<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa706b65592db85513b1c9_agency-moves-jan-2026-banner-698363d47fa94101808904.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">January 2026 - Part 1: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 February 2026</span> <span class="pip"></span> <span>12 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This month's edition of Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK throughout January 2026.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Weetabix Appoints Mother London as Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Food / Breakfast Cereals)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Weetabix has appointed Mother London as its creative agency without a pitch. Mother will evolve the existing "Discovery" platform, with first campaign activity expected to launch in spring 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e3244d_69fcb220435592e576b4efee_image1-1-6966e23b7d79b977703179.jpeg" alt="Weetabix and Mother London creative agency appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Feeld Expands Screenshot Media Remit to Global Performance Media</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology (Dating App)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Performance Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Feeld has expanded Screenshot Media's remit to include digital performance media strategy, planning and management across global markets. Screenshot will build on its existing creator-led content work by driving performance activity designed to support international growth.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb2386abf9d57deb0e035_feeld-screens-new-release-6966e23cc778d263589662.png" alt="Feeld and Screenshot Media performance media remit expansion"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Evergreen Garden Care Appoints Flourish for CRM Across International Markets</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home &amp; Garden</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> CRM</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Evergreen Garden Care has appointed Flourish to handle CRM across the UK, Europe and Australasia. Flourish will lead CRM strategy and delivery to improve customer engagement, retention and lifecycle performance across markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32456_69fcb23e0ce6d9c4f6009463_evergreen-6966e23b8c426006647050.png" alt="Evergreen Garden Care and Flourish CRM appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">UK Finance Appoints Lansons for "Take Five to Stop Fraud" Campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services (Trade Body)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">UK Finance has appointed Lansons to deliver its "Take five to stop fraud" campaign for the next two years. Lansons will lead communications to raise awareness and encourage practical steps to help consumers protect themselves from fraud.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb9269ee8acada79459ec_69fcb9236575a95fa9695ef8_lansons-appointed-by-uk-finance-for-take-five-to-stop-fraud-anti-fraud-campaign-.jpeg" alt="UK Finance and Lansons Take Five to Stop Fraud campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">E.ON Next Appoints TSA for Social Duties</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Energy</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">E.ON Next has appointed influencer agency TSA to handle its social duties. TSA will lead social strategy and content delivery designed to strengthen engagement and improve always-on performance across platforms.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32417_69fcb24bd6e24de18a9ec9d5_cq5dam-web-1280-640-6966e23b5062e750755821.png" alt="E.ON Next and TSA social agency appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Binder Appoints Tall for Marketing Support</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services (Mortgage Broker)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Mortgage broker Binder has appointed Tall to handle its broad marketing requirements. Tall will support marketing activity intended to build brand awareness and drive customer acquisition.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32429_69fcb24c4c809d524db125b8_binder-1024x576-6966e23b50ac2401339615.jpeg" alt="Binder mortgage broker and Tall marketing appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Costa Coffee Appoints Rapp UK for Loyalty and CRM</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality (Coffee)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> CRM</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Costa Coffee has appointed Rapp UK to handle its UK loyalty and customer relationship management work. Rapp UK will lead CRM strategy and delivery to strengthen retention, engagement and loyalty performance.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32439_69fcb24ec20652951fd693c1_co4314-costa-club-weekend-pr2-scaled-6966e23b79e1a134095412.jpeg" alt="Costa Coffee and Rapp UK loyalty and CRM appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Animal Friends Insurance Appoints Havas Red on Three-Year Communications Contract</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services (Insurance)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Brand Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Animal Friends Insurance has appointed Havas Red on a six-figure, three-year communications contract. Havas Red will deliver a refreshed comms strategy spanning creative campaigns, charity partnerships, trade support and press office management.