How to Protect Your Paid Search Investment When Costs Are Rising and Control Is Shrinking

PPC has never cost more, and marketers have never had less visibility into where it goes. Average CPCs are rising 5–9% year-on-year, Performance Max has moved control from brands to platforms, and privacy changes have broken the attribution models most teams rely on. For many brands, paid search is still the single largest line in the digital marketing budget — but the confidence behind that investment is eroding.

How to Find a Social Media Agency in London

London has more social media agencies than any other city in the UK. That sounds like a good thing. In practice, it makes the decision harder.

How to Find a PR Agency in London

London has one of the largest concentrations of PR agencies in the world. That makes the market look rich with options. In practice, it makes the right appointment harder to find.

How to Find a Digital Marketing Agency in London

"Digital marketing agency" covers more ground than almost any other agency category. SEO, paid search, paid social, email, content, analytics, CRO: any combination of these can sit under that label. London has hundreds of agencies using the term to…

How to Find a Creative Agency in London

London is one of the world's most concentrated creative markets. There are hundreds of agencies claiming to offer creative work of the highest standard. Most of them are telling the truth about some of their output. The challenge is finding the one…

From Where We Sit: The Brief That Looked Generous and Wasn't

From where we sit, few things drain an agency's new-business resource faster than a brief that presents itself as an opportunity and turns out to be something else entirely. Not a scam. Not bad faith, necessarily. Just a brief written with more lati…

Top 10: Internal Meetings Your Agency Should Stop Holding

Most agencies are losing more time than they realise. Not to bad clients or slow briefs, but to themselves. The internal calendar is quietly eating the working week, and the people most affected are the ones whose time is worth the most: senior lead…

First Six Months as a Creative Director

The Creative Director role breaks people in the first six months more often than most senior hires. Not because the creative work is harder than it was at the level below, but because the job is no longer primarily about the work. It is about the co…

The Reach Reality: How Brands Are Rebuilding Their Social Strategy When Organic Isn’t Enough

A practical session for marketers, communications leads, and digital strategists on how brands are rebuilding their social strategy in a market where organic reach has collapsed.