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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

News

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

News

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

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Loop Cashmere Appoint Cedarwood Digital for Online Media Strategy

The appointment comes after a competitive pitch through The GO! Network.

November 10, 2022

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Intelligence

Campaign Tracker: The Most Popular Christmas Ad Campaigns of 2022

From Will Ferrell’s reprised role as Buddy the Elf at Asda supermarket to Aldi’s parody of Nike’s famous 1998 advert ahead of this year’s winter World Cup, we're tracking the most popular Christmas ad campaigns of 2022 all in one place.

November 8, 2022

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Growth

Ones to Watch - The Most Impactful Campaigns of October

With Black Friday, a winter World Cup, and Christmas around the corner, we take a closer look at some of the most impactful creative, digital, and OOH campaigns in October.

November 3, 2022

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Expression

SEO 101 – 10 quick fixes to Improve your SEO Strategy with Limited Resource

With 49% of marketers reporting that organic search has the best ROI of any marketing channel, we ask our Network specialists how you can optimise your current SEO strategy with limited resource.

November 1, 2022

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News

Brand Strategy A-Z - Updating Your Strategy for a New Landscape

Our experts share how to refresh your brand strategy across identity, creative, and awareness in a way that drives your growth into 2023.

October 21, 2022

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Growth

The 5 W's of a Strong Account-Based Marketing Strategy

A great Account-Based Marketing Strategy targets high-value accounts, weeds out waste, and maximises your campaign ROI.. but is it right for you? Our experts share the Who, What, When, Where, and Why of ABM for your business.

October 14, 2022

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Expression

Ones to Watch - 8 of the Most Impactful Ad Campaigns in September

From Shelter hitting home on the cost-of-living crisis to a nostalgic throwback from the British Heart Foundation, here are the advertising campaigns from the creative world that stood out to us in September 2022.

October 7, 2022

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Intelligence

eCommerce 101 : What Brands Need To Do Right Now For A Stronger 2023

As the world of eCommerce gets more competitive by the day, our eCommerce experts share what marketers and eComm leaders alike need to keep ahead of the curve in the New Year.

October 7, 2022

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Growth

The Ultimate Guide to Updating your Video Content Strategy – Advice from our Experts

In this roundup, our experts give practical advice for knowing how, and where, to use video content to engage with your audience.

September 30, 2022

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