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Trend or Turning Point - The Real Impact of Viral, Influencer and Experiential Marketing
Can going viral impact your bottom line? In this session, our marketing experts will share how to successfully manage viral, influencer and experiential marketing campaigns to complement your wider marketing channel strategy.

The marketing world is constantly shifting – but as trends come and go, how do you decide what’s worth investing in for your own business?

In this session, our experts in viral, influencer and experiential marketing will share how to evaluate, plan, and execute campaigns that bring real ROI to your business, whilst minimising risk.

Key points on the agenda:

  • Finding your fit – assessing if viral, influencer or experiential marketing will work for your sector, strategy and goals
  • The benefits – examining the real bottom-line impact of these campaigns
  • The execution – Key considerations before going live and external support
  • Measuring for success – evaluating and measuring the longer-term impact as part of your channel strategy.

This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.

Trend or Turning Point - The Real Impact of Viral, Influencer and Experiential Marketing

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July 14, 2022
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Virtual
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Member Panel
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