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Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

Network

The Future is Now: Optimizely's Role in Headless

It's going to be a significant year for Optimizely - Why? In this blog, Adam Davey, Director of Technology at Candyspace shares how Optimizely's new SaaS Core will transform the headless landscape in 2024.

February 8, 2024

Network

Our Top 5 B2B Marketing Trends of 2024 - including: The Return of the Brand

What’s in store for b2b marketers in 2024? There is no denying that we’re already experiencing unprecedented changes to how we work and how we communicate with target audiences. And it’s not just generative AI that’s shaking things up.

February 8, 2024

Pitch win: Citizens Advice invest in brand awareness with Lead Creative appointment of Story Group

The independent charity will be working with GO! Network members Story Group to lead on a new brand awareness campaign in 2024 after a competitive pitch process.

January 19, 2024

The Best Marketing Campaigns of 2023 - Monthly Review

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.

January 3, 2024

Pitch win: JML partner with eight&four to lead ‘full-funnel’ social media strategy into 2024

GO! Network members eight&four will be working with the consumer goods leader to develop and deliver a host of content across the full JML product range after a competitive pitch process.

December 13, 2023

Round-up: 4 'Quick Wins' to a Modernised Digital Marketing Strategy for Legacy Businesses

In this session for senior leaders across professional services, B2B, education, finance, and more, our experts joined us to shed light on the digital marketing ‘wins’ that can drive your brand ahead of the curve in the new year.

November 24, 2023

Round-up: 6 ways to drive differentiation through your marketing strategy

Our experts discuss the common challenges in-house marketers face when developing and maintaining a clear ‘point of difference’ in their marketing strategy, identifying key differentiators, and driving these through your wider marketing strategy.

November 21, 2023

Pitch Win: Royal British Legion Industries invest in Awareness with Story Group Lead Media and Creative Appointment

GO! Network members Story Group will be working with the national charity to deliver a host of work after winning out in two competitive pitch processes.

November 14, 2023