News
News Article
GO! Network News
Mon
11
Nov 2024
Leading kitchen and home appliance brand - Morphy Richards, has appointed Social Trinity to be their TikTok Shop partner, following an introduction through The GO! Network - who then oversaw the competitive pitch process.
Morphy Richards is a British brand of high-quality, well-designed domestic electrical appliances that traces back to the 1930s.
This partnership will see Social Trinity bring their expertise in social commerce to Morphy Richards' TikTok strategy, creating interactive content and campaigns designed to resonate with a digital-first audience and enhance the brand’s social presence.
By getting into the detail of what challenges Morphy Richards faced and where they saw potential, The GO! Network were able to make introductions resulting in a competitive process paving the way for Social Trinity to kick off this promising partnership.
On the process, Katie Lindop, eCommerce Director at Morphy Richards said, "Working alongside The GO! Network has enabled Morphy Richards to find the right agency to support our online growth.
They knew the types of agencies that would do this and put us in front of different agencies who were able to offer various elements to support our strategy. Communication and support throughout the process was great."
Following a thorough selection process and final competitive pitch, specialist Social Media and Paid Performance marketing agency Social Trinity emerged victorious.
On the win, Co-Founder of Social Trinity, Michael Simmons, shared, "Meeting the Morphy Richards team during the exploratory sessions throughout the pitch process was truly a pleasure.
They had a clear objective regarding the TikTok platform, an incredible product line-up and a very clear understanding of their historic performance across social channels. All of which meant our ultimate recommendations were informed, effective, and ultimately successful."
Michael Simmons also added, "We were thrilled to hear we were chosen by Morphy Richards for their TikTok Shop upscale, which sees us securing our fourth successive win with The GO! Network."
Morphy Richards is set to engage a growing consumer base on TikTok, delivering an elevated shopping experience and fresh product visibility on the platform.
The GO! Network offers a cost-free agency search process for in-house marketing leaders across all sectors. To learn more about our process or to get started, please contact us here.
