Loal - or Life On Another Level - launched today with support from GO! Network members BGN and Jaywing. Brought to market by the team behind ethical lender Oakam, Loal provides consumers with a data-led alternative to traditional credit-scoring systems, which Loal consider outdated and often limited in what they can really demonstrate about consumers’ credit worthiness.

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Oliver St Clair, Head of Marketing and Customer Experience at Loal said, “We’re so excited to be launching our game-changing credit app. Loal will enable millions of financially excluded consumers to level up their financial wellness and build or rebuild their credit profiles. We’re shifting the power away from traditional lenders and 'black box' credit reference agencies back into the hands of our customers, unlocking the power of real-time, alternative data to reduce financial exclusion.

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“We’re very grateful for the expertise and creativity of Jaywing and BGN. Both agencies have supported us in creating the future of credit in the UK, and we look forward to working with them as we grow Loal over the coming months and years. Also, a big thank you to The GO! Network for helping us find BGN and Jaywing and for managing these relationships so effectively.”

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About the project

With creative support from Manchester-based branding agency BGN and additional digital support from data & performance specialists Jaywing, Loal is intending to revolutionise credit services for underserved consumers, with a radical overhaul of the traditional lending model.

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BGN’s Managing Director Antonio Giansante said of the project, ‘It’s always great when you can work on a project, that has the potential to make a huge difference to society. We are really proud of the work that has been done across strategy, naming, brand identity, motion and digital.’

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BGN and Jaywing respectively won streams of work for the project in separate competitive pitch processes run via the GO! Network.

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Ben O’Brien, Managing Director of Jaywing said, “Loal are about to launch a really fantastic product which we think has the potential to open up financial inclusion for a large number of consumers who have traditionally struggled with poor credit ratings. We’ve been delighted to work with the Loal team to help them reach the right consumers with their innovative approach to promoting financial health.”

The app is now available to download via the Loal website loal.app.

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