<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab76ae2feee944ed1d11_677ba7e22d038e2164328d97_Ads%20of%20the%20Month%20-%20December%202024%20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">The Best Marketing Campaigns of 2024 – Monthly Review </h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>6 January 2025</span> <span class="pip"></span> <span>13 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">As the festive season comes to an end and a new year commences, we round-up the last flurry of the most impactful <strong>Creative, Digital, and OOH advertising campaigns released in December 2024.</strong></p> <p class="gn-reveal">From<strong> Lovehoney's </strong>after nine club welcoming, to <strong>Kellogg's</strong> giant mascot makeover, to <strong>Gong Cha's</strong> AI-powered gingerbread wonderland, to <strong>Benson's </strong>obsession for a good night's sleep, view our list of best campaigns this month below.</p> <p class="gn-reveal"><strong>January to March - </strong><a href="https://www.thegonetwork.com/news/the-best-marketing-campaigns-of-2024---january-to-march" target="_blank"><strong>Campaigns #1 - 25</strong></a></p> <p class="gn-reveal"><strong>April to June - </strong><a href="https://www.thegonetwork.com/news/the-best-marketing-campaigns-of-2024---april-to-june" target="_blank"><strong>Campaigns #26 - 49</strong></a></p> <p class="gn-reveal"><strong>July to September - </strong><a href="http://www.thegonetwork.com/news/the-best-marketing-campaigns-of-2024---july-to-september" target="_blank"><strong>Campaigns #50 - 73</strong></a></p> <p class="gn-reveal"><strong>October - </strong><a href="#oct2024campaigns"><strong>Campaigns #74 - 81</strong></a></p> <p class="gn-reveal"><strong>November - </strong><a href="#nov2024campaigns"><strong>Campaigns #82 - 89</strong></a></p> <p class="gn-reveal"><strong>December - </strong><a href="#dec2024campaigns"><strong>Campaigns #90 - 97</strong></a></p> <p class="gn-reveal"><em>Take a look at our calendar of </em><a href="https://www.thegonetwork.com/events" target="_blank"><strong><em>free virtual strategy workshops</em></strong></a><em>, designed to tackle the key challenges facing in-house marketing leaders</em></p> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="oct2024campaigns"></a></div></div> <h2 class="gn-reveal">October</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#74</span> <h3 class="gn-list-item__title">Eurocell: <a href="https://oneblackbear.com/work/built-to-party-advertising-campaign-eurocell-at-50/" target="_blank">50th Celebrations</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.eurocell.co.uk/" target="_blank">Eurocell</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Manufacturing</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://oneblackbear.com/" target="_blank">One Black Bear</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Online, eCRM</span> </div> <p class="gn-reveal">What do you get when you mix half a century of trade expertise with a bit of birthday flair?</p> <p class="gn-reveal">For 50 years, <strong>Eurocell</strong>, UK's largest manufacturer and distributor of UPVC, has been supplying all kinds of products - from windows to gutters and doors - keeping homes across the nation in tip-top shape.</p> <p class="gn-reveal">To celebrate this, independent creative agency <strong>One Black Bear</strong> set out to design a campaign that combines party vibes with professional tools, to honour <strong>Eurocell's</strong> 50-year journey.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Eurocell: 50th Celebrations" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d510_6728da1c4c42f7a1ec006c46_6728d5d4237c17d7218bf3a3_eurocell.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Eurocell's 50th anniversary campaign by One Black Bear.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#75</span> <h3 class="gn-list-item__title">Heinz: <a href="https://www.marketing-beat.co.uk/2024/10/04/heinz-smile-global-gut/" target="_blank">Heinz Smiles</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.heinz.com/en-GB" target="_blank">Heinz</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.gut.agency/" target="_blank">Gut New York</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital, Social</span> </div> <p class="gn-reveal">With Halloween soon approaching, <strong>Heinz</strong> leans heavily on a creepy 'smile' creative for its latest global campaign.</p> <p class="gn-reveal">Devised by <strong>Gut New York</strong>, '<strong>Heinz Smiles</strong>' is a sinister series of three digital, OOH and social ads, created in response to research revealing that their fans are unapologetic about defying dinner etiquette and getting a little messy.</p> <p class="gn-reveal">The ads are accompanied by the words '<strong>It Ha-Ha-Has to be Heinz</strong>', in homage to the brand's global brand platform '<strong>It Has to Be Heinz</strong>' which launched in 2023.