How B2B businesses can create an effective social media strategy

For many B2B brands a social media strategy is loosely defined at best. Below, GO! Network members Lesniak Swann explain how B2B businesses can create and execute a social media plan that isn't just strategic, but also tied to commercial objectives.

Deep Dive: Vanarama on the Wrexham Hollywood sign, the National League and taking risks as a brand

With an upcoming Disney FX series, Ryan Reynold’s co-ownership, and now its very own Hollywood sign (courtesy of Vanarama), we’ve found an unlikely celebrity in the Welsh town of Wrexham.

Building a scalable Outbound Prospecting plan that works

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

What Successful Client-Agency relationships look like

Our new paper, 'Mutual Success: Building effective relationships with agency partners' shares some best-practise examples of client-agency relationships, how to evaluate your existing partnerships, and advice from our network.

Pulse Check: B2B Marketing Trends for the 'Next Normal'

This week, we’re sharing findings from GO! Network Members Fox Agency around their 2021 ClientSide report on growing B2B technology brands.

Mutual Success: Lesniak Swann & Nuaire on creativity in B2B

GO! Network members, Lesniak Swann, a specialist B2B marketing agency sit down with their client, Nuaire to discuss the key to mutual success and reflect on their brand-agency relationship so far.

The Growth of Electrical Retail

As we have been restricted from enjoying certain parts of life during the pandemic, our spending on electrical, audio and visual goods has increased significantly and the retailers in this market have seen record sales.

Pulse Check: Diversity, Equity and Inclusion in the marketing world.

This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.

2021 Marketing Survey - Key findings so far

We’re in a unique position at the GO! Network to watch marketing trends come and go on both the brand and agency side of the industry. Though our latest survey is still live, here are the key marketing trends we're seeing so far.