Market expansion can unlock incredible growth, but only if done right. Without a clear strategy, brands risk high costs, misalignment with local audiences, and wasted resources.
Join us for a practical session where industry experts will share how to identify the right market opportunities, allocate budgets wisely, and launch successfully while minimising risk.
Whether you’re entering a new region, targeting a new customer base, or expanding your product offering, this session will provide essential insights to scale with confidence.
Duration: 1 Hour
On the Agenda:
- Understanding Market Readiness: How to assess demand before expanding.
 
- Budgeting for Growth: Smart strategies to maximise impact with minimal spend.
 
- Go-to-Market Execution: Proven tactics for breaking into new regions or audiences.
 
- Avoiding Pitfalls: Lessons from brands that got it right (and wrong).
 
- Measuring Expansion Success: Tracking ROI and optimising strategies.
 
Why Attend?
- Get expert insights from brands and strategists who’ve successfully expanded.
 
- Learn cost-effective ways to test and validate new market opportunities.
 
- Gain practical strategies to avoid common mistakes and financial waste.
 
- Engage in live Q&A and get tailored advice for your expansion challenges.
 
Who Should Attend?
- Heads of Marketing & CMOs
 
- Growth & Strategy Leaders
 
- Business Owners Exploring New Markets
 
- Anyone Looking to Scale their Brand Efficiently
 
Our speakers:
Missed it? Watch the full session playback here