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb9269ee8acada79459f0_69fcb924aff84c2fde968a49_729918387-82c5c18bbb25dfe06081850a97f76c36e0d5c5734f68d63af5ead4d2a9a94e49-d-696.webp" alt="Animal Friends Insurance and Havas Red communications contract"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">HelloFresh Group Appoints Ready10 for UK Consumer PR Across HelloFresh and Green Chef</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (Meal Kits)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">HelloFresh Group has appointed Ready10 to manage consumer PR campaigns throughout 2026 for HelloFresh UK and Green Chef. Ready10 will lead campaign activations and press office activity to build awareness and consideration of the recipe box services among new audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e3241d_69fcb259aff84c2fde936271_hellofreshedited-6966e23b79b43061526432.jpeg" alt="HelloFresh Group and Ready10 consumer PR appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Nulo Appoints Trouble Maker as European Communications Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Pet Food)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Social / Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">US pet food brand Nulo has appointed Trouble Maker as its European communications agency of record to support its launch into Europe. Trouble Maker will lead integrated communications spanning strategy, creative, media and social to build awareness and drive demand.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e3242d_69fcb25d23aebc21b77b62b6_nulo-cold-pressed-dog-food-65fc462c477eb-6966e23b934b9023982446.avif" alt="Nulo pet food brand and Trouble Maker European communications appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">Institut auf dem Rosenberg Appoints Issa PR for Davos Launch Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Education (International School)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Institut auf dem Rosenberg has appointed Issa PR to launch Rosenberg House at Davos during the World Economic Forum annual meeting. Issa PR will manage global media relations, VIP strategy and campaign liaison to drive visibility and engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e3244a_69fcb2630ddeb0aececec6e6_maxresdefault-6966e23b93aa9360674765.jpeg" alt="Institut auf dem Rosenberg and Issa PR Davos launch communications"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">National Year of Reading 2026 Appoints FMcM as PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector / Education</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">The National Year of Reading 2026 has appointed FMcM to handle its PR for a UK-wide campaign designed to inspire more people to read. FMcM will deliver a multi-platform programme covering consumer and trade PR, strategic planning and thought leadership.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e3241a_69fcb278435592e576b506c5_go-all-in1-6966e23b6191d549980817.jpeg" alt="National Year of Reading 2026 and FMcM PR appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">Kimpton Vividora Barcelona Appoints Palm to Lead UK Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality (Hotel)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Kimpton Vividora Barcelona has appointed Palm to lead UK communications for the five-star boutique hotel. Palm will manage trade and consumer PR, creative campaigns and influencer engagement to build awareness and bookings.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb9279ee8acada79459f7_69fcb9243ee4f480426e1408_el-equipo-creativo-kimpton-vividora-hotel-hotels-archello-1594841310-2774-6966e2.webp" alt="Kimpton Vividora Barcelona and Palm UK communications appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#14</span> <h3 class="gn-list-item__title">Fairfields Farm Reappoints Orange PR &amp; Marketing on Expanded Brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Snacks)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">British crisp brand Fairfields Farm has reappointed Orange PR &amp; Marketing on an expanded brief. Orange will lead strategic planning, campaign delivery, press office management and influencer marketing support to drive growth.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32450_69fcb27e0ddeb0aececedc75_fairfields-farm-crisps-groupshot-40g-hi-res-scaled-6966e23bb816e656321664.png" alt="Fairfields Farm and Orange PR and Marketing reappointment on expanded brief"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#15</span> <h3 class="gn-list-item__title">Sambazon UK Appoints Clarion Communications for Consumer PR and Influencer Activity</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Food &amp; Drink)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Açaí brand Sambazon UK has appointed Clarion Communications as its retained consumer PR and influencer agency. Clarion will lead activity designed to raise brand awareness and increase engagement with UK consumers.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32436_69fcb29a5fd32ca0867613b4_clarion-6966e23bac95a382992697.jpeg" alt="Sambazon UK and Clarion Communications consumer PR and influencer appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#16</span> <h3 class="gn-list-item__title">Cullinan Belek Appoints Clementine Communications as UK PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Tourism (Resort)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Turkish resort Cullinan Belek has appointed Clementine Communications as its UK PR agency. Clementine will lead media relations across luxury travel and lifestyle to build awareness and consideration.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e3243c_69fcb29e6575a95fa9665bb8_522804399-6966e23bab67c807651190.jpeg" alt="Cullinan Belek resort and Clementine Communications UK PR appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#17</span> <h3 class="gn-list-item__title">Mizuno Appoints Aspire PR to Support UK Media Relations</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sportswear</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Japanese sports brand Mizuno has appointed Aspire PR to support the brand in the UK. Aspire PR will manage media relations and drive awareness of Mizuno's footwear range among relevant audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32433_69fcb2a94c7b7bfb37550cce_1qbbe20gncmtxevsw83olc049idv-6966e23bb738f415756434.jpeg" alt="Mizuno and Aspire PR UK media relations appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#18</span> <h3 class="gn-list-item__title">Airbus Foundation Appoints Atalanta for Strategic Comms, Design and Digital Project</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Non-Profit / Aerospace</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">The Airbus Foundation has appointed Atalanta to deliver an integrated strategic communications and design project. Atalanta will develop the foundation's annual impact report and support the creation of a new website subdomain to strengthen visibility and engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32426_69fcb2aca58c76d3e2a3998e_602720-jrjiepycap-whr-6966e23b8a639783096496.jpeg" alt="Airbus Foundation and Atalanta strategic communications and design project"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#19</span> <h3 class="gn-list-item__title">John Frieda Launches Global Relaunch Campaign with VCCP</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beauty &amp; Personal Care</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">John Frieda has unveiled its global relaunch campaign with VCCP, marking the agency's first work since being appointed global creative agency of record. The "Salon attitude. Every day" campaign is rolling out globally across TV, digital, social and retail channels, repositioning the brand around confidence and everyday hair transformation.