<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa6ff10ed2f76e84f92d7a_agency-moves-14th-to-20th-68ac900a2aeca901557717.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">14th to 20th July 2025 - Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>21 July 2025</span> <span class="pip"></span> <span>4 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 14th and 20th July 2025.</p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Bang &amp; Olufsen appoints The Or as creative agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Electronics (luxury audio)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative (advertising)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Danish luxury audio brand <strong>Bang &amp; Olufsen</strong> has appointed <strong>The Or</strong>, the boutique creative shop from the Mother agency family, to develop its global centenary brand. The Or won a competitive pitch and will lead a specialist team working on Bang &amp; Olufsen's 100th anniversary campaign, the brand's most ambitious to date.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bc8f597aa7b2c7387e_69fcb5b6e288db25734e6937_bangolufsen-6892762fb26cf846611250.jpeg" alt="Bang &amp; Olufsen"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Electronic Arts awards global media account to GroupM</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Gaming (video games)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media (planning &amp; buying)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Gaming giant <strong>Electronic Arts (EA)</strong> has appointed WPP's <strong>GroupM</strong> as its global media agency of record, following a competitive review. GroupM will handle EA's media planning and buying worldwide, taking over from indie agency T&amp;P who previously held the account.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bd8f597aa7b2c738a5_69fcb5b6aff84c2fde946f04_1dfb254ee7791341a2fbdfcfa964e2f7-6892762fb4b9d176830938.jpeg" alt="Electronic Arts"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Lego names UK &amp; Ireland PR agency after eight-year gap</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Toys &amp; Entertainment</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (consumer PR)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Toy maker <strong>Lego</strong> has appointed a new consumer communications agency for the UK and Ireland, its first such agency appointment in eight years. <em>PRWeek</em> reports that Lego's search for fresh PR support culminated in the selection of <strong>Smarts</strong>, part of MSQ Partners, to handle UK consumer PR, replacing incumbent agency Mischief which had worked with Lego since 2017.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bd8f597aa7b2c7389c_69fcb5b7bdca850b74eb4be0_lego1-1024x683-6892762fbd75d428729871.jpeg" alt="Lego"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Innocent Drinks expands PR and social media roster</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages (FMCG)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations &amp; Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Smoothie brand <strong>Innocent Drinks</strong> has brought on new communications agencies to handle its PR and social media briefs in the UK. According to <em>PRWeek</em>, Innocent expanded its agency roster for the first time in several years, engaging new partners to drive its public relations and social content strategy. (Agency names were not disclosed, but industry sources indicate <strong>Tin Man Communications</strong> and a specialist social media agency are among the appointments.)</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bd8f597aa7b2c738a9_69fcb5b7aff84c2fde946f5c_innocentcover-6892762fbcff9769658530.jpeg" alt="Innocent Drinks"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Innocent Drinks taps PrettyGreen for influencer campaigns</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages (FMCG)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Influencer Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> 18 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">In a separate move, <strong>Innocent Drinks</strong> has appointed <strong>PrettyGreen</strong>, a London-based PR and marketing agency, to deliver a series of influencer-led campaigns on a project basis. PrettyGreen's remit kicks off with the "Spicy Content" campaign to promote Innocent's new health shots, targeting Gen Z audiences, and will extend to further product launch activations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bd8f597aa7b2c738cb_69fcb5b8aff84c2fde946f74_innocent-luvsv29a-6892763013945136917908.png" alt="Innocent Drinks x PrettyGreen"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Cartwright &amp; Butler hires Retail PR for consumer brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink (fine foods)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (consumer PR)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Yorkshire-based fine foods manufacturer <strong>Cartwright &amp; Butler</strong> has hired <strong>Retail PR</strong> on a one-year retainer, valued at just under £100,000. The agency will manage Cartwright &amp; Butler's consumer PR, raising the profile of its luxury hampers and treats brand across the UK.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bd8f597aa7b2c738b2_69fcb5b9ef93945df99a14c9_7b45538a8b30854f0eee-6892763022a83432379391.jpeg" alt="Cartwright &amp; Butler"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Boldspace wins trio of new tech clients</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology (B2B/B2C tech)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated PR &amp; Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Independent agency <strong>Boldspace</strong> has won three new technology accounts in quick succession amid "huge demand" in the sector. The London-based PR, creative and branding shop has picked up PR briefs for fintech <strong>Creditspring</strong>, IT firm <strong>Inventus Group</strong>, and fundraising platform <strong>EverGive</strong>, following competitive pitches for each. Boldspace attributes the wins to a surge in tech companies seeking bold communications strategies in 2025.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bd8f597aa7b2c738ce_69fcb5b98f597aa7b2c736fc_boldspace-team-photo-rec-1-2000x1186-1-68927630a8048398259048.png" alt="Boldspace team"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Mandarin Oriental appoints OK Cool as global social agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality (luxury hotels)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Luxury hotel group <strong>Mandarin Oriental</strong> has appointed <strong>OK Cool</strong> as its global social media agency of record after a four-way competitive pitch. The London-based social and creative agency will develop and execute a new "social-first" global strategy for Mandarin Oriental, overseeing content creation, design and strategy to showcase the hotel brand's luxury hospitality to worldwide audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bc8f597aa7b2c73888_69fcb5ba23aebc21b77d9932_mo-pantone-5-6892763047212707643371.jpeg" alt="Mandarin Oriental"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Great Western Railway issues £144k PR tender</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Transportation (rail)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (consumer &amp; corporate)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 18 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Train operator <strong>Great Western Railway (GWR)</strong> is seeking PR agency support and has issued a <strong>£144,000</strong> communications RFP for consumer PR. According to a government tender notice, GWR aims to appoint a consumer PR agency to promote the rail brand, alongside a separate brief for a corporate communications. This opens a pitch opportunity for agencies with transport and consumer expertise.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bd8f597aa7b2c73891_69fcb5bbaff84c2fde9471c2_gwr2-20170925093107949-68927630b3886229691820.jpeg" alt="Great Western Railway"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Department for Education pitches teacher recruitment campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector (government education)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated Marketing (advertising &amp; recruitment)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign/UK Government Tender</span> </div> <p class="gn-reveal">The UK <strong>Department for Education (DfE)</strong> is in the final stage of a competitive pitch for its next <strong>teacher recruitment marketing campaign</strong>. Final creative presentations took place on 14th and 15th July 2025 as part of a formal procurement process. The campaign contract is expected to be awarded by late July, following this multi-stage pitch aimed at finding an agency to boost teacher recruitment through innovative marketing.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5bd8f597aa7b2c73898_69fcb5bcc20652951fd8036d_dfe-angle-feat-68927630b6588931259523.jpeg" alt="Department for Education"></div> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments, and Public Sector RFP opportunities.</em></p> </div></div>