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Community by Design: How Brands Build Loyal Audiences Through Purpose and Connection
The brands leading the way in 2026 aren’t just building audiences - they’re building communities.
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Date: Thursday 22nd January 2026
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Time: 09:00am to 10:00am (UK time)
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Format: Virtual brand panel on Microsoft Teams
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Host: Dominic Wren, Head of Brand Partnerships, The GO Network
Community by Design: How Brands Build Loyal Audiences Through Purpose and Connection
A practical panel on how community thinking turns customers into advocates and drives long-term growth.
Consumers want connection and authenticity. The strongest brands are building communities, not just audiences, and those communities drive loyalty, advocacy and growth.
In this live panel, senior brand leaders will share what authentic connection looks like in practice, how to balance purpose with commercial goals, and how to measure community-led impact.
Expect clear examples, honest lessons, and takeaways you can apply in 2026.
Helen Hope, ex-Frasers Group and N Brown. LinkedIn
What We Will Cover
What brand community means in 2026 How communities differ from audiences and why it matters now.
Purpose that creates advocacy Turning shared values into genuine participation and loyalty.
Balancing commercial goals with authenticity Where brands get it right and where it can go wrong.
Lessons from real community-building programmes What has worked, what has not, and what they would do differently.
Measuring impact Engagement, retention, lifetime value and practical signals of momentum.
The role of content, ambassadors and owned platforms How brands build belonging through channels they control.
Format
A live, Q&A-style panel discussion. Submit questions in chat throughout and we will bring them into the conversation.
08:45 to 09:00: Speaker tech checks
09:00 to 09:10: Welcome, setting the scene, panel introductions
09:10 to 09:55: Panel discussion and audience Q&A
09:55 to 10:00: Closing takeaways
Why Attend
You will leave with sharper thinking on how to build belonging around your brand, clearer guardrails for authenticity, and practical ways to prove community-led growth.
Places are limited. Register now to secure your spot.
Community by Design: How Brands Build Loyal Audiences Through Purpose and Connection
January 22, 2026 9:00 AM
Virtual
Brand Panel
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