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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

Against the Grain: Hunter & Gather

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

January 7, 2025

The Best Marketing Campaigns of 2024 – Monthly Review

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

January 6, 2025

8 of the Best Christmas Ad Campaigns in 2024

Grab a coffee or hot chocolate and settle in for an enjoyable read of the best Christmas ad campaigns released this year.

December 17, 2024

Growth

Is TikTok right for your brand image?

The introduction of TikTok has undoubtedly transformed the social media space, with an unprecedented user growth rate and the ability to target a younger demographic through video-led content – but is the app right for your brand?

December 12, 2024

Growth

The Power of Emotion in Marketing

In today's marketing landscape, it's becoming increasingly clear that emotional connections are what truly drive consumer behaviour - but how do you get it right for your strategy?

November 13, 2024

Morphy Richards Selects Social Trinity for TikTok Shop Partner

Leading kitchen and home appliance brand - Morphy Richards, has appointed Social Trinity to be their TikTok Shop partner, following an introduction through The GO! Network - who then oversaw the competitive pitch process.

November 11, 2024

Growth

Content Marketing: The Risks and Rewards

Amongst marketers, content is often regarded as ‘king’ of attracting audiences – but with an ever-evolving digital landscape and the introduction of new platforms, how do you get it right for your brand?

October 23, 2024

Against the Grain: Higgs LLP

Our Brand Partnerships Manager, Jordan Brownlie had the pleasure of chatting with Michelle Hughes, Head of Digital Marketing at Higgs LLP, about her recent success in managing a rebranding and website development project.

October 14, 2024