talkSPORT BET, a part of BVGroup, is an independent gambling operator and technology solutions provider.

Democracy PR will spearhead a brand activation project for the launch of talkSPORT BET's Lucky Dip game, featuring former footballer and TV pundit Ally McCoist.

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The Pitch

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Initially, talkSPORT BET approached agencies directly but later turned to The GO! Network to leverage their expertise in finding a partner with the necessary experience and capabilities to enhance their communications strategy.

James Kennedy, Head of talkSPORT BET at BVGroup, noted, "We approached some agencies directly, but after the intro call with GO! I thought it sounded very interesting and wanted to see what they delivered to match our requirements."

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The Appointment

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Following a thorough selection process and a final competitive pitch, Democracy PR emerged victorious due to their outstanding proposal and relevant industry experience.

On the appointment, Jennifer O’Grady, Head of Agency at Democracy PR said, "Giving a challenger brand like talkSPORT BET a bigger voice in the highly competitive sports betting arena is what we are all about at Democracy. This project of football and fun was the perfect coming together for our team."‍

James Kennedy commented on the process: "The GO! Model is a no-brainer. I was waiting for some sort of catch, but it never came. The whole process was easy and enjoyable.

They immediately understood the brief, asked the right questions, and were direct in explaining what they felt was required to find us the perfect agency partner within our tight deadline. We’re really excited to be working with Democracy PR."

The collaboration between talkSPORT BET and Democracy PR is effective immediately.

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The GO! Network offers a cost-free agency search process for in-house marketing leaders across all sectors. To learn more about our process or to get started, please contact us here.