5 things to include when writing a digital brief

Whether it be for a campaign, a new website or something in between, please use this list to empower you and your agency.

Digital Marketing Transformation: 10 common mistakes

According to Pew, 78% of internet users conduct product research online, so there are some key facts to remember when it comes to avoiding some of the most common digital marketing mistakes.

If you want your brand to be heard, start listening

Yes, there is a brand message that you need to share and yes, it’s important the audience receives the information, but if you really want them to engage with you, you have to listen to them.

Money Matters for British Muslims

The four million Muslims living in Britain have a distinct relationship with their money and finances. Their religious beliefs strongly influence their financial choices; everything from banking, home financing to inheritance.

The Evolution of Influencer Marketing

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

Three key questions to guide the marketing brief writing process

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?