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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

Build a brand for the market, not the marketing team.

It seems there’s little correlation between the size or type of business, and the propensity for the new CMO (or CEO) to demand a rebrand for seemingly subjective reasons. But it doesn’t just come from the new senior hire.

September 30, 2021

Sick of hearing about “The Why”? Here’s why you shouldn’t be.

Ice Blue Sky CEO Charlotte Graham-Cumming explains why we shouldn't stop stressing the 'why' of rebrand projects - and how you turn it into real outcomes.

September 29, 2021

3 Winning Digital Marketing Strategies for Luxury Brands

The luxury market is growing, but keeping up with the digital marketing boom as a luxury brand comes with its own challenges.

September 17, 2021

Loal app launches with support of GO! Network members BGN and Jaywing

The new fin-tech is built to equip those poorly served by mainstream providers to overcome short-term difficulties and take control of their credit profiles.

September 15, 2021

Google and Apple privacy updates - what the ‘death’ of third-party data means for digital advertising

This week, GO! Network members The Potting Shed update us on what the upcoming privacy and data changes from Google and Apple mean for digital advertising.

September 10, 2021

How B2B businesses can create an effective social media strategy

For many B2B brands a social media strategy is loosely defined at best. Below, GO! Network members Lesniak Swann explain how B2B businesses can create and execute a social media plan that isn't just strategic, but also tied to commercial objectives.

September 9, 2021

Deep Dive: Vanarama on the Wrexham Hollywood sign, the National League and taking risks as a brand

With an upcoming Disney FX series, Ryan Reynold’s co-ownership, and now its very own Hollywood sign (courtesy of Vanarama), we’ve found an unlikely celebrity in the Welsh town of Wrexham.

September 7, 2021

Building a scalable Outbound Prospecting plan that works

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

August 25, 2021