<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899abb3805168395951dcca_675ac9896559324f8feb9c6a_Ads%20of%20the%20Month%20-%20Christmas%202024%20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">8 of the Best Christmas Ad Campaigns in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 December 2024</span> <span class="pip"></span> <span>4 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">As the cold, winter gloom takes hold of the nation, we're here to warm your hearts and remind you of joyous times ahead with our pick of '<strong>Best Christmas Ad Campaigns in 2024</strong>'.</p> <p class="gn-reveal">From <strong>Ray</strong> the forgotten toy this holiday season, to Kevin the Carrot's mission in saving Christmas spirit, to Santa's Unhealthy 'Big-Money Deal', to <strong>Paddy Power's</strong> playful take on festive ads. Let's get the snow-ball rolling…</p> <h2 class="gn-reveal">Christmas Ads 2024</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">The Entertainer: RAY</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> The Entertainer</span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Adam&amp;EveDDB</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Toy retailer <strong>The Entertainer</strong> spotlights the sorrow of forgotten toys in 2024 Christmas ad.</p> <p class="gn-reveal">Developed by London-based creative agency <strong>Adam&amp;EveDDB</strong>, the 60-second spot is centred around the story of 'Ray' – a forgotten toy reminiscing about his golden days as a young girl's favourite, as she now chooses to play with her shiny new monster truck.</p> <p class="gn-reveal">Running through to Christmas Eve, the campaign will be pushed out via TV, video-on-demand, and digital in a bid to position <strong>The Entertainer</strong> as the go-to toy destination over the festive period.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/V1UmLqVejtI?si=YvqO_bFHpEsEYNcj"><div><iframe src="https://www.youtube.com/embed/V1UmLqVejtI" title="RAY | The Entertainer Christmas Advert 2024 #LoveRay #BritainsToyShop #RayAtTheEntertainer" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>RAY | The Entertainer Christmas Advert 2024</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Aldi: Get into the Christmas Spirit with Kevin the Carrot</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Aldi</span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> McCann UK</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Kevin the Carrot returns for a staggering ninth effort to rescue the 'Spirit of Christmas' in <strong>Aldi's</strong> festive spot.</p> <p class="gn-reveal">Developed in partnership with creative agency <strong>McCann UK</strong>, the retailer's work is centred around 'Kevin the Carrot's Christmas Mission', a 90-second clip that aims to emulate Christmas TV specials of years gone by.</p> <p class="gn-reveal">Kevin has been entrusted by Father Christmas with rescuing the Spirit of the season from would-be humbug kidnappers.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/dJ1vQesB9hk?si=fgwCTcwxJ9rzfqyz"><div><iframe src="https://www.youtube.com/embed/dJ1vQesB9hk" title="Get into the Christmas Spirit with Kevin The Carrot | Aldi Christmas Advert 2024" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>Get into the Christmas Spirit with Kevin The Carrot | Aldi Christmas Advert 2024</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">John Lewis: The Gifting Hour</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> John Lewis</span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Saatchi &amp; Saatchi</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Woman travels back in time to find the perfect gift in highly anticipated <strong>John Lewis'</strong> 2024 Christmas ad.</p> <p class="gn-reveal">Developed in collaboration with the historic retailer's agency of record <strong>Saatchi &amp; Saatchi</strong>, the two-minute film is set to the nostalgic hues of The Verve's 1998 classic 'Sonnet'.</p> <p class="gn-reveal">Titled '<strong>The Gifting Hour</strong>', the work aims to place <strong>John Lewis</strong> at the forefront of the British public's minds as the ideal gifting destination this Christmas.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/55ghIHTaRzM?si=kXlFzfu7YEGwe4BT"><div><iframe src="https://www.youtube.com/embed/55ghIHTaRzM" title="The Gifting Hour | John Lewis & Partners | Christmas Ad 2024" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>The Gifting Hour | John Lewis &amp; Partners | Christmas Ad 2024</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">The Gym Kitchen: Feel The Festive Magic with Food</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> The Gym Kitchen</span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal"><strong>The Gym Kitchen</strong> has joined the ranks of retail giants such as <strong>Aldi</strong> and <strong>John Lewis</strong> in producing a tailored Christmas ad.</p> <p class="gn-reveal">The self-proclaimed healthy meal brand, known for its high-protein offerings, has revealed its first-ever festive advert, marking a significant milestone in its growth journey.</p> <p class="gn-reveal">The 90-second creative, set to launch across the brand's digital channels, tells the heart-warming story of Santa's last-minute Christmas Eve shopping adventure. The film was directed by <strong>Richard Kattah</strong> and produced by <strong>Little Drops Productions</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/hx2liNIv16Y?si=Mj53GB_mGSfAmc2u"><div><iframe src="https://www.youtube.com/embed/hx2liNIv16Y" title="" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>Feel The Festive Magic with Food | The Gym Kitchen Christmas Advert 2024</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Vodafone: 40 years of Christmas on the nation's network</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Vodafone</span> <span class="gn-list-item__pill"><strong>Category:</strong> Telecommunications</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Leo Burnett</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal"><strong>Vodafone</strong> launches emotional festive campaign in collaboration with creative agency <strong>Leo Burnett</strong>, celebrating four decades of bringing people together at Christmas.