So, you think you need a marketing agency – now what? In this workshop, our agency search experts and in-house leaders share everything you need to know to make finding your ideal agency an effective – enjoyable – process.
With the agency marketplace more crowded and competitive than ever, the process of finding a new agency partner can be overwhelming.
In this deep dive for marketing teams looking to navigate the search and appointment process, our Brand Partnerships team alongside a panel of in-house leaders start at the beginning to share best practise advice on the full agency search process - from identifying a requirement to writing the brief, all the way through to the final appointment and contracts being signed.
ON THE AGENDA:
This will be a step-by-step journey through the search process:
- Defining your requirements and assessing your needs – Clarifying your challenge or reviewing your existing agency roster.
- Building the brief – How to write a briefing document that keeps your search process on track, what to include, and what to avoid.
- Getting the go-ahead – Navigating the internal approval process and signing off on your search.
- Search & selection – Best-practise advice for going to market with your brief, navigating the agency market, and key tactics to get the right agencies to the proposal/pitch.
- Mutual Success – Making your final decision, giving great feedback, signing contracts and consistent performance evaluation.
PLEASE NOTE: This is a closed session for in-house marketing leaders only. If you would like to join but haven't received an invitation from the GO! team, please register your interest with the form and you will be added to the waitlist.
