<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa702f1d3ce3ebefa55635_agency-moves-25th-aug-to-31st-aug-2025-banner-68bafa17aab35664344317.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">25th Aug to 31st Aug 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 September 2025</span> <span class="pip"></span> <span>6 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 25th Aug and 31st Aug 2025.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Tennent's Lager returns creative account to Leith</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Food &amp; Drink (Alcohol)</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">C&amp;C Group has appointed Leith as lead creative agency for Tennent's Lager following a competitive pitch restricted to Scottish agencies. Leith previously held the account until 2002, making this appointment a "homecoming" after more than two decades. The first work is set to launch in 2026. John Doe continues to lead PR and experiential activity for the brand. The win follows C&amp;C Group's recent appointments of Ark Agency for creative duties on Magners and Menabrea.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6db_69fcb448e73405f04430d4e0_mixcollage-22-aug-2025-04-44-pm-1510-68b98b5770d6f880258631.jpeg" alt="Tennent's Lager and Leith agency"></div> <figcaption>Tennent's Lager appoints Leith as lead creative agency following a competitive pitch restricted to Scottish agencies.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Quilter appoints Joint for creative duties</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Wealth Management</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Creative, Brand Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline</span> </div> <p class="gn-reveal">Wealth management company Quilter appointed independent creative agency Joint following a competitive pitch. Joint will develop a new brand platform and positioning to help attract new customers, strengthen relationships with financial advisers, and retain existing clients.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb452aff84c2fde93e70a_69fcb449c2f1d7c2c722e405_quilter-f1lenwz8-68b98b5857c92794489284.png" alt="Quilter appoints Joint"></div> <figcaption>Quilter appoints Joint to develop a new brand platform and positioning following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Co-op Funeralcare appoints VCCP to creative account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Funeral Services</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Creative, Content Production, SEO, Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline</span> </div> <p class="gn-reveal">Co-op Funeralcare appointed VCCP as its integrated agency partner across creative and strategy. The appointment was made without a pitch and expands VCCP's existing relationship with the wider Co-op business, with MullenLowe being the former incumbent.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6d6_69fcb44b4da105fd59b8fc6c_fnc-schema-image-68b98b5798971301787955.jpeg" alt="Co-op Funeralcare appoints VCCP"></div> <figcaption>Co-op Funeralcare appoints VCCP as integrated agency partner, expanding an existing Co-op group relationship.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Costa Coffee appoints Mother Design to adapt Christmas ad</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Design, Creative Adaptation</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Costa Coffee appointed Mother Design to adapt its Christmas campaign for the UK market. The global campaign was created by VML, the brand's creative agency of record.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6e3_69fcb44b0ce6d9c4f601a075_costacoffee-1-68b98b576eaaf114569233.jpeg" alt="Costa Coffee appoints Mother Design"></div> <figcaption>Costa Coffee appoints Mother Design to adapt its Christmas campaign for the UK market.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Avanti West Coast and GWR picks Mindshare for media account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Transport (Rail)</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Media Planning and Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 28 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Avanti West Coast and sister brand Great Western Railway, both part of First Group, appointed Mindshare to handle their media planning and buying following a competitive pitch. The incumbent agency was the7stars.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6f2_69fcb44c3577f227cab4ff81_avantiwestcoast-68b98b579a8dc854447944.jpeg" alt="Avanti West Coast and GWR appoint Mindshare"></div> <figcaption>Avanti West Coast and Great Western Railway appoint Mindshare for media planning and buying following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Aga Rangemaster appoints Mr President and The Specialist Works</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Home and Kitchen Appliances</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Creative (Mr President), Media (The Specialist Works)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Aga Rangemaster selected Mr President for its creative account and The Specialist Works for its media responsibilities.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6d3_69fcb44c3577f227cab4ffbe_agarangemaster-68b98b5795a3f580312310.jpeg" alt="Aga Rangemaster appoints Mr President and The Specialist Works"></div> <figcaption>Aga Rangemaster appoints Mr President for creative and The Specialist Works for media.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Seabrook Crisps appoints Quiet Storm for creative brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Creative, Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 26 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Seabrook Crisps, the UK crisp brand owned by Calbee UK, has appointed Quiet Storm to develop its first major brand platform since the "Brilliant by the bagful" campaign. The retained appointment follows a competitive pitch that began in June 2025 and concludes a five-year partnership with incumbent agency Principles. Quiet Storm will create a fully integrated campaign launching in 2026, focused on portraying Seabrook as a down-to-earth challenger brand rooted in its Northern heritage. The brief includes building national relevance through humour and cultural authenticity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6f8_69fcb44caac99a7f5cf653c4_seabrook-quiet-storm-68b98b5799a5e623523560.jpeg" alt="Seabrook Crisps appoints Quiet Storm"></div> <figcaption>Seabrook Crisps appoints Quiet Storm following a competitive pitch that began in June 2025.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Private White VC appoints Serotonin as digital growth partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Luxury Retail (Menswear)</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Digital Growth, E-commerce, Paid Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 26 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Luxury British menswear brand Private White VC has appointed Manchester-based agency Serotonin as its digital growth partner following a competitive pitch. The agency's remit spans ecommerce strategy, paid media (Meta and Google Shopping), creative optimisation, and advanced attribution modelling. The goal is to accelerate revenue growth while preserving the brand's heritage appeal. Serotonin brings local insight and fashion sector experience, adding to a portfolio that includes ASSOS of Switzerland and New &amp; Lingwood.