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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

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Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

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Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

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Growth

Customer Retention 101 - Key Advice to Boost Your Retention Strategy and Reduce Customer Churn

The pandemic saw a meteoric rise in subscription services, but with life now returned to near-normal, what tactics are brands using to engage their customers and reduce the dreaded churn rate?

September 26, 2022

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Key Considerations when Implementing an Influencer Marketing Campaign - From our Experts

With the path to purchase becoming increasingly more complex, could Influencer Marketing be the solution to help consumers navigate through Google’s ‘messy middle?’

September 23, 2022

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Expression

7 Ways You Could Be Harming Your Visual Brand Identity

Our visual and branding experts discuss how to assess the impact of your brand, and how to avoid weakening your current visual identity.

September 22, 2022

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What Makes a Great CRO Strategy? Advice From the Experts

Our UX and CRO experts share the major - and sometimes unexpected - factors that can make or break your conversion strategy across your platforms.

September 9, 2022

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Expression

Ones to Watch - 8 of The Most Impactful Ad Campaigns of August 2022

Figures recently released by Nielsen reveal that UK advertising spend in the first half of the year is up 20% year-on-year, bolstered by leaps in outdoor and digital display advertising.

September 6, 2022

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Education Provider BPP Invest in Digital Media Strategy with appointment of Anything Is Possible

The partnership comes following a competitive pitch via The GO! Network.

September 5, 2022

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News

How To Reach Your Audience with Organic Content In 2022: By the Experts

Our expert content strategists share the latest trends and opportunities for your content marketing strategy, and how to leverage them to drive organic growth with your target audience.

September 1, 2022