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Heinz: Heinz Smiles" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab955ff22b173816d4fb_6728da1c4c42f7a1ec006c38_6728d63a87259258d4471de4_heinz%2525203.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Heinz Smiles Halloween campaign by Gut New York.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#76</span> <h3 class="gn-list-item__title">Acer: <a href="https://www.marketing-beat.co.uk/2024/10/08/acer-targets-gamers/" target="_blank">Predator Force</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.acer.com/gb-en" target="_blank">Acer</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Electronics</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://mccanndemand.co.uk/" target="_blank">McCann Demand</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD</span> </div> <p class="gn-reveal">Global electronics firm <strong>Acer</strong> brings its Predator Gaming PC collection to life with a superhero-themed campaign ahead of the key festive period.</p> <p class="gn-reveal">Devised by creative agency <strong>McCann Demand</strong>, '<strong>Predator Force</strong>' revolves around an animated film that showcases the distinctive features of the brand's Predator range that aims to connect with the gaming community.</p> <p class="gn-reveal">Using 2D animation, the hero film spotlights each distinctive feature as an individual superhero, with the agency harnessing an attention-grabbing storyline to drive awareness.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/g1aVXx7yxNE?si=-LqWKu0iUjvbF9GW"><div><iframe src="https://www.youtube.com/embed/g1aVXx7yxNE" title="The Predator Force: A Rescue Mission | #ItLiesWithin | Predator" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Predator Force animated film by McCann Demand for Acer.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#77</span> <h3 class="gn-list-item__title">Work.Life: <a href="https://www.marketing-beat.co.uk/2024/10/09/work-life-ooh-campaign/" target="_blank">Office Peeves</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://work.life/" target="_blank">Work.Life</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Hospitality</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://hellodefiant.com/" target="_blank">Defiant</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Posters</span> </div> <p class="gn-reveal"><strong>Work.Life</strong> pokes fun at office peeves and corporate culture in cheeky OOH campaign.</p> <p class="gn-reveal">Developed by creative agency <strong>Defiant</strong>, the integrated work will run across 50 London Routemaster buses as well as 2,500 fly-posters dotted around the capital.</p> <p class="gn-reveal">By using humorous copy, the campaign shines a light on the numerous downsides of going into the office and shows why flexible working has become so popular over the last decade.</p> <blockquote class="gn-blockquote gn-reveal">"Our new work directly calls out all the worst aspects of office life, we all love to hate, in an irreverent and tongue-in-cheek manner. The work really does prove that even 'B2B' brands can embrace creativity and humour to spark fame and commercial growth."<cite>Will Poskett · Founder, Defiant</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Work.Life: Office Peeves" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d50a_6728da1b4c42f7a1ec006c32_6728d77e92d151ca8117ecaf_work.life%2525204.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Work.Life Office Peeves OOH campaign by Defiant, running across London buses and fly-posters.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#78</span> <h3 class="gn-list-item__title">Tesco: <a href="https://www.marketing-beat.co.uk/2024/10/21/tesco-new-icons-campaign/" target="_blank">Icons</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.tesco.com/" target="_blank">Tesco</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.bartleboglehegarty.com/london" target="_blank">BBH London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Tesco </strong>ditches its famous logo to showcase fresh produce in latest out-of-home campaign.</p> <p class="gn-reveal">Made in collaboration with <strong>BBH London</strong>, the advert entitled 'Icons' is based on the premise that even when the letters are removed the iconic blue chevrons mean that the brand is instantly recognisable.</p> <p class="gn-reveal">Central to the campaign are visuals photography by <strong>Will Cooper</strong>. Different food items are used to represent the individual letters of the supermarket giant's name.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Tesco: Icons" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab955ff22b173816d4f5_6728da1c4c42f7a1ec006c3f_6728d838e8a7594fc9f53d15_tesco.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Tesco Icons OOH campaign by BBH London, with food photography by Will Cooper.