With the changing landscape of technology and user behaviour, Google has introduced the next generation of analytics, GA4 and Google Optimized - But, how do you get the most out of these platforms?

In this virtual session, our experts discuss the latest changes to Google's analytical platforms, including what these changes mean for marketers along with the options - and benefits of - investing further in areas such as personalisation and performance.

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‍On the agenda:

• Getting up to speed – The recent changes to Google’s marketing platforms, and what they mean in real terms

• Filling the gaps – The largest gaps left behind by these changes, and the options for keeping ahead of the curve

• Q&A – Audience Qs and practical advice from our experts

• Next steps – Key considerations for improving your online performance, with or without external support

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Our speakers:

• Imogen Davies, Director of Client Strategy, Verkeer

• Jack Olrod, Senior SEO & Content Manager, Next Chapter

• Matt Tilling, Head of Marketing & Performance, Reckless

• Nathan Jackson, Head of Analytics, Jaywing

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.