In the ever-evolving B2B landscape, utilising market research, data analysis, and innovative strategies can help your business stay ahead of the curve.

In this virtual session for sales and marketing leaders, our experts discuss the building blocks of a successful B2B sales cycle, the value of an aligned sales and marketing strategy, and the role data analytics can play in refining your B2B sales cycle.

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On the Agenda:

• Understanding the B2B sales cycle - The key stages of a successful B2B sales cycle.

• Developing integrated strategies - Ensuring your sales and marketing strategies are aligned, and common challenges when optimising your B2B sales cycle.

• Best practices and case studies - Maintaining consistency across sales and marketing efforts, and the need for flexibility in an evolving landscape.

• Measuring success - Tools or frameworks to evaluate the effectiveness of the B2B sales cycle.

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Who should attend?

• In-House Brand Marketers

• Sales and Marketing Specialists

• Marketing Directors and Strategists

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Our Speakers:

• Jason Ball, Managing Director, Considered Content

• Mark Brighton, Strategy Director, saintnicks

• Francesca Beddow, Director and Co-Owner, Ice Blue Sky

• Matt Hicks, Strategy Director, Lesniak Swann