Explore insight, ideas, and inspiration. All in one place

Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

Using Research to Build a Brand Identity that Reflects your Audience

One of the most common challenges we see with rebrand or brand identity projects is a lack of external research. From competitor analysis to consumer persona building, we've outlined 4 ways that research can help you streamline your brand identity.

February 21, 2022

How Waitrose Are Adapting To The ‘New Normal’

Our Brand Partnerships Manager, Darren Harsley, takes a look at how Waitrose are adapting to new consumer behaviours as a result of the pandemic, including new strategies for customer retention and a partnership with Deliveroo.

February 16, 2022

How To Increase Profitability Through Your Pricing Model

In the second of our ‘agency profit series,’ Rory Spence of expert accountancy firm The Wow Company explained how to make the most of your pricing structure, according to the top 10% of UK agencies.

February 9, 2022

Intelligence

Ones To Watch: 9 Of The Most Impactful Ad Campaigns Of January

As we kick off a new year, we take a look at eight of the most impactful marketing campaigns of the past month, shedding some light on the production, reception and why these ads ticked our boxes.

February 8, 2022

Sorted Group appoint Network Members Ice Blue Sky for ABM strategy

The Saas-based delivery platform have appointed Ice Blue Sky to build out their UK ABM strategy in the New Year.

February 7, 2022

How often should you redesign your website, and what are the benefits?

GO! Network members, Relative Marketing, discuss the importance of your company website and the benefits that can come with a redesign.

February 5, 2022

How the Marketing of Wearables, Home Fitness Technology and Equipment is Changing in 2022

Our Brand Partnerships Manager Sam Johnson speaks to brand leaders, taking a look at how the pandemic has affected marketing for the wearables and home fitness sector in 2022.

February 2, 2022

Expression

Now Live: The Best of the Network 2021

‘‘The Best of The Network’ is a great chance to understand the vastly differing types of client-agency partnership we form and celebrate some fantastic work from our Network.

February 1, 2022