Branding hierarchy: getting it right from the top down and bottom up

Should your business utilise a branded house, a house of brands, or endorsed brand hierarchy? Adam Longobardi of Something Big on how to structure a brand hierarchy that makes sense.

Updating Your Brand Image Might Be Helpful, But Don’t Make Consumers Work Too Hard

Laura Morris, Director and Head of Brand & Advertising at Trinity McQueen, discusses how any change to a brand identity should be considerable enough to notice, but not to the extent that you become unrecognisable from your origins.

Your back-end systems aren’t a ‘tech’ issue. They’re a marketing issue.

B2B and ‘institutional’ marketers know all too well about the back-end systems that eat your data without providing value or insight. Netsells explain how these systems are more than just an annoyance - and how fixing them isn't as hard as it looks.

Wakefield Grammar School Foundation appoint House for media & creative direction

One of the country’s leading families of independent day schools, Wakefield Grammar School Foundation have appointed GO! Network Member House Creative for creative and media marketing support.

Build a brand for the market, not the marketing team.

It seems there’s little correlation between the size or type of business, and the propensity for the new CMO (or CEO) to demand a rebrand for seemingly subjective reasons. But it doesn’t just come from the new senior hire.

Sick of hearing about “The Why”? Here’s why you shouldn’t be.

Ice Blue Sky CEO Charlotte Graham-Cumming explains why we shouldn't stop stressing the 'why' of rebrand projects - and how you turn it into real outcomes.

3 Winning Digital Marketing Strategies for Luxury Brands

The luxury market is growing, but keeping up with the digital marketing boom as a luxury brand comes with its own challenges.

Loal app launches with support of GO! Network members BGN and Jaywing

The new fin-tech is built to equip those poorly served by mainstream providers to overcome short-term difficulties and take control of their credit profiles.

Google and Apple privacy updates - what the ‘death’ of third-party data means for digital advertising

This week, GO! Network members The Potting Shed update us on what the upcoming privacy and data changes from Google and Apple mean for digital advertising.