As consumer expectations evolve, transparency, regulation, and algorithm changes are forcing brands and agencies to rethink what “authentic influence” really means.

‍

In this live panel session, we’ll bring together agency experts in influencer strategy, PR, and digital communications to explore how marketers can rebuild credibility in influencer marketing.

‍

Together, we’ll discuss:

• What authenticity really looks like in 2025.
• How to create genuine, long-term brand–creator partnerships.
• The role of data, disclosure, and regulation in restoring audience trust.
• How performance and transparency can coexist - without losing the creativity that drives connection.

‍

Attendees will leave with actionable insights on improving campaign credibility, strengthening brand–creator relationships, and using data to drive real engagement and long-term brand impact.

‍

‍