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6ff_69fcb44de73405f04430d6c5_pwvcxser-768x432-68b98b5788a87040865945.png" alt="Private White VC appoints Serotonin"></div> <figcaption>Private White VC appoints Manchester-based Serotonin as digital growth partner following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">National Express appoints Block Report to lead Social &amp; PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Transport</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Social Media, PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 27 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Coach operator National Express has appointed Block Report to lead its social PR efforts, aiming to boost cultural relevance and "positive talkability" around the brand. The appointment, made without a pitch, is the company's first dedicated investment in social PR. Block Report will provide bi-monthly, insight-led reports combining cultural data analysis with non-traditional creative strategies, spanning social media, print, OOH, and PR. The brief follows internal research revealing high brand awareness (85%) but low positive sentiment (5%). Founded earlier in 2025, Block Report has previously worked with Itsu and Canterbury.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6ec_69fcb44de73405f04430d73f_nationalexpressrs-68b98b57797a0911617143.jpeg" alt="National Express appoints Block Report"></div> <figcaption>National Express appoints Block Report to lead social PR, its first dedicated investment in the discipline.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Homesense appoints PrettyGreen for PR, influencer and social brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Retail (Home Furnishings)</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> PR, Influencer Marketing, Social Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 28 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Discount homeware retailer Homesense has appointed London-based agency PrettyGreen as its lead PR, influencer, and social media partner following a competitive pitch. PrettyGreen will act as the brand's retained consumer communications agency, tasked with driving brand fame and communicating Homesense's value-led proposition. The retailer, part of the TJX group and sister brand to TK Maxx, operates 75 UK stores. The agency highlighted a strong alignment in values and plans to deliver an integrated, creative approach across channels.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6ef_69fcb44ee73405f04430d77f_homesense-vwpae5u-68b98b5797dd6116736295.jpeg" alt="Homesense appoints PrettyGreen"></div> <figcaption>Homesense appoints PrettyGreen as its lead PR, influencer, and social media partner following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">The PHA Group wins retained PR for Ordo</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Healthcare</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 28 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Oral care challenger brand ORDO has appointed The PHA Group to increase its share of voice and raise awareness of its mission to make high-quality oral care accessible for all. Led by PHA's Northern team, the remit includes running a strategic press office and delivering a purpose-driven campaign to elevate the brand's presence in a category dominated by global giants. ORDO, ranked 27th in <em>The Sunday Times 100: Britain's Fastest-Growing Private Companies 2025</em>, is stocked in every major UK grocer and over 30,000 stores worldwide.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6df_69fcb44eaff84c2fde93e500_pha-jpg-68b98b576db9f954312832.webp" alt="The PHA Group wins PR for ORDO"></div> <figcaption>The PHA Group appointed by ORDO to increase share of voice in a category dominated by global giants.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Smoking Gun to raise profile for GRO Retail</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Events/Retail</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 28 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Retail-focused PR agency Smoking Gun has been appointed by GRO Retail (formerly Completely Retail Marketplace) to raise its profile in the retail, property, and franchise sectors. The brief focuses on building momentum ahead of the brand's flagship networking event, which will take place at Old Billingsgate Market, London, on 30 September and 1 October 2025.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6f5_69fcb44f0ddeb0aececfa569_aa1ks0np-68b98b5797dd5044693153.jpeg" alt="Smoking Gun appointed by GRO Retail"></div> <figcaption>Smoking Gun appointed by GRO Retail to raise its profile ahead of a flagship networking event at Old Billingsgate Market.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">RG2 Communications wins PR for Claro restaurant</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Hospitality</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Modern Mediterranean restaurant Claro, located in St. James's, London, has appointed RG2 Communications as its public relations agency of record. The agency will lead PR activity to raise awareness of the venue, which is helmed by renowned Israeli chef Ran Shmueli and Head Chef Shadi Issawy. Claro has recently been recognised by the Michelin Guide and offers a menu rooted in Middle Eastern culinary influences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb452aff84c2fde93e706_69fcb44faac99a7f5cf65480_screenshot-2024-09-29-at-17-57-53-68b98b5805251337382283.webp" alt="RG2 Communications wins PR for Claro"></div> <figcaption>RG2 Communications appointed as PR agency of record for Claro, a Michelin Guide-recognised restaurant in St. James's, London.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Public Sector RFPs</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Welsh Government to launch £60m media and creative review</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Government</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Media, Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 26 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">The Welsh Government will launch a formal review of its media and creative agency roster in November 2025, ahead of a new framework set to begin in April 2026. The framework will cover an estimated £60m in billings over four years, providing media buying and integrated campaign services to government departments and the wider public sector in Wales. The Welsh Government Commercial Delivery team has signalled a focus on appointing small to medium-sized agencies to the new roster.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e6fb_69fcb450aac99a7f5cf654c3_senedd2edited-68b98b5786fd2667275947.jpeg" alt="Welsh Government media and creative review"></div> <figcaption>The Welsh Government will launch a formal review of its media and creative agency roster in November 2025.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Communications Partner for the Wellcome Global Monitor</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Sector:</strong> Communications Partner for the Wellcome Global Monitor</span> <span class="gn-list-item__pill"><strong>Discipline:</strong> Strategic Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Wellcome</span> </div> <p class="gn-reveal">The Wellcome Trust is seeking a strategic communications partner for its Global Monitor initiative, a global research programme that tracks public attitudes toward science and health. The selected agency will provide senior-level strategic counsel, shape the overarching communications strategy, guide narrative development, advise on reputational opportunities and risks, and lead campaign planning and execution. The goal is to elevate the visibility and impact of the Wellcome Global Monitor among key international audiences, particularly researchers, policymakers, and global health stakeholders.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb451aff84c2fde93e702_69fcb450f22509d971f421f2_wellcome-windows-68b98b57eef4e102788247.png" alt="Wellcome Global Monitor communications partner RFP"></div> <figcaption>The Wellcome Trust is seeking a strategic communications partner for its Global Monitor initiative.</figcaption> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>