<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa6ff001679e6f2c2869d6_agency-moves-13th-october-banner-68f69501cf0cb599392535.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">13th Oct to 19th Oct 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 October 2025</span> <span class="pip"></span> <span>5 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 13th Oct and 19th Oct 2025.</p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Vinted appoints Axe + Saw on global owned social</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fashion / Marketplaces</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social (Owned, Global)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Vinted hired Axe + Saw on a six-month retained brief to relaunch and manage its global Instagram and TikTok channels. The remit covers organic strategy, content and day-to-day channel management, marking Vinted's first external partner for owned social.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b492_69fcb5be4da105fd59b97209_shutterstock-1892565019-68f66ecc5b9b5868170374.jpeg" alt="Vinted appoints Axe + Saw on global owned social"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Formula E names M&amp;C Saatchi Sport &amp; Entertainment for global brand comms</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sport / Motorsport</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand &amp; Corporate Communications (Global PR)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Following a six-way pitch, M&amp;C Saatchi S&amp;E will drive corporate, sustainability and cultural storytelling across key markets (UK/US focus), working alongside Formula E's local race-market partners. The brief targets awareness and younger fan growth ahead of Season 13's 18-race calendar.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b466_69fcb5bec20652951fd80480_s0g-1654-w2umj3hd-szkbx4xh-20250110125824-2-68f66ecbdd830105588752.webp" alt="Formula E names M&amp;C Saatchi Sport &amp; Entertainment for global brand comms"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Wise appoints Ace of Hearts as UK strategic &amp; creative partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services / Fintech</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative &amp; Brand Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 16 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">In its first reported win, Ace of Hearts will amplify Wise's creativity "across every corner of the business," creating work to grow UK awareness of the cross-border money brand. The appointment follows a competitive pitch and adds to Wise's recent brand-building push.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b469_69fcb5bf0287c428e0b20a17_images-503b66f1ec2d2d21aca0a8de2bbba321-wise-lockup-at-2x-68f66ecb9c9f6544743685.png" alt="Wise appoints Ace of Hearts as UK strategic &amp; creative partner"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">VodafoneThree consolidates media with Carat</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Telecoms</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 16 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Post-merger, VodafoneThree has awarded consolidated media duties to Carat, migrating Vodafone, Three, Voxi, Smarty and Talk in February 2026. The move builds on Carat's long-running Vodafone relationship and aims to optimise media investment across the enlarged portfolio.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c56575a95fa967b452_69fcb5bf6abf9d57deb21003_vodafonethree-mergeredited-68f66ecbbe653439017929.jpeg" alt="VodafoneThree consolidates media with Carat"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Starling selects MG OMD as media AOR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services / Banking</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 16 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">After a three-way pitch MG OMD wins Starling's media AOR, backing the rebrand (now "Starling") and new "Good with money" platform. A separate social agency appointment is expected to follow.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c66575a95fa967b45c_69fcb5c06954949c9473aaa2_starling-1-68f66ecbba304658022086.jpeg" alt="Starling selects MG OMD as media AOR"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">HelloFresh consolidates global media with Initiative</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food / Meal Kits</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying (Global)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Initiative expands from the UK remit to 12 markets across Europe, Australia and New Zealand, unifying ATL media under one network for scale and consistency. UM remains agency in the US and Canada; creative continues in-house.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c66575a95fa967b458_69fcb5c00ddeb0aeced02d53_1200x630-68f66ecbba304308838080.webp" alt="HelloFresh consolidates global media with Initiative"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Havas Red hired for Thank God It's Natural UK launch</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beauty / Haircare</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR &amp; Influencer (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Following a competitive pitch, Havas Red will deliver media/influencer engagement and trade/consumer comms as the US Black-owned brand enters the UK textured-hair market. The UK brief complements Havas Red's existing US relationship.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b481_69fcb5c0f22509d971f4d896_image-9a87b119-d829-4e90-9dfb-50594742680f-460x-at-2x-68f66ecbd2b5d949486091.webp" alt="Havas Red hired for Thank God It's Natural UK launch"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Airbus appoints MHP Group as retained UK strategic comms adviser</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Aerospace &amp; Defence</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate &amp; Public Affairs (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">After a formal tender, MHP replaces decade-long incumbent Sodali &amp; Co to spotlight Airbus' UK industrial footprint across civil aviation, defence, space and helicopters. The mandate includes data-led creative and stakeholder engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b46f_69fcb5c1ef93945df99a1872_airbus-announces-h175m-task-force-h175m-lloyd-hogan-768x512-jpg-68f66ecb9176a679303591.webp" alt="Airbus appoints MHP Group as retained UK strategic comms adviser"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Cygnet Gin appoints Finn Partners for consumer PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink / Spirits</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR, Events &amp; Partnerships (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Finn Partners will raise awareness and support growth via earned media and experiential, replacing prior consumer PR support. The Swansea-made premium gin targets wider UK distribution and profile.