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‘Recommendation from a peer’ is often ranked as the most common way to appoint an agency – but with more than 30% of marketers considering agency performance to be ‘less than satisfactory, there’s got to be something missing. Here’s what that is.

Most businesses need to outsource some aspects of their operations. Even if you have in-house marketing resource, it’s likely that certain projects will require external help. But what are the benefits of freelancers vs agency marketing support?

We take a look at eight of the most impactful marketing campaigns of October, shedding some light on the production, reception and why these ads ticked our boxes.

Schwa discuss how tone-of-voice can be the missing piece of the puzzle that brings different strands of your brand strategy together.

GO! Network members share their advice on how to avoid common mistakes when it comes to revaluating your brand identity.

A catch-all approach to branding can take the wind out of the sails of any rebrand project. Giles Thomas of Mimo Brands explains why understanding who your brand ISN'T for is just as important as who it IS for.

When embarking on a rebrand, your very first step is developing a vision of the future. Kendra Rogers of psLondon on how to navigate a rebrand without falling overboard.

Should your business utilise a branded house, a house of brands, or endorsed brand hierarchy? Adam Longobardi of Something Big on how to structure a brand hierarchy that makes sense.

Laura Morris, Director and Head of Brand & Advertising at Trinity McQueen, discusses how any change to a brand identity should be considerable enough to notice, but not to the extent that you become unrecognisable from your origins.

It seems there’s little correlation between the size or type of business, and the propensity for the new CMO (or CEO) to demand a rebrand for seemingly subjective reasons. But it doesn’t just come from the new senior hire.

Ice Blue Sky CEO Charlotte Graham-Cumming explains why we shouldn't stop stressing the 'why' of rebrand projects - and how you turn it into real outcomes.

The luxury market is growing, but keeping up with the digital marketing boom as a luxury brand comes with its own challenges.

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

In this roundup, our network of fast-growth leaders and specialists discuss when to engage, and how to manage, external support within your business.

In this roundup, senior industry leaders share how to create an effective successful team culture that includes your marketing agencies and other external support.

With so many industries reaching saturation point, how do you stand out? This week, our experts share how to plan and invest in a sustainable market research strategy that keeps your business ahead of the curve.

Leaders from across the industry spectrum share their experiences of starting a business from scratch.

One of the hardest parts of running a fast-growing business is how quickly you can outgrow your tooling. In this article, our experts share how you can ensure your software suite works for your future as well as your present.

Outbound prospecting and lead generation has a bit of a bad reputation, yet it is a heavily relied on channel for many agencies looking to find new business opportunities. So how do you do it right?

For fast-growth teams, maximising efficiency whilst maintaining your output can often feel overwhelming. This week, we’ve rounded up 6 of the best marketing and sales software solutions for businesses scaling at speed.

For fast-growth agencies, maximising your profit by expanding on your current client portfolio is crucial. This week, The Wow Company shared practical tips and insights on how to broach this in a way that increases value for you and your clients.

Shifting requirements or amends in client-agency partnerships can often lead to agencies taking on unexpected costs. This week, The Wow Company shared 3 key strategies to ensure you're maximising profit before and during your projects.

In the second of our ‘agency profit series,’ Rory Spence of expert accountancy firm The Wow Company explained how to make the most of your pricing structure, according to the top 10% of UK agencies.

Productivity, time-mapping and financial planning can easily fall by the wayside when it comes to running an agency day to day, but it's crucial for maximising profit. So where do you start? Here's how to get started on planning for profitability.

Julia Reynolds is an industry inspiration when it comes to retail. With more than 3 decades in the clothing world, and leadership of everything from F&F to Figleaves, she’s shifted focus in recent years to work on a project of her own.

Experts from our network share how to build a customer strategy that builds loyalty, re-engages your audience, and drives revenue for your efforts.

As the conversation on ESG and net zero rages on, how do you turn your company sustainability initiatives into more than a ‘nice-to-have’? This week, we spoke to sustainability leaders to learn what goes into an authentic sustainability effort.

From reduced costs to improved customer experience to better sales conversions and use of team resources, the benefits of streamlined digital systems are obvious to most - so why is it so often overlooked?

Business areas that impact customer growth and retention are increasingly complex. With organic advocacy being more important now than ever, here's how to leverage better communication, customer research, and UX to build your growth strategy.

Our talent, brand, and communication experts discuss how to build an effective talent and engagement strategy that works for your business needs.

A business-wide Digital Transformation effort can bring exponential value – but getting it right requires commitment, patience and skill like no other. Here’s how to get it right, from the experts.

Are legacy systems and software holding back your business? GO! Network members Calls9 discuss the best approach to modernising your current technologies, common pitfalls, and how to ensure a successful outcome.

Leaders from across the industry spectrum share advice the've received themselves, and offer their own, to those starting out in a leadership role.

In the face of changing legislation, Digital Strategist at Fox, Jennifer Brennan, discusses why it is more essential than ever for marketers to get creative with contextual targeting.

Yes, a great customer experience matters - but what can you do right now to improve it? From personalising their experience to customer journey mapping, here's how to build real steps to a great customer experience into your business strategy

This year for International Women’s Day, we’re expanding on the topic to discuss what diversity looks like in an ever-evolving landscape.

The GO! Network is evolving. Under the ownership of FindProcure Ltd, we’re adopting a technology-first approach to enhance efficiency, deliver smarter insights, and improve how brands connect.

Leading kitchen and home appliance brand - Morphy Richards, has appointed Social Trinity to be their TikTok Shop partner, following an introduction through The GO! Network - who then oversaw the competitive pitch process.

Due to a period of significant growth at GO!, we are looking to appoint a Network Retention Manager as part of our driven and collaborative agency account management team.

Manchester-based Democracy PR has been selected by talkSPORT BET to support their new market activation following a competitive search and selection process managed by The GO! Network.

The high-quality spirits and liqueurs brand will be working with GO! Network members TrunkBBI to drive ambitious expansion plans after winning at pitch.

The London/Denver based agency will be working with The Health Lottery after a competitive agency search and selection process managed by The GO! Network.

The premium designer menswear brand will be working with GO! Network members Vega to drive ambitious expansion plans after winning at pitch.

The Cornish clothing and lifestyle brand will be working with GO! Network members Brave Bison to lead on their UK and US paid social strategy in 2024 after a competitive pitch process.

Kooth will be working with GO! Network members Athlon to lead on the consolidation of their digital presence in 2024 after a competitive pitch process.

The independent charity will be working with GO! Network members Story Group to lead on a new brand awareness campaign in 2024 after a competitive pitch process.

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.

GO! Network members eight&four will be working with the consumer goods leader to develop and deliver a host of content across the full JML product range after a competitive pitch process.