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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

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Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

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Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

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Gofor Finance engage TrunkBBI as lead agency partner via The GO! Network

TrunkBBI will work with the fleet management business on brand, creative and digital activation as lead agency partner after a competitive pitch process with GO!.

April 25, 2022

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Growth

Digital Transformation for SMEs and Fast-Growth Businesses: The Guide to Getting Started

One of the hardest parts of running a fast-growing business is how quickly you can outgrow your tooling. In this article, our experts share how you can ensure your software suite works for your future as well as your present.

April 22, 2022

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Growth

Building a Brand with Impact: When and where to invest in Awareness

For marketers focused on demonstrating immediate ROI, the idea of investing in a non-digital marketing strategy can be nerve-wracking - but with the potential reward being larger than ever, what goes into getting an awareness strategy 'right'?

April 21, 2022

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Growth

An Introduction to Outbound Lead Generation: Getting it right and where to start

Outbound prospecting and lead generation has a bit of a bad reputation, yet it is a heavily relied on channel for many agencies looking to find new business opportunities. So how do you do it right?

April 14, 2022

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Velcro Companies appoint Principles Agency for UK Creative Brand Support via The GO! Network

The heritage household brand is engaging the Leeds-based integrated creative agency to build out their brand activation in 2022.

April 12, 2022

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Growth

13 Overlooked Marketing Metrics, and When to Use Them

Marketers are spoiled for choice when it comes to performance metrics - but are insights getting lost in the crowd? This week, GO! and our experts dive into some of the most underappreciated channel marketing metrics, and how to make use of them.

April 11, 2022

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Where To Get Started With A Branding And Design Project By Relative Marketing

GO! Network members Relative Marketing discuss the importance of branding and design and what to consider before starting a branding project.

April 8, 2022

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Growth

Leaders' Perspective: The Best Advice I Can Give

Leaders from across the industry spectrum share advice the've received themselves, and offer their own, to those starting out in a leadership role.

April 7, 2022

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Continental appoint Citypress for Integrated support via The GO! Network

Citypress will support the automotive manufacturing leader across PR, Digital and Social Media.

April 6, 2022

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