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#79</span> <h3 class="gn-list-item__title">CuSP: <a href="https://www.cuspuk.com/cusp-launches-copper-awareness-day/" target="_blank">Copper Awareness Day</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.cuspuk.com/" target="_blank">Copper Sustainability Partnership (CuSP)</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Sustainability Awareness</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.weareliquid.com/" target="_blank">Liquid</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital</span> </div> <p class="gn-reveal">To further <strong>CuSP's </strong>mission of encouraging the use of sustainable materials in plumbing, integrated agency Liquid launched <strong>Copper Awareness Day</strong>.</p> <p class="gn-reveal">Celebrated annually on October 29th, aligning with copper's atomic number, the event highlights the crucial role of copper in reducing plastic waste and carbon emissions.</p> <p class="gn-reveal">The campaign focused on sharing resources to inform the industry about how they can make an impact, executed across channels including website, social media channels and targeted PR activities.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="CuSP: Copper Awareness Day" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab955ff22b173816d503_6728da1c4c42f7a1ec006c43_6728d8a0cffc64301442c6e1_CuSP.png" width="auto" height="auto" loading="lazy"></div> <figcaption>CuSP Copper Awareness Day digital campaign by Liquid.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#80</span> <h3 class="gn-list-item__title">Alma x Revanesse: Stronger Together</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://almalasers.co.uk/" target="_blank">Alma Lasers</a> + <a href="https://revanesse.co.uk/" target="_blank">Revanesse</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Health &amp; Beauty</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://paradise.london/" target="_blank">Paradise</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital, Brand, Event</span> </div> <p class="gn-reveal">To celebrate the partnership of two powerhouses in the aesthetics industry, <strong>Alma Lasers</strong> and <strong>Revanesse</strong>, <strong>Paradise </strong>crafted a dynamic multichannel campaign.</p> <p class="gn-reveal">The agency team developed the overall campaign strategy and created impactful assets that spanned social media, email communications, and in-person industry events.</p> <p class="gn-reveal">Collaborating closely with both brands, their creative team designed a distinctive look and feel that captures the excitement of this partnership while showcasing each brand's unique personality.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Alma x Revanesse: Stronger Together" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d50d_672b45dc7faaf85e22f47a37_672b45c5ecfa86942f883c05_alma%2525202.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Alma x Revanesse Stronger Together multichannel campaign by Paradise.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#81</span> <h3 class="gn-list-item__title">Lloyds Bank: <a href="https://www.marketing-beat.co.uk/2024/10/28/lloyds-banking-app-new-ad/" target="_blank">The Power To Do It All</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.lloydsbank.com/" target="_blank">Lloyds Bank</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://ukaeg.com/company/adameveddb/" target="_blank">Adam&amp;EveDDB</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD</span> </div> <p class="gn-reveal"><strong>Lloyds Bank </strong>pokes fun at awkwardness of requesting money from friends and family in its latest ad, marking the release of its new 'Link Pay' feature on their refreshed banking app.</p> <p class="gn-reveal">Developed in collaboration with London agency <strong>Adam&amp;EveDDB</strong>, the new film is inspired by the insight that British people tend to feel a bit awkward having conversations around money that they're owed.</p> <p class="gn-reveal">Directed by Gary Freedman, the film will run across TV, video-on-demand and cinema, supported by the previously released '<strong>Daddy Daughter</strong>' film.</p> <p class="gn-reveal">Media planning and buying was handled by <a href="https://www.zenithmedia.com/" target="_blank"><strong>Zenith</strong></a>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/S-1UZMEHi84?si=kSeThx2w8Bt_gi1m"><div><iframe src="https://www.youtube.com/embed/S-1UZMEHi84" title="Best Grandparents" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Lloyds Bank The Power To Do It All TV film by Adam&amp;EveDDB.</figcaption> </figure> </div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="nov2024campaigns"></a></div></div> <h2 class="gn-reveal">November</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#82</span> <h3 class="gn-list-item__title">Sainsbury's: <a href="https://www.marketing-beat.co.uk/2024/11/01/sainsburys-2024-christmas-ad/" target="_blank">Big Christmas</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.sainsburys.co.uk/" target="_blank">Sainsbury's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.newcommercialarts.com/" target="_blank">New Commercial Arts</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD, Social</span> </div> <p class="gn-reveal"><strong>Sainsbury's</strong> enlists the whimsical services of the BFG for its blockbuster 2024 Christmas ad, which sees the beloved character travel the length and breadth of the UK to curate the perfect festive meal.