</p> <p class="gn-reveal">The campaign features a short film, directed by ad studio Smuggler's <strong>Tom Speers</strong>, that chronicles technological advances from the 1980s to the modern day, from brick phones to modern smartphones.</p> <p class="gn-reveal">Changes in communication allowed by the evolving handsets are demonstrated in a series of family interactions.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/zKxfIAR_k3s?si=n_m-SqbwJIk192Qx"><div><iframe src="https://www.youtube.com/embed/zKxfIAR_k3s" title="40 years of Christmas on The Nation's Network | Vodafone UK" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>40 years of Christmas on The Nation's Network | Vodafone UK</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Tenzing: Weans Santa Off Another Soft Drink</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Tenzing</span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Energy drink brand <strong>Tenzing</strong> pokes fun at Santa's unhealthy 'big-money deal' with Coca-Cola in animated Christmas ad campaign.</p> <p class="gn-reveal">Centred around a 60-second film, the work has been launched in support of the UK brand's latest flavour – Fiery Mango, designed specifically with the winter months in mind.</p> <p class="gn-reveal">In the spot, we see a decidedly unhappy Santa who, once the very picture of health 100 years ago, has allowed himself to growth lethargic and morbidly overweight by giving in to a big-money contract.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/TF6_qshbC6k?si=mC2n2bRYz5QfFmlK"><div><iframe src="https://www.youtube.com/embed/TF6_qshbC6k" title="TENZING Weans Santa Off Another Soft Drink-Returning Him to His Fit, Original Self" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>TENZING Weans Santa Off Another Soft Drink | Christmas Advert 2024</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">World of Tanks: Holiday Ops 2025</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> World of Tanks</span> <span class="gn-list-item__pill"><strong>Category:</strong> Gaming</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Matter and Energy</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Cinema</span> </div> <p class="gn-reveal">Movie star <strong>Jason Statham</strong> steps in for Santa in spectacular World of Tanks' Christmas ad.</p> <p class="gn-reveal">The six-minute cinematic short, directed by <strong>Nez Khammal</strong>, opens with an explosive scene that transitions into behind-the-scenes chaos on a Hollywood set. When Santa Claus is injured, <strong>Statham</strong> steps in as the stunt double, transforming the production into an action-packed spectacle.</p> <p class="gn-reveal">This epic Christmas campaign is the result of a collaboration between creative agency <strong>Matter and Energy</strong>, production company <strong>100%</strong>, and visual effects studio <strong>Glassworks</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/0IvKz7Pc6tY?si=fFynb0JNIsU5mkk6"><div><iframe src="https://www.youtube.com/embed/0IvKz7Pc6tY" title="Jason Statham Takes On Holiday Ops 2025" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>Jason Statham Takes On Holiday Ops 2025 | World of Tanks Christmas Advert 2024</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Paddy Power: A Shirt's Not Just for Christmas, It's For Life</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Paddy Power</span> <span class="gn-list-item__pill"><strong>Category:</strong> Gambling</span> <span class="gn-list-item__pill"><strong>Agency:</strong> BBH London</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Irish bookmaker <strong>Paddy Power</strong> has made its bet on the Christmas ad race, with a humorous and heartfelt tribute to football fans.</p> <p class="gn-reveal">The campaign, '<strong><em>A Shirt's Not Just For Christmas, It's For Life</em></strong>', features actor <strong>Danny Dyer</strong> and boxing promoter Eddie Hearn in a nostalgic journey through the highs and lows of football fandom.</p> <p class="gn-reveal">The ad has been made in response to <strong>Paddy Power's</strong> research suggesting that 73% of viewers find Christmas ads too serious.</p> <p class="gn-reveal">Created by <strong>BBH London</strong>, it takes a playful look at a moment familiar to many fans – unwrapping their first football shirt on Christmas morning.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/vfwS69fkq2U?si=bKYjMozTFh8h6B32"><div><iframe src="https://www.youtube.com/embed/vfwS69fkq2U" title="PADDY POWER CHRISTMAS 2024 ADVERT | Eddie Hearn & Danny Dyer as you've NEVER seen before!" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>PADDY POWER CHRISTMAS 2024 ADVERT | Eddie Hearn &amp; Danny Dyer as you've NEVER seen before!</figcaption> </figure> </div> <p class="gn-reveal"><em>Looking for your next agency partner?</em> The GO Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, <a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023"><strong><em>get in touch.</em></strong></a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/ones-to-watch-most-popular-christmas-ad-campaigns-of-2022" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Campaign Tracker: The Most Popular Christmas Ad Campaigns of 2022</span> <span class="gn-related__excerpt">John Lewis, Asda, Aldi, Boots and more, with brand, agency, and creative credits logged as each major UK Christmas campaign dropped.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-november" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Ones to Watch: 8 Of the Most Impactful Ad Campaigns of November</span> <span class="gn-related__excerpt">John Lewis, WWF, Tesco and more: see which November 2021 campaigns cut through, what creative choices drove results, and why Black Friday ad</span> </a> </li> <li class="gn-related__item"> <a href="/articles/8-of-the-most-impactful-ad-marketing-campaigns-of-october" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Ones to Watch: 8 Of The Most Impactful Ad Campaigns Of October</span> <span class="gn-related__excerpt">Burberry, Wagamama, John Lewis and more made an impact this October. 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