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e3243f_69fcb2ad5fd32ca08676281c_maxresdefault-69823d9494873257549999.jpeg" alt="John Frieda global relaunch campaign with VCCP"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#20</span> <h3 class="gn-list-item__title">Merlin Entertainments Appoints OMD and Adam &amp; Eve/DDB as Global Agencies</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Leisure &amp; Entertainment</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying / Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Merlin Entertainments has appointed OMD as its global media agency and Adam &amp; Eve/DDB as its global creative agency. The agencies will support marketing across Merlin's global portfolio of attractions including theme parks and entertainment destinations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32445_69fcb2b2cb26a80bfb8c5010_merlinentertainment-1024x576-69823d94d776e364198386.jpeg" alt="Merlin Entertainments appoints OMD and Adam and Eve DDB as global agencies"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#21</span> <h3 class="gn-list-item__title">Sky Gaming Appoints Dentsu Creative as Lead Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Gambling</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Sky Gaming has appointed Dentsu Creative as its lead creative agency. Dentsu Creative will lead brand and campaign development to support Sky Gaming's marketing activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32420_69fcb2b8ec24a939a207b2c6_mygv-aug22-casestudy-thumb-1-69823d9479e6a765498153.webp" alt="Sky Gaming and Dentsu Creative lead creative agency appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#22</span> <h3 class="gn-list-item__title">Sporf Partners with Jungle Creations for Social and Influencer Strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Media &amp; Publishing (Sport)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Sports publisher Sporf has partnered with Jungle Creations to oversee its publishing schedule, platform presence and commercial partnerships. Jungle Creations will support content strategy and audience growth across social platforms.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32423_69fcb2ba3577f227cab4198a_1768301741338-69823d9488fbb618381798.jpeg" alt="Sporf and Jungle Creations social and influencer strategy partnership"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#23</span> <h3 class="gn-list-item__title">Decant Group Appoints Growth Society for Performance Marketing and Ecommerce</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail (Wine &amp; Spirits)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Performance Marketing / Ecommerce</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Decant Group has appointed Growth Society to handle performance marketing and ecommerce growth for its wine and spirits retail business. Growth Society will focus on driving online sales and scaling digital performance.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32453_69fcb2bbaff84c2fde937c8e_decant-group-69823d953651a796708698.jpeg" alt="Decant Group and Growth Society performance marketing and ecommerce appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#24</span> <h3 class="gn-list-item__title">Curaleaf Appoints NewGen to Lead Influencer Marketing</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare (Medical Cannabis)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Medical cannabis clinic Curaleaf has appointed social-first and creator agency NewGen to lead its influencer marketing. NewGen will develop creator-led campaigns to build awareness and engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32430_69fcb2ce3577f227cab422e9_1x-1-69823d94d46a4493556165.webp" alt="Curaleaf and NewGen influencer marketing appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#25</span> <h3 class="gn-list-item__title">Crediton Dairy Appoints Principles for Positioning and Creative Platform</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Dairy)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand Strategy / Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Crediton Dairy has appointed communications agency Principles on a project basis to develop its brand positioning and creative platform. The work will define the brand's strategic direction and future communications.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324a9_69fcb2d38904be2034f27bf2_683870430ce8f380e25e70de-creditondairy-69823d9496cc5154747918.jpeg" alt="Crediton Dairy and Principles brand positioning and creative platform appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#26</span> <h3 class="gn-list-item__title">Quorn Appoints Rise at Seven for Integrated Digital Growth</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Food / Meat Alternatives)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Content / Social / Digital PR / SEO</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Quorn has appointed Rise at Seven to lead strategy and execution across content, social, digital PR, demand marketing and SEO. Rise at Seven will support integrated digital growth and brand visibility.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324ae_69fcb2d66abf9d57deb12f33_quorn-vegan-products-69823d94c2cd6902069521.jpeg" alt="Quorn and Rise at Seven integrated digital growth appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#27</span> <h3 class="gn-list-item__title">Odeon Appoints The Remarkables for Charity Partnership Campaign with Mind</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Entertainment (Cinema)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Odeon has appointed The Remarkables to deliver a campaign in partnership with the charity Mind. The campaign will support mental health awareness through collaborative brand and charity storytelling.