</p> <p class="gn-reveal">Developed in partnership with creative agency <strong>New Commercial Arts</strong>, the spot focuses on the importance of giving back during the festive period, with a creative anchored around the quality of its produce.</p> <p class="gn-reveal">Pushed out via TV, video-on-demand, cinema, social media and influencer marketing, the budget-busting campaign will also aim to help <strong>Comic Relief</strong> distribute over five million meals to families experiencing food poverty this Christmas.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/I8dczAGg-Qg?si=Ibr_aPa52FifKZb7"><div><iframe src="https://www.youtube.com/embed/I8dczAGg-Qg" title="Sainsbury's BIG Christmas" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Sainsbury's Big Christmas 2024 campaign by New Commercial Arts.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#83</span> <h3 class="gn-list-item__title">Which?: <a href="https://www.marketing-beat.co.uk/2024/11/05/which-christmas-campaign/" target="_blank">Right Choices</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.which.co.uk/" target="_blank">Which?</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Non-Profit</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.imagineneverland.com/">Neverland</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital, Radio</span> </div> <p class="gn-reveal"><strong>Which?</strong> launches major Christmas campaign to fight against unfair consumer practices during the festive season.</p> <p class="gn-reveal">The ad campaign, developed in collaboration with creative agency <strong>Neverland</strong> and media partners <strong>Goodstuff, Brainlabs</strong> and <strong>Digital voices</strong>, highlights <strong>Which?'s</strong> role in helping consumers make informed choices.</p> <p class="gn-reveal">The four-week campaign, running across out-of-home, digital platforms, and radio spots, addresses key consumer issues prevalent during the holiday shopping period, including misleading Black Friday deals and 'shrinkflation' in festive food, drink, and gift shopping.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Which?: Right Choices" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d527_6747058bb1f1d42101dd3ba9_674702f482934982992bc34a_which.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Which? Right Choices Christmas campaign by Neverland.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#84</span> <h3 class="gn-list-item__title">Shelter: <a href="https://www.marketing-beat.co.uk/2024/11/06/shelter-2024-christmas-ad/" target="_blank">World of Our Own</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.shelter.org.uk/" target="_blank">Shelter</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Non-Profit</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.dontpaniclondon.com/" target="_blank">Don't Panic</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD</span> </div> <p class="gn-reveal"><strong>Shelter</strong> shines a spotlight on child homelessness in heart-rending 2024 Christmas ad.</p> <p class="gn-reveal">Developed by purpose-led creative agency <strong>Don't Panic</strong>, '<strong>World of Our Own</strong>' comes off the back of alarming figures showing over 150,000 children in England are currently homeless and living in temporary accommodation.</p> <p class="gn-reveal">The creative centres around a make-believe space adventure that a father has devised while playing with his daughter as they deal with the stresses and strains of living in temporary accommodation.</p> <p class="gn-reveal">Directed by <strong>Nicholas Goffey</strong> and <strong>Dominic Hawley</strong>, the film ends with the poignant tagline: 'Love alone can't protect a child from homelessness. But your donations could help.'</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/OGIYzugykGA?si=J2rP7-VWRlMPSUrM"><div><iframe src="https://www.youtube.com/embed/OGIYzugykGA" title="World of Our Own | Shelter" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Shelter World of Our Own Christmas film by Don't Panic, directed by Nicholas Goffey and Dominic Hawley.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#85</span> <h3 class="gn-list-item__title">Cadbury: <a href="https://www.marketing-beat.co.uk/2024/11/06/cadbury-christmas-advert/" target="_blank">What are you counting down to?</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.mondelezinternational.com/" target="_blank">Mondelez International</a> / <a href="https://www.cadbury.co.uk/" target="_blank">Cadbury</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, VOD, Social</span> </div> <p class="gn-reveal"><strong>Cadbury</strong> celebrates diverse holiday traditions with advent calendar ad.