Is SEO Dead - The Rise of GEO and AEO in Modern Marketing
• 12th March 2026 • 9:00am UK
Register
🕒
Time: 9:00am - 10:00am (UK time)
💻
Format: Virtual brand panel on Microsoft Teams
🎙
Host: Jordan Brownlie, Brand Partnerships Manager, The GO Network
AI Search and Discoverability: Staying Visible in the Era of Generative Results
A practical panel for SEO, content and digital leaders on how to protect visibility, trust and performance as search becomes AI-led.
For years, SEO has been the cornerstone of digital visibility. But with the rise of AI-driven search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), the rules of the game are changing fast.
This session will bring together brand marketing and digital leaders who are rethinking their search strategies in the age of conversational AI, zero-click answers, and predictive search.
We’ll explore how brands are adapting to new search ecosystems led by ChatGPT, Gemini, and AI-powered assistants, and what this means for traditional SEO, content, and discoverability.
The discussion will unpack whether SEO is really “dead,” or simply evolving, and how brands can stay visible, relevant, and competitive in a future shaped by AI.
Who Should Attend
If you are responsible for search performance, content strategy, site experience, or digital acquisition, this session will give you a practical view of what needs to change next.
SEO leaders
Content strategists
Digital marketing leads
Growth teams
UX / website owners
Brand & comms leads
Agency strategy teams
Panel
Nikki Dixon
Director of Brand, Marketing and Corporate Affairs, Leeds Building Society
LinkedIn →
Simon Edwards
Director of Marketing, IFRS Foundation
LinkedIn →
What We Will Cover
How AI-powered search engines are reshaping visibility and discovery
▶
How generative search compresses journeys and shifts attention towards summarised answers, changing where and how brands win consideration.
What “GEO” (Generative Engine Optimization) really means in practice
▶
The practical shifts needed to optimise content for AI retrieval and citation, so your brand has a better chance of being referenced in generated results.
How brands can optimise for “AEO” (Answer Engine Optimization)
▶
How to structure pages and information so they answer intent cleanly, making them more eligible for zero-click and conversational answers.
The changing role of content, UX, and authority in AI-first search
▶
Why expertise signals, clarity of structure, and user experience now influence credibility, trust, and how AI systems interpret your site.
How to future-proof your search and content strategy for 2026 and beyond
▶
A practical roadmap of priorities, quick wins, and structural improvements to stay discoverable as AI-led search continues to evolve.
Running Order
08:45 – 09:00 AM
Speakers + The GO Network team: Tech Checks
09:00 – 09:10 AM
Audience: admitted entrance.
GO Moderator: Setting the Scene: Intro GO, the Panel (Speakers), and the Topic
09:10 – 09:55 AM
Panel Discussion & Q&A: GO Moderator will guide the session and keep it flowing
09:55 – 10:00 AM
Moderator: Closing remarks – Summary of takeaways
Why Attend
You will leave with a clear understanding of how AI discovery is changing visibility, what GEO and AEO require in practice, and how to position your brand for discoverability, trust and performance.
Places are limited. Register now to secure your spot.