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32481_69fcb2d8bdca850b74e9dcc3_118111228-rld3-69823d94c152f869686773.jpeg" alt="Odeon and The Remarkables charity partnership campaign with Mind"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#28</span> <h3 class="gn-list-item__title">PG Fast Food Appoints Mediazoo for Launch Campaign Strategy and Creative</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (QSR)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategy / Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">PG Fast Food has appointed Mediazoo to lead strategy and creative for its launch campaign. Mediazoo will support the launch of the healthier fast food brand as it opens its first store in Glasgow.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324a6_69fcb2d923aebc21b77bb36e_professor-green-glasgow-john-69823d9489378589128839.avif" alt="PG Fast Food and Mediazoo launch campaign strategy and creative appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#29</span> <h3 class="gn-list-item__title">Wizz Air Appoints Omnicom as Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Aviation</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Wizz Air has appointed Omnicom to handle its creative account across Europe and the Middle East. The agency will support brand and campaign development for the low-cost airline as it continues to differentiate itself across international markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32bddaf2ab198e324c8_69fcb2db3ee4f480426b47a0_about-image-hero-desktop-69823d953a29a693307928.png" alt="Wizz Air and Omnicom creative agency appointment across Europe and the Middle East"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#30</span> <h3 class="gn-list-item__title">Tapestry Appoints Dentsu Media Across EMEA and India</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fashion &amp; Luxury Retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Tapestry has appointed Dentsu Media to handle media planning and buying across EMEA and India for brands including Coach and Kate Spade New York. The appointment consolidates multiple media responsibilities into a single integrated remit spanning brand and performance activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324b1_69fcb2e90ce6d9c4f600e3e0_igacrrx2wvpq7fe6le2s3ydsxu-69823d94d068b538608690.avif" alt="Tapestry appoints Dentsu Media across EMEA and India for Coach and Kate Spade New York"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#31</span> <h3 class="gn-list-item__title">United Utilities Appoints AMV BBDO as Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Utilities &amp; Infrastructure</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">United Utilities has appointed AMV BBDO to handle its creative account following a competitive pitch. The agency will lead creative development for the UK's largest listed water company as it evolves its brand and customer communications.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e32497_69fcb2eeaff84c2fde9393f9_united-utilities-p-united-utilities-69823d94dc8e1093841700.jpeg" alt="United Utilities and AMV BBDO creative agency appointment following competitive pitch"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#32</span> <h3 class="gn-list-item__title">Breville Appoints Dinosaur as UK Creative Partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home &amp; Kitchen Appliances</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Breville has appointed independent agency Dinosaur as its lead strategic and creative partner in the UK to develop a new brand platform and integrated campaign suite. The work will focus on reinvigorating the brand across key categories and engaging a new generation of home creators through digital, social and content-led activations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb329ddaf2ab198e32484_69fcb2f46abf9d57deb14343_maxresdefault-69823d94c4121189248153.jpeg" alt="Breville and Dinosaur UK creative partner appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#33</span> <h3 class="gn-list-item__title">TopCashback Appoints Uncharted as Creative Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fintech &amp; Consumer Finance</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">TopCashback has appointed Uncharted as its creative agency of record to develop a long-term brand platform designed to drive growth and strengthen brand distinctiveness among key audiences. The platform will launch this year across TV, social, outdoor and print, supported by an integrated media plan.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e3248f_69fcb2f80ddeb0aececf1e0b_9d8cb52d89ba2afee7553992f79cf76d-fgraphic-69823d9508c4d038769585.png" alt="TopCashback and Uncharted creative agency of record appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#34</span> <h3 class="gn-list-item__title">Fever-Tree Appoints Wonderhood Makers as Lead Social Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Drinks &amp; FMCG</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social Media &amp; Social-First Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Fever-Tree has appointed Wonderhood Makers as its lead social media agency, tasking the agency with delivering social-first creative executions on a global basis. The appointment marks a renewed focus on social as a core channel for building global audience connection and brand impact.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324c0_69fcb306ec24a939a207d43f_screen-shot-2025-05-21-at-6-41-54-pm-69823d94f01df047092078.webp" alt="Fever-Tree and Wonderhood Makers lead social media agency appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#35</span> <h3 class="gn-list-item__title">Clarins Appoints Initiative as UK Media Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beauty &amp; Skincare</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Strategy, Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Clarins has appointed Omnicom Media agency Initiative as its UK media agency of record, with responsibility for all above-the-line media strategy, planning and buying from January 2026. The remit focuses on driving long-term brand growth through a balance of brand fame and performance-led media across digital and broader channels.