</p> <p class="gn-reveal">Created in partnership with agency of record <strong>VCCP London</strong>, the campaign aims to make "Cadbury a part of everyone's Christmas countdown", according to the chocolatier.</p> <p class="gn-reveal">The campaign consists of 24 out-of-home executions, in line with the 24 days leading up to Christmas.</p> <blockquote class="gn-blockquote gn-reveal">"This year, we wanted to celebrate the unique heart-warming and funny moments that people across the UK look forward to each Christmas and highlight counting down to these with a Cadbury advent calendar."<cite>Nicole Partridge · Brand Manager, Cadbury</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Cadbury: What are you counting down to?" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d52a_6747058bb1f1d42101dd3b90_6747039c7f767692bd151b7e_Cadbury.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Cadbury's 24-execution OOH advent calendar campaign by VCCP London.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#86</span> <h3 class="gn-list-item__title">Etsy: <a href="https://www.marketing-beat.co.uk/2024/11/08/etsy-heartwarming-christmas-ad/" target="_blank">Waldo Anthem</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.etsy.com/uk/" target="_blank">Etsy</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> E-Commerce</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://orchardcreative.com/" target="_blank">Orchard Creative</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH, Social</span> </div> <p class="gn-reveal">E-commerce giant <strong>Etsy</strong> spotlights the daily struggles faced by the fictional charter Wally during the crowded festive rush.</p> <p class="gn-reveal">The campaign devised by creative shop <strong>Orchard Creative</strong>, runs across TV, out-of-home, and social media platforms in the UK and the US.</p> <p class="gn-reveal">The ad features a 'Where's Wally' style game, where people spot Wally as he ventures out into the world. But despite being found, Wally feels overlooked and unnoticed until he returns home and is greeted with a personalised gift from <strong>Etsy</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/eYgOUJIgd7c?si=G45IAQLyMwt9Y4W2"><div><iframe src="https://www.youtube.com/embed/eYgOUJIgd7c" title="Etsy Holiday Commercial | Waldo Anthem" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Etsy Waldo Anthem holiday campaign by Orchard Creative.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#87</span> <h3 class="gn-list-item__title">Nice Rice: <a href="https://www.marketing-beat.co.uk/2024/11/12/nice-rice-campaign-environment/" target="_blank">Dirty Little Secret</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://wearenicerice.com/" target="_blank">Nice Rice</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://otherway.com/" target="_blank">Otherway</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">London-based startup <strong>Nice Rice </strong>has partnered with creative agency <strong>Otherway </strong>to expose the environmental impact of conventional rice farming in hard-hitting OOH campaign.</p> <p class="gn-reveal">The visually striking creatives, which can be seen across the capital, aim to illustrate the unexpected carbon footprint associated with this staple food.</p> <blockquote class="gn-blockquote gn-reveal">"When Fergus (founder of Nice Rice) told us about the staggering impact rice farming has on the environment, we couldn't believe it. This campaign is designed to help wake people up to the worrying impact rice farming is having on our planet. Helping to transform the category and offer people a more sustainable alternative to the norm."<cite>Jono Holt · Founder, Otherway</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Nice Rice: Dirty Little Secret" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab955ff22b173816d4fe_6747058ab1f1d42101dd3b75_67470440ebd635a621be9312_nice%252520rice.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Nice Rice Dirty Little Secret OOH campaign by Otherway, running across London.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#88</span> <h3 class="gn-list-item__title">Department for Transport: <a href="https://www.marketing-beat.co.uk/2024/11/21/dft-drink-driving/" target="_blank">Drink a Little, Risk a Lot</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.gov.uk/government/organisations/department-for-transport" target="_blank">GOV.UK - Department for Transport (DfT)</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Government</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vml.com/united-kingdom" target="_blank">VML UK</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Social</span> </div> <p class="gn-reveal"><strong>Department for Transport (DfT</strong>) challenges the common misconception that there is no risk in driving after a small amount of alcohol in new out-of-home campaign.