From searching for recommended products to ideas for days out to exploring and evaluating different services, recent studies have found that the majority of consumers are now using social media as a search engine.

But what tactics are going to work best for your business?

Whether you’re looking to enhance your visibility in social search or leverage your social media for better SEO performance, this workshop will give you the key opportunities, challenges, and considerations that go into building a social media and SEO strategy that works for your brand.

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On the agenda:

• How social media became a search engine, and what this means for different brands

• The options for leveraging your social media presence for discoverability and SEO

• What to consider before investing in a specific approach to your social media search strategy, and best practise for different platforms like TikTok, Pinterest, Instagram and more

• Q&A with our panel of SEO and social media experts

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Our speakers:

• Jonathan Argile, Business Director - SEO & CRO, All Response Media

• ‍Lee Fuller, CEO, Flaunt Digital | B Corp™

• ‍‍Aimee Metcalf, Senior Organic Performance Manager, ROAST

• Mia Gardner, Organic Social Manager, Vagabond Digital

• Barnaby St Anton, Digital Marketing Manager, Optix Solutions

• Ger Hayden, Head of Client Success, Core Optimisation

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.