B2B Card Manufacturer Swype Appoint Banc Digital for Digital Transformation Support

The Merseyside-based plastic card production and print finishing business came to GO! looking for an agency that could drive their digital transformation efforts with a full digital marketing mix in line with their ambitious growth objectives.

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On the appointment, John Darcy, Head of Marketing at Swype said, ‘We chose Banc due to the strength of their pitch, extensive research and attention to all areas. We were really impressed by their level of analysis on Swype and our current landscape matched alongside the passion they showed to support us on our journey.’

‘When it came to the pitch process, all agencies met aspects of the brief but provided different qualities. The quality sent over made it challenging to pick but also was a great learning experience for us to understand what we required.’

Banc will be kicking off work with the Swype team immediately.

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“We’re incredibly excited to start working with the Swype team, who have already demonstrated ambitious and focused plans for growth in 2022 and beyond. We’re confident the partnership will prove to be a huge success with our digital marketing teams already eager to operate as an extension of Swype’s marketing arm. 

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“Having provided our marketing expertise to a wide range of B2B businesses over the last 13 years, we’re excited to share our experience and knowledge with everyone at Swype, and help them achieve their marketing goals.”

Find out more about Swype here.

The GO! Network is a cost-free agency search process for brands across all sectors. If you’d like to learn more about our process or get started, get in touch here

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