</p> <p class="gn-reveal">Developed in collaboration with creative agency <strong>VML UK</strong>, '<strong>Drink a Little, Risk a Lot</strong>' highlights the social, financial, and reputational consequences of drunk driving.</p> <blockquote class="gn-blockquote gn-reveal">"This important work confronts young men at one of the most social times of the year with the potential realities of a drink-driving conviction. Losing their license and with it the freedom they've worked so hard for, would have a significant impact on their lives."<cite>Laura Butterfield · Head of Marketing, DfT</cite></blockquote> <p class="gn-reveal">According to the government body, the campaign is aimed at 17 to 24-year-old men and will be displayed in their social spaces.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Department for Transport: Drink a Little, Risk a Lot" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d51d_6747058bb1f1d42101dd3b7d_67470491f6461afce6f66bbe_dft.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>DfT Drink a Little, Risk a Lot OOH and social campaign by VML UK.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#89</span> <h3 class="gn-list-item__title">SIFA fireside: <a href="https://oneblackbear.com/work/creative-christmas-campaign/" target="_blank">Wrapping up the Streets</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://sifafireside.co.uk/" target="_blank">SIFA fireside</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://oneblackbear.com/" target="_blank">One Black Bear</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Independent creative agency <strong>One Black Bear</strong> worked with <strong>SIFA fireside</strong> to bring a little hope to Birmingham's streets.</p> <p class="gn-reveal">By transforming the city's pavements into beautifully wrapped presents, this campaign delivers a heartfelt message: 'Gift someone a path off the street.'</p> <p class="gn-reveal">With the incredible support of <strong>Ocean Outdoor</strong>, this creative Christmas campaign is being displayed on billboards across Birmingham, spreading its message of hope far and wide. Working as both a call to action and a reminder of the real spirit of Christmas.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="SIFA fireside: Wrapping up the Streets" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d51a_6747058bb1f1d42101dd3ba6_674704e16fade7c3c8db3e0b_SIFA%2525203.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>SIFA fireside Wrapping up the Streets OOH campaign by One Black Bear, displayed on billboards across Birmingham.</figcaption> </figure> </div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="dec2024campaigns"></a></div></div> <h2 class="gn-reveal">December</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#90</span> <h3 class="gn-list-item__title">Lovehoney: <a href="https://www.marketing-beat.co.uk/2024/12/11/lovehoney-watershed-ban/" target="_blank">Watershed Club</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.lovehoney.co.uk/" target="_blank">Lovehoney</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Health &amp; Wellness</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://leith.co.uk/" target="_blank">Leith</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, DOOH</span> </div> <p class="gn-reveal">Sexual wellness brand <strong>Lovehoney</strong> launches tongue-in-cheek ad campaign welcoming junk food brands to the 'watershed club' following the UK government's new restrictions on advertising.</p> <p class="gn-reveal">The upcoming regulations classify favourites such as porridge and crumpets that contain high levels of salt, fat, or sugar, as junk food and ban any TV advertisements before 9pm.</p> <p class="gn-reveal"><strong>Lovehoney's</strong> campaign, devised by creative agency <strong>Leith</strong>, responds to the regulations by welcoming the affected brands.</p> <p class="gn-reveal">Media buying handled by <strong>The Kite Factory</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Lovehoney: Watershed Club" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab955ff22b173816d4f8_677ba984d5cc7d7e3c080631_677ba90eec8e9846dbb7e905_lovehoney.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Lovehoney Watershed Club OOH and DOOH campaign by Leith.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#91</span> <h3 class="gn-list-item__title">Kellogg's: <a href="https://www.marketing-beat.co.uk/2024/12/16/kelloggs-mascot-gets-makeover/" target="_blank">See You in the Morning</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.kelloggs.co.uk/en_GB/home.html" target="_blank">Kellogg's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://leoburnett.co.uk/" target="_blank">Leo Burnett</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Digital, Social Media</span> </div> <p class="gn-reveal"><strong>Kellogg's</strong> has reimagined its distinctive mascot, Cornelius the cockerel, in its latest campaign '<strong>See You in the Morning'</strong>.