Join this session to hear from industry experts on what’s working, what’s not, and how to craft a strategy that delivers results.

Learn how to create engaging content, balance paid vs. organic reach, and avoid the common pitfalls brands face when entering new social spaces.

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Duration: 1 Hour

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On the Agenda:

• The Rise of Emerging Platforms: Why TikTok, BeReal, and others are changing the game.

• Content That Works: How to create engaging, trend-driven content.

• Paid vs. Organic: Making the most of ad spend and viral reach.

• Success Stories: Brands that got it right (and how they did it).

• Avoiding Pitfalls: What brands need to know before diving in.

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Why Attend?

• Get expert insights into the future of social media marketing.

• Learn practical strategies to build an audience and drive conversions.

• Discover how brands are using TikTok and other platforms to their advantage.

• Engage in a live Q&A with social media specialists.

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Who Should Attend?

• Heads of Marketing & Digital Strategists

• Social Media Managers & Content Creators

• Brand Managers & Growth Marketers

• Anyone Looking to Explore New Social Media Opportunities

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Our speakers:

• Grace Warren, Social and Influencer Lead, Ponderosa Agency

• Chloe Johnston, Creative Brand Partnerships Director, Round.

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Missed it? Watch the full session playback here