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e3249a_69fcb3100ce6d9c4f600e7a4_clarins-newsroom-69823d94c0b82775395391.webp" alt="Clarins and Initiative UK media agency of record appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#36</span> <h3 class="gn-list-item__title">Autotrader Appoints Fabric Social as Social Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive &amp; Marketplaces</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social Strategy &amp; Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Autotrader has appointed Fabric Social as its social agency of record to lead always-on and campaign social strategy, spanning creative, partnerships and community management. The remit focuses on building cultural relevance and connecting with younger audiences while reinforcing trust with existing customers across key social platforms.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324a0_69fcb311cb26a80bfb8c84b3_its-time-for-triplets-1-69823d94a5257955491152.webp" alt="Autotrader and Fabric Social social agency of record appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#37</span> <h3 class="gn-list-item__title">c2c Railway Appoints AMS Media for Media Planning and Buying</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Transport &amp; Infrastructure</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">c2c Railway has appointed AMS Media to handle its media planning and buying following a competitive pitch. The appointment marks the first media review since the rail network was renationalised and will support efforts to drive passenger growth across the route.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324c3_69fcb313162fd9ec47e8af0d_s960-c2c-logo-69823d953194d343881842.jpeg" alt="c2c Railway and AMS Media planning and buying appointment following competitive pitch"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#38</span> <h3 class="gn-list-item__title">Zamora Company Appoints Motel for Global Villa Massa Campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Alcohol &amp; Spirits</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative Advertising</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Zamora Company has appointed Motel to develop a global through-the-line creative campaign for its Villa Massa limoncello brand to drive growth across multiple international markets. The work will focus on giving the brand a fresh creative expression as the limoncello category continues to evolve.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e3249d_69fcb3250287c428e0b15301_mixcollage-20-jan-2026-03-04-pm-1793-69823d94af764196903766.jpeg" alt="Zamora Company and Motel global Villa Massa limoncello campaign appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#39</span> <h3 class="gn-list-item__title">Comic Relief Appoints iProspect as Digital Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity &amp; Non-Profit</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Comic Relief has appointed iProspect as its digital media planning and buying agency to support a more digitally driven approach to fundraising and communications. The brief prioritises digital-first activity as the charity looks to be bolder and braver in how it connects with audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324b7_69fcb32642d55fc6ac2b2d54_106017446-1512ec23-d342-429e-b883-4b0397b8f97b-69823d94dcfd8800668084.jpeg" alt="Comic Relief and iProspect digital media planning and buying appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#40</span> <h3 class="gn-list-item__title">Lufthansa Group Appoints Mother Berlin as Global Creative Lead</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Aviation &amp; Travel</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative &amp; Brand Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Lufthansa Group has appointed Mother Berlin as its global creative lead to develop a unifying brand platform across its portfolio of airlines and service brands. The remit focuses on building a shared corporate narrative while preserving the individual identities of each brand within the group.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324ba_69fcb32742d55fc6ac2b2d84_1920-lhga-kv-tails-lh-lx-os-sn-az-ew-69823d9522895994503723.jpeg" alt="Lufthansa Group and Mother Berlin global creative lead appointment"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#41</span> <h3 class="gn-list-item__title">Greene King Appoints the7stars as UK and Ireland Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality &amp; Leisure</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Greene King has appointed the7stars to handle its UK and Ireland media planning and buying following a competitive pitch. The remit covers full media strategy across the brewer and pub operator's portfolio.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324a3_69fcb327bf36b877e701ecad_greene-king-logo-on-door-69823d94ad929815494611.webp" alt="Greene King and the7stars UK and Ireland media agency appointment following competitive pitch"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#42</span> <h3 class="gn-list-item__title">Big Table Group Appoints DAC for Digital Media Strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality &amp; Restaurants</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital Media Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> Jan 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Big Table Group has appointed DAC to deliver digital media strategy across four of its restaurant brands: Bella Italia, Frankie &amp; Benny's, Banana Tree and Las Iguanas. The brief focuses on driving performance and growth across digital channels.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb32addaf2ab198e324b4_69fcb32842d55fc6ac2b2dcb_las-iguanas-london-designer-outlet-00-69824201e48ff798062870.jpeg" alt="Big Table Group and DAC digital media strategy appointment across Bella Italia, Frankie and Benny's, Banana Tree and Las Iguanas"></div> </figure> </div> <p class="gn-reveal">Check out January 2026 Part 2 <a href="https://thegoportal.com/posts/243">HERE</a>.</p> </div></div>