</p> <p class="gn-reveal">The campaign, devised by creative agency <strong>Leo Burnett</strong>, features a 3D version of <strong>Kellogg's</strong> mascot, which will be rolled out across the brand's cereals.</p> <p class="gn-reveal">To introduce the updated character the brand has created a 60-second film, which features an oversized Cornelius parading through the streets of the city to hip-hop track Jayou by Jurassic 5.</p> <p class="gn-reveal">The giant chicken catches the attention of passers-by before leaping onto a nearby rooftop and crowing.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/9TraQjzLcSE?si=CNWrJRRmF64LJlmA"><div><iframe src="https://www.youtube.com/embed/9TraQjzLcSE" title="Kellogg's | See You in the Morning" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Kellogg's See You in the Morning campaign by Leo Burnett, featuring a reimagined Cornelius the cockerel.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#92</span> <h3 class="gn-list-item__title">Deliveroo: <a href="https://www.marketing-beat.co.uk/2024/12/18/deliveroo-pablo-gavin-stacey/" target="_blank">Smithy's Order</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://deliveroo.co.uk/" target="_blank">Deliveroo</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.pablolondon.com/" target="_blank">Pablo</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Food delivery platform <strong>Deliveroo</strong> celebrates the final episode of BBC's Gavin &amp; Stacey with a playful out-of-home campaign running in key locations in Essex.</p> <p class="gn-reveal">Developed by London agency <strong>Pablo</strong>, the works pays homage to Gavin &amp; Stacey character Smithy's Essex origins, with dedicated placement celebrating his iconic curry order.</p> <p class="gn-reveal">Running across 48 sheets and six sheets in Billericay, the creative will read: 1x Chicken bhuna, 1x Lamb bhuna, 1x Prawn bhuna, 1x Mushroom rice, 1x Bag of chips, 1x Keema naan, 9x Poppadoms, 1x Saag Alloo.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Deliveroo: Smithy's Order" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab955ff22b173816d506_677bc158eb2738cfc136134d_677bbe2b6f8696da7abb5029_deliveroo%2525202.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Deliveroo Smithy's Order OOH campaign by Pablo, running across Billericay in Essex.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#93</span> <h3 class="gn-list-item__title">AndThen: <a href="https://www.marketing-beat.co.uk/2024/12/19/andthen-mental-health/" target="_blank">Men's Mental Health</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://andthen.shop/" target="_blank">AndThen</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Clothing</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.whowotwhy.com/" target="_blank">Who Wot Why</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Boxer shorts brand <strong>AndThen</strong> aims to support men's mental health in their latest out-of-home campaign, which sits alongside its pledge to donate half of its profits to mental health charities.</p> <p class="gn-reveal">The campaign, devised by independent agency <strong>Who Wot Why</strong>, features a smile made of a banana and two plums, to encourage men to make positive choices for themselves and others.</p> <p class="gn-reveal">Photographed by <strong>Richard Pullar</strong>, the execution focuses on the idea of 'feel good pants', which reflects the comfort of the product, and the brand's hope to support men's mental health.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="AndThen: Men's Mental Health" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d513_677bc157eb2738cfc13612bb_677bbe8daf9f429fdf99b842_andthen.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>AndThen Men's Mental Health OOH campaign by Who Wot Why, photographed by Richard Pullar.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#94</span> <h3 class="gn-list-item__title">Gong Cha: <a href="https://www.marketing-beat.co.uk/2024/12/20/gong-cha-gingerbread-campaign/" target="_blank">Gingerbread bottles</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.gong-cha.co.uk/" target="_blank">Gong Cha</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/capabilities/ai" target="_blank">VCCP - Faith</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social Media</span> </div> <p class="gn-reveal">Taiwanese bubble tea company <strong>Gong Cha</strong> has launched a social media campaign to promote its gingerbread bottles.</p> <p class="gn-reveal">The campaign, devised by <strong>VCCP's</strong> AI creative agency <strong>Faith</strong>, features an AI-powered gingerbread wonderland.</p> <p class="gn-reveal"><strong>Faith</strong> created master toolkits and calendars for the bubble tea retailer that could be deployed across all markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Gong Cha: Gingerbread bottles" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ab965ff22b173816d522_677bc157eb2738cfc1361303_677bbf1b345804dec4d60546_gong%252520cha.