Brand authenticity and ethics mean more to audiences than ever - but is integrating ethics and values into your brand strategy doing more harm than good? Join us for this virtual expert-led discussion to find out.
Is it possible to authentically ‘sell’ your business ethics?
In this discussion with our ESG, brand, and sustainability experts, we’ll explore the risks and potential role of ethics and values in your brand strategy.
On the Agenda:
- The value of values – Shifting consumer trends and expectations, industry-wide changes, and why the importance of authenticity and ethical practise is growing by the day.
- Risks and repercussions – The danger of inaccurately representing your brand from a sustainability or D&I perspective, and the line between positive progress and false flags
- Finding authenticity – Assessing if there’s a right way to share progress, key considerations, and examples of brands that are ‘using comms for good’
- Q&A – Your questions, answered
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