<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70ebae1776e969c7ced6_event-banner-68f79dd790451497890894.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">Share your Expertise: Panel Opportunity 20th November 2025</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 October 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">Speaker Opportunity</h2> <h3 class="gn-reveal">"Rebuilding Trust in Influencer Marketing"</h3> <p class="gn-lede gn-reveal">Influencer marketing remains one of the most powerful tools for brands to connect authentically with audiences, but it's also one of the most scrutinised.</p> <p class="gn-reveal"><strong>Event Date:</strong> Thursday 20th November 2025</p> <p class="gn-reveal"><strong>Format:</strong> Virtual Panel Discussion (1 hour, hosted via Microsoft Teams)</p> <p class="gn-reveal"><strong>Moderator:</strong> TBC</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Event Overview</h2> <p class="gn-reveal">From transparency and regulation to content fatigue and shifting algorithms, trust has become both the biggest challenge and opportunity for brands and agencies in 2025.</p> <p class="gn-reveal">In this session, we'll bring together leading agency experts in influencer strategy, PR, and digital communications to explore how marketers can rebuild trust in influencer marketing.</p> <p class="gn-reveal">The panel will discuss what authenticity means in today's landscape, how brands can create meaningful partnerships with creators, and how performance and transparency can coexist without losing the human connection that makes influencer content effective.</p> <p class="gn-reveal">Attendees will leave with actionable insights on improving campaign credibility, strengthening brand–creator relationships, and using data to drive genuine engagement.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">What the Session Will Cover</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key topics on the agenda.</h4> <ul> <li><strong>How influencer marketing has evolved post-2020.</strong></li> <li><strong>Why trust and authenticity are central to long-term campaign success.</strong></li> <li><strong>How brands can balance reach, credibility, and performance.</strong></li> <li><strong>The role of disclosure, transparency, and ethics in influencer partnerships.</strong></li> <li><strong>Leveraging creators as long-term ambassadors, not one-off content channels.</strong></li> <li><strong>Measuring real impact:</strong> engagement vs. influence.</li> </ul> </aside> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Who We're Looking For</h2> <p class="gn-reveal">We're inviting <strong>senior agency leaders</strong> to join this panel, ideally those who can share real-world experience and examples of influencer campaigns that prioritise transparency, trust, and measurable impact.</p> <p class="gn-reveal">Ideal speakers will have experience in:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Ideal speaker experience</div> <h4>Experience and profiles we're looking for.</h4> <ul> <li><strong>Designing and delivering influencer or creator strategies for brands.</strong></li> <li><strong>Managing long-term creator relationships that go beyond single campaigns.</strong></li> <li><strong>Using data and performance insights to evaluate influencer ROI.</strong></li> <li><strong>Balancing creativity, compliance, and authenticity in social and influencer marketing.</strong></li> <li><strong>Guiding brands through disclosure, regulation, or ethical challenges in influencer work.</strong></li> </ul> </aside> <h3 class="gn-reveal">Ideal speaker profiles include:</h3> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Speaker profiles</div> <h4>We're looking for speakers who have:</h4> <ul> <li><strong>Led influencer or creator campaigns that redefined brand credibility.</strong></li> <li><strong>Implemented innovative ways to measure engagement and trust.</strong></li> <li><strong>Built sustainable influencer partnerships rooted in mutual value.</strong></li> <li><strong>Managed the balance between brand messaging and creator authenticity.</strong></li> </ul> </aside> <p class="gn-reveal">This is a panel discussion, not a presentation, we're looking for people who can bring stories, opinions, and honest reflections on what's working (and what's not) in influencer marketing today.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">About the Event Format</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Event details</div> <h4>Format and audience.</h4> <ul> <li><strong>Duration:</strong> 1 hour</li> <li><strong>Structure:</strong> 5-minute intro, 40-minute panel discussion, 10-minute Q&amp;A, 5-minute wrap-up.</li> <li><strong>Location:</strong> Virtual (Microsoft Teams)</li> <li><strong>Audience:</strong> A mix of agency peers, brand marketers, and prospective members across The GO Network community.</li> <li><strong>Follow-Up:</strong> A recording of the event and summary article will be published on The GO Network website and Community Hub post-event.</li> </ul> </aside> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Interested in Speaking?</h2> <p class="gn-reveal">If your agency has experience in influencer marketing, brand–creator partnerships, or building trust in digital campaigns, we'd love to hear from you.</p> <p class="gn-reveal">Please <strong>complete the short form below</strong> to express your interest, our Partnerships and Marketing teams will be in touch to confirm speaker line-up and next steps.</p> </div></div>