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Gong Cha Gingerbread bottles social media campaign by VCCP's AI creative agency Faith.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#95</span> <h3 class="gn-list-item__title">KCOM: <a href="https://www.marketing-beat.co.uk/2024/12/24/ponderosa-eero-kcom/" target="_blank">The Power is All Yours</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.kcom.com/" target="_blank">KCOM</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> IT &amp; Telecommunications</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://ponderosa.agency/" target="_blank">Ponderosa</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Hull and East Yorkshire communications provider <strong>KCOM</strong> has launched an integrated marketing campaign to introduce Eero, an award-winning Amazon subsidiary router that claims to deliver world-class connectivity.</p> <p class="gn-reveal">Created by Leeds-based agency <strong>Ponderosa</strong>, '<strong>The Power is All Yours</strong>', responds to the brand's research revealing consumers feel powerless when their broadband is unreliable.</p> <p class="gn-reveal"><strong>Ponderosa's</strong> concept highlight's<strong> KCOM's </strong>investment in enhanced broadband, cutting-edge security standards and mesh technology for comprehensive Wi-Fi coverage.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/bOzdOAAmmZ4?si=chzpFmwyXkNICiz0"><div><iframe src="https://www.youtube.com/embed/bOzdOAAmmZ4" title="KCOM full fibre broadband now with eero control" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>KCOM The Power is All Yours campaign by Ponderosa.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#96</span> <h3 class="gn-list-item__title">Bensons for Beds: <a href="https://www.marketing-beat.co.uk/2024/12/27/bensons-for-beds-campaign/" target="_blank">Sleep is our obsession</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.bensonsforbeds.co.uk/" target="_blank">Bensons for Beds</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Consumer Goods</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://hellokrow.com/" target="_blank">Krow Group</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Radio, Social Media</span> </div> <p class="gn-reveal">Bed and mattress retailer <strong>Bensons for Beds</strong> Launches a 360-campaign highlighting the brand's '<strong>obsession with a good night's sleep</strong>'.</p> <p class="gn-reveal">The 30-second ad follows the retailer's staff as they meticulously inspect every bed for quality and value on the manufacturing line while continually enhancing their 'beducation'.</p> <p class="gn-reveal">The 360-campaign will be rolled out in-store and across TV, radio, and social channels including Meta and Pinterest.</p> <p class="gn-reveal">It is <strong>Bensons' </strong>first campaign since it appointed <strong>Krow Group</strong> as its lead creative agency.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/EIOTaoupIQM?si=osy85ss9UEDcjfzl"><div><iframe src="https://www.youtube.com/embed/EIOTaoupIQM" title="Bensons for Beds: Sleep is our obsession" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Bensons for Beds Sleep is our obsession 360-campaign by Krow Group.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#97</span> <h3 class="gn-list-item__title">Wild Nutrition: <a href="https://www.marketing-beat.co.uk/2024/12/27/wild-nutrition-launches-first-ever-tv-ad/" target="_blank">The Food-Grown Difference</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.wildnutrition.com/" target="_blank">Wild Nutrition</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Health &amp; Wellness</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.brothersandsisters.co.uk/" target="_blank">Brothers and Sisters</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Women's nutritional health brand <strong>Wild Nutrition</strong> has launched its first TV ad this Boxing Day.</p> <p class="gn-reveal">Devised by the creative agency <strong>Brother and Sisters</strong>, the advert forms part of the brand's long-term strategy to drive growth.</p> <p class="gn-reveal">The TV spot will air on Channel 4 and Sky, and follows a woman through different stages of her life. With media planning and buying by <strong>Goodstuff</strong> and production by <strong>Freefolk</strong> production studios.</p> </div> <p class="gn-reveal"><strong><em>Looking for your next agency partner? The GO Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em></strong><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---monthly-review" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - Monthly Review</span> <span class="gn-related__excerpt">96 Creative, Digital, and OOH campaigns reviewed across every month of 2023. 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