News
News Article
GO! Network News
Wed
10
Apr 2024
The Cornish clothing and lifestyle brand will be working with GO! Network members Brave Bison to lead on their UK and US paid social strategy in 2024 after a competitive pitch process.
Seasalt Cornwall, one of the UK’s leading clothing and lifestyle brands, has recently confirmed the appointment of London-based digital advertising, media, and technology agency Brave Bison after a competitive pitch process through intermediary The GO! Network.
The agency will be responsible for increasing brand awareness and upper funnel activity for its key social platforms, Facebook, Instagram, and Pinterest, as well as aligning this activity with its organic Paid Social strategies. The company will also provide guidance on how Seasalt can expand its social channels further, such as via TikTok, to deliver increased engagement across all channels.
Learn more about GO!'s agency search and selection process for in-house marketing leaders
Seasalt initially approached The GO! Network as part of its search for an agency partner to grow its online presence in line with an ambitious international expansion strategy, which includes opening Seasalt stores in the US this year and beyond.
On choosing The GO! Network to manage the agency search and selection process, Catherine Roberts, Director of Growth Marketing at Seasalt Cornwall, shared; “Having used The GO! Network previously, I knew they would make the process more seamless. They also have a wide-reaching network of agencies and can help with making recommendations that fit.”
After meeting with a shortlist of qualified agencies and a final two-way competitive pitch, Brave Bison’s ability to hit all aspects of the requirements outlined in the brief secured the appointment of the agency.
Catherine Roberts, Director of Growth Marketing, Seasalt: Seasalt has ambitious plans, and although there have been great improvements in the channel in recent years to keep up with innovation and changes that have taken place across platforms, we know there is still a lot of potential, alongside efficiencies, that can be made to support future growth. Brave Bison came to the table with great creative ideas and; more importantly, it didn’t feel like an account audit. There was a true long-term vision.”
Hannah Kimuyu, Managing Director - Performance, Brave Bison: “Seasalt already has a great emotional connection with customers. Our job is to extend the warmth it conveys across its channels into a paid social strategy with a difference. We look forward to bringing the brand’s creativity and Cornish heritage to the US and new international markets in 2024 and beyond.”
Regarding the experience of the pitch process and working with GO!, Catherine shared, “The GO! Network team have done a great job of listening to our business needs, creating a brief, and guiding us through the process of finding a new paid social agency.
They supported throughout, making the process much simpler and faster, allowing us to focus on finding the right agency.”
The teams will be working together throughout 2024.
The GO! Network is a cost-free agency search process for in-house marketing leaders across all sectors. If you’d like to learn more about our process or get started, get in touch here.
