With podcasting booming, more brands are launching their own shows - but does it really drive business growth? Or is it just hype?

In this virtual session, our experts explore the growing popularity of podcasting amongst brands, the fundamentals of a successful approach to podcasting, along with tips to get the most from your strategy.

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Duration: 1 Hour

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On the Agenda:

  • The Role of Podcasting in Brand Growth: Is it a viable long-term strategy, or a content fad?
  • Creating a Branded Podcast That Stands Out: What makes a successful podcast, and how can brands approach production?
  • Measuring Success: Beyond downloads - the real KPIs for engagement and impact.
  • Distribution & Promotion Strategies: How to get your podcast in front of the right audience.
  • Case Studies: Brands that have leveraged podcasting for measurable business results.

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Why Attend?

  • Expert Insights – Learn from professionals who have built and scaled brand podcasts.
  • Data-Driven Approaches – Understand how to track and measure podcast performance.
  • Practical Strategies – Walk away with clear next steps on launching or improving your podcast.
  • Networking Opportunities – Connect with marketing professionals interested in audio content.

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Who Should Attend?

  • Brand & Content Marketers
  • Growth & Performance Marketers
  • Marketing & Comms Teams Exploring Audio Content
  • Business Owners Looking to Build a Thought Leadership Platform

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Our speakers:

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Missed it? Watch the full session playback here