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b48a_69fcb5c12d245c5e9fb51c78_katherine-hero-cygnet-web-restage-4-bottles-68f66ecc2324f953300310.webp" alt="Cygnet Gin appoints Finn Partners for consumer PR"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Open Banking Ltd appoints WA Communications for PA &amp; corporate comms</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services / Regulation &amp; Infrastructure</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Affairs &amp; Corporate Communications (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 16 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">WA will support OBL on political engagement and targeted corporate comms as the UK transitions to the next phase of open banking, educating policymakers and media on adoption and outcomes for 15m+ users.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b47b_69fcb5c22d245c5e9fb51c96_openbankingrs-68f66ecbb8fb4027416797.jpeg" alt="Open Banking Ltd appoints WA Communications for PA &amp; corporate comms"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">Preply hires Digitaloft for relevance-first Digital PR (UK &amp; US)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> EdTech / Language Learning</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital PR &amp; SEO (UK/US)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 13 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Digitaloft will run data-led campaigns and always-on PR to build topical authority around language learning, prioritising high-quality, relevant coverage over vanity link volumes.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b46c_69fcb5c26954949c9473ab3f_preply-new-slogan-en-820x470-68f66ecb93b95356125149.png" alt="Preply hires Digitaloft for relevance-first Digital PR (UK &amp; US)"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Eleven Sports Media partners with Brooklyn Nets on SMB programme</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sport / Sponsorship</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Sponsorship Activation &amp; SMB Partner Programme (US)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Manchester-based Eleven expands in the NBA with a multi-year deal powering the Nets' Small Business Partner Program, offering local firms gameday branding, digital exposure and experiential opportunities at Barclays Center.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b478_69fcb5c2bf36b877e70235d7_16324664167934-68f66ecbbb476440801649.jpeg" alt="Eleven Sports Media partners with Brooklyn Nets on SMB programme"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">Burgess Pet Care appoints Prohibition PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Pet Care / FMCG</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR &amp; Campaigns (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Prohibition will elevate Burgess' heritage and Excel small-animal nutrition leadership through PR, events and seasonal activations, following a broader agency review and roster refresh.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b48e_69fcb5c32d245c5e9fb51cde_burgess-cat-4kg-bag-pr-pic-2-cropped-68f66ecc3265a783254791.png" alt="Burgess Pet Care appoints Prohibition PR"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#14</span> <h3 class="gn-list-item__title">Danforth Group awards multi-brand digital mandate to Wolfenden</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Health &amp; Social Care</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated Digital (SEO, Digital PR, Paid Media, Data)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 16 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Wolfenden signs a three-year deal across Danforth Care Homes, Cromwell Care and Adore Care Homes to drive resident enquiries, recruitment and community engagement via full-funnel digital.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b472_69fcb5c3102fe93f42a89489_danforth-og-68f66ecb95267719315138.webp" alt="Danforth Group awards multi-brand digital mandate to Wolfenden"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#15</span> <h3 class="gn-list-item__title">Kinase wins global digital marketing for Dryrobe</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Apparel / Outdoor</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital Marketing (Global)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Kinase will scale Dryrobe's international growth with performance-led digital strategy and activation for the changing-robe category leader.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b487_69fcb5c38c9541fad348334e_dryrobe-advance-long-sleeve-lifestyle-scaled-68f66ecc142b5762787455.jpeg" alt="Kinase wins global digital marketing for Dryrobe"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#16</span> <h3 class="gn-list-item__title">Hookflash wins SEO for Wild</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Personal Care / D2C</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> SEO (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 18 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">The deodorant challenger appoints Hookflash to strengthen organic visibility and scale new-customer acquisition through technical and content SEO.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b475_69fcb5c46575a95fa967b3a8_wild-promo-shot-68f66ecb9176a177414917.jpeg" alt="Hookflash wins SEO for Wild"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#17</span> <h3 class="gn-list-item__title">Monmouthshire Building Society appoints The SEO Works</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> SEO (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">The SEO Works will improve discoverability and organic performance to support MBS' growth across savings and mortgages.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b484_69fcb5c423aebc21b77da070_monmouthshire-building-society-1-68f66ecbe5bf1828096597.webp" alt="Monmouthshire Building Society appoints The SEO Works"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#18</span> <h3 class="gn-list-item__title">Hotel Football appoints Brazen for consumer PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality / Hotels</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR (Press Office &amp; Campaigns)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 19 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Following a competitive pitch, Manchester's Hotel Football hired Brazen to run a "hard-hitting" press office and create newsmaking moments across rooms, events, conferencing and F&amp;B, aiming to boost both local and visitor footfall. The brief will be led by Brazen's boutique hospitality division.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5c76575a95fa967b496_69fcb5c5e288db25734e73bf_hotel-football-3-4-min-scaled-68f66ecc4fb55310706605.jpeg" alt="Hotel Football appoints Brazen for consumer PR"></div> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>