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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

Building an Integrated Digital Marketing Campaign Across Your Performance Channels

What’s the difference between using multiple digital channels in your marketing, and a fully integrated digital campaign? We asked our Digital experts how to plan for success when building a truly integrated digital marketing campaign.

May 17, 2022

Is It Time To Go D2C With Your Business? Here's What You Need To Know

This week, GO! Network agencies and our experts discuss the key benefits and potential challenges of going Direct to Consumer - D2C - with your business.

May 11, 2022

Expression

Modernising your PR Strategy - Blending A Digital and Traditional Approach

As recent debates on the relevancy of traditional PR continue, are marketers missing the point? As the sector evolves and adapts, we asked our network of PR experts to share the latest trends, challenges, and tactics for a modernised PR strategy.

May 10, 2022

How to Get the Best from Your Marketing Agency Relationships

Whether you're deciding if you even need a marketing agency, running a search, or evaluating your partners - here's everything you need to know about working with agencies to build strong brand-agency relationships.

May 5, 2022

Expression

Ones to Watch: 8 Of the Most Impactful Ad Campaigns of 2022

As a new report shows the UK media industry regained hundreds of millions of pounds in ad revenue over the past twelve months, we highlight eight marketing campaigns launched last month in April as 2022 shapes into another record-breaking year.

May 4, 2022

Large-scale Digital Transformation, Simplified

A business-wide Digital Transformation effort can bring exponential value – but getting it right requires commitment, patience and skill like no other. Here’s how to get it right, from the experts.

April 29, 2022

How Influencer Marketing can guide consumer decisions through the "messy middle"

As consumers navigate through an increasingly complex ecosystem from awareness to purchase, could a smarter, more integrated approach to Influencer Marketing be the solution?

April 28, 2022

Building an E-Commerce Strategy: When and Where to Platform your Products

GO! Network members and e-commerce specialists LaBrand discuss the various options when it comes to selling your products online, and how to ensure your e-commerce strategy is a success.

April 27, 2022