With technological advancements, shifts in buying preferences, unprecedented social and economical factors and an increasing need for personalisation - changes in consumer habits are here to stay.

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In this virtual session, our experts discuss the changing nature of buyer journeys in 2023, how consumer research and analysis - or the lack thereof - can impact the performance of your marketing activity, before delving into the approaches - and options available - to enhance your audience targeting, conversion and engagement tactics.

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‍On the agenda:

• ‍The ‘Messy Middle’ – The changing nature of consumer behaviour, buying journeys, and challenges facing retail in 2023

• Getting started – The options available to in-house marketers when investing in behavioural/data-driven analysis, and what might work for your resource

• An actionable approach – How to practically translate your efforts into your wider targeting, engagement, and conversion strategy

• Investing in your customers – Final advice, your questions, and deciding what’s next

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Our speakers:

• Sue Benson, Founder & Managing Director, The Behaviours Agency

• Rob Shaw, CEO, HUB

• Eleanor Pick, Senior Strategist, CreativeRace

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.

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