As your business grows, how do you avoid being 'typecast'? In this cross-industry conversation, senior marketing leaders share how they've built and expanded their brand's identity to reflect a growing business - and what they've learned on the way.
Brand recognition is something every marketing leader strives for – but when you’re only known for a limited area of your wider business, breaking out with new offerings can leave you pushing uphill.
In this session, senior marketing leaders from transformative brands join us to share their experiences bringing new services, sub-brands, and more to market – and answer your questions along the way.
On the Agenda:
- Are you a ‘One-Hit Wonder?’ – How to frame your current brand identity, and understand what you’re known for as a business
- Getting Started – Our panel’s experiences in launching new business offerings, the challenges they faced, and how they overcame them to build out their brand
- Building out your Brand - Practical guidance and advice for strengthening the way your audience understands your business
- Looking Ahead - How to future-proof your brand identity, measure success with your brand building efforts, and Q&A
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.
Our speakers:
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