Platforms like TikTok, Instagram, and YouTube are no longer just spaces for engagement - they’re driving real commercial outcomes for brands.

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In this live panel session, leading agency experts will explore how brands can turn social channels into scalable sales ecosystems, where creative storytelling, community, and commerce converge.

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Hosted by The GO! Network, this virtual panel brings together social, creative, and performance specialists to uncover:

• The evolution of social commerce - where content meets conversion.

• Best-practice approaches to TikTok Shop, Instagram Shopping, and platform-native tools.

• How to create shoppable content that feels authentic and drives sales.

• Balancing community building with commercial outcomes.

• Tracking success — how to prove ROI and long-term impact.

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Attendees will leave with practical insights on how to plan, execute, and optimise social commerce strategies that convert engagement into measurable business results.

Why Attend:

If you’re a brand or agency professional looking to stay ahead of the curve in paid social, influencer, or digital commerce strategy, this is your chance to hear directly from those shaping the next wave of social-first marketing.

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