Pitching – If You’re In, Be All In
• 26th March 2026 • 9:00am UK
Register
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Time: 9:00am - 10:00am (UK time)
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Format: Virtual session on Microsoft Teams
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Host: Daniel Dunn, The GO Network
Pitching – If You’re In, Be All In
A practical workshop for agencies who want to improve pitch readiness, raise conversion, and win more of the right opportunities.
Pitching can be a “dirty” word in the agency world, but it doesn’t have to be.
This session shares the patterns that separate high-performing pitches from the ones that never had a chance, plus the practical steps you can take to raise your odds when you choose to pitch.
Expect a clear framework for deciding when to pitch, how to tighten internal readiness, and how to improve the pitch experience for the people on the other side of the table.
Who Should Attend
Built for agency founders, leadership teams, and new business professionals who want a sharper pitching process and better conversion when the opportunity is right.
Agency founders
Leadership teams
New business leads
Pitch teams
Client services leaders
What We Will Cover
To pitch or not to pitch?▶
A practical decision lens for when pitching is worth it, and when walking away is the most profitable move.
Pitch effectiveness: where are you now?▶
The questions and signals that reveal readiness, alignment, and whether you can deliver what you are promising.
What great looks like, from pre-qualification to close▶
What high-performing agencies do differently in pre-qualification, process, and stakeholder management to keep pitches winnable.
Common feedback: successful vs unsuccessful pitches▶
The most common reasons agencies win or lose, and how to turn repeated feedback into practical improvements.
Sales psychology and behavioural drivers▶
How buyers decide in pitch environments, and how to reduce perceived risk without overpromising or performing for applause.
Marginal gains in presentation and delivery▶
Small upgrades to structure, clarity, and delivery that compound into a noticeably stronger pitch experience.
Ongoing learning and target client nurture▶
How to keep sharpening between pitches, and why relationship building beyond the pitch increases long-term win rate.
Session Format
A presentation-led workshop with practical frameworks, real examples, and time for discussion and Q&A.
Running Order
08:45 – 09:00 AM
The GO Network team: Tech Checks
09:00 – 09:05 AM
Welcome and Introduction: Session objectives and intro to the workshop
09:05 – 09:15 AM
Setting the Scene: The state of pitching, why it still matters, and when it shouldn’t
09:15 – 09:40 AM
Workshop Delivery: Readiness, what great looks like, common pitfalls, and marginal gains for conversion
09:40 – 09:55 AM
Interactive Q&A and Discussion: Attendee reflections and questions
09:55 – 10:00 AM
Wrap-Up and Key Takeaways: Summary of actionable improvements and next steps
Why Attend
You will leave with a clearer decision framework on when to pitch, a stronger internal readiness checklist, and practical ways to improve conversion when the opportunity is right.
Places are limited. Register now to secure your spot.
