With 71% of customers recommending a brand based on their emotional connection to it - are you adopting a more 'emotive' approach to your marketing activity?

In this virtual session, our experts discuss the ever-more competitive nature of brand-audience relationships, the challenges of taking a more ‘emotive’ approach to your creative/brand strategy, along with the practical opportunities for in-house leaders to drive behavioural marketing in 2024.

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On the agenda:

• ‍Getting started – How to assess your brand’s resonance and engagement with your audiences, and the building blocks of behavioural marketing

• ‘Emotional’ marketing – What to consider when investing in emotional or behavioural marketing, and the common mistakes in-house leaders can encounter

• Defining your strategy – Practical guidance for nurturing your audience through direct engagement, advocacy, branding, and creative activation

• Next steps – Measuring the impact of your refreshed strategy, next steps, and final advice

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Our speakers:

• Alistair Robertson, Partner, Nucco

• Becky Holland, CEO, BH&P

• Kohlben Vodden, Director, StoryScience

• Philippa Oliver, Strategist, Leith

• Sue Benson, Founder &  Managing Director, The Behaviours Agency

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Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.