals.
To introduce the updated character the brand has created a 60-second film, which features an oversized Cornelius parading through the streets of the city to hip-hop track Jayou by Jurassic 5.
The giant chicken catches the attention of passers-by before leaping onto a nearby rooftop and crowing.
View: 8 of the Best Ad Campaigns of December 2023
Brand: Deliveroo
Category: FMCG
Agency: Pablo
Medium: OOH
Food delivery platform Deliveroo celebrates the final episode of BBC’s Gavin & Stacey with a playful out-of-home campaign running in key locations in Essex.
Developed by London agency Pablo, the works pays homage to Gavin & Stacey character Smithy’s Essex origins, with dedicated placement celebrating his iconic curry order.
Running across 48 sheets and six sheets in Billericay, the creative will read: 1x Chicken bhuna, 1x Lamb bhuna, 1x Prawn bhuna, 1x Mushroom rice, 1x Bag of chips, 1x Keema naan, 9x Poppadoms, 1x Saag Alloo.
Brand: AndThen
Category: Clothing
Agency: Who Wot Why
Medium: OOH
Boxer shorts brand AndThen aims to support men’s mental health in their latest out-of-home campaign, which sits alongside its pledge to donate half of its profits to mental health charities.
The campaign, devised by independent agency Who Wot Why, features a smile made of a banana and two plums, to encourage men to make positive choices for themselves and others.
Photographed by Richard Pullar, the execution focuses on the idea of ‘feel good pants’, which reflects the comfort of the product, and the brand’s hope to support men’s mental health.
Brand: Gong Cha
Category: FMCG
Agency: VCCP - Faith
Medium: Social Media
Taiwanese bubble tea company Gong Cha has launched a social media campaign to promote its gingerbread bottles.
The campaign, devised by VCCP’s AI creative agency Faith, features an AI-powered gingerbread wonderland.
Faith created master toolkits and calendars for the bubble tea retailer that could be deployed across all markets.
Read our Editorial: Is TikTok Right for your Brand Image?
Brand: KCOM
Category: IT & Telecommunications
Agency: Ponderosa
Medium: OOH
Hull and East Yorkshire communications provider KCOM has launched an integrated marketing campaign to introduce Eero – an award-winning Amazon subsidiary router that claims to deliver world-class connectivity.
Created by Leeds-based agency Ponderosa, ‘The Power is All Yours’, responds to the brand’s research revealing consumers feel powerless when their broadband is unreliable.
Ponderosa’s concept highlight’s KCOM’s investment in enhanced broadband, cutting-edge security standards and mesh technology for comprehensive Wi-Fi coverage.
Brand: Bensons for Beds
Category: Consumer Goods
Agency: Krow Group
Medium: TV, Radio, Social Media
Bed and mattress retailer Bensons for Beds Launches a 360-campaign highlighting the brand’s ‘obsession with a good night’s sleep’.
The 30-second ad follows the retailer’s staff as they meticulously inspect every bed for quality and value on the manufacturing line while continually enhancing their ‘beducation’.
The 360-campaign will be rolled out in-store and across TV, radio, and social channels including Meta and Pinterest.
It is Bensons’ first campaign since it appointed Krow Group as its lead creative agency.
Brand: Wild Nutrition
Category: Health & Wellness
Agency: Brothers and Sisters
Medium: TV
Women’s nutritional health brand Wild Nutrition has launched its first TV ad this Boxing Day.
Devised by the creative agency Brother and Sisters, the advert forms part of the brand’s long-term strategy to drive growth.
The TV spot will air on Channel 4 and Sky, and follows a woman through different stages of her life. With media planning and buying by Goodstuff and production by Freefolk production studios.
Looking for your next agency partner? GO! offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, get in touch.
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