<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70e3fd44edbd8913c173_playback-the-rise-of-purpose-driven-pr-68b815f760472629934108.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title"><em>Playback:</em> The Rise of Purpose-Driven PR: Communicating Your Brand&#39;s Values</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>3 September 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">What You'll Learn in This Session:</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">The fundamentals of a successful purpose-driven PR campaign.</h3> </div> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Aligning PR activity with your brand's core values, including common challenges to overcome.</h3> </div> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Maintaining brand authenticity in PR campaigns and adapting to evolving customer expectations.</h3> </div> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Tools or frameworks to evaluate the effectiveness of purpose-driven PR strategies.</h3> </div> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">🎙️ Connect with our Speakers:</h2> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/charissa-redfern-7a4268144/">Charissa Redfern</a>, B2B Business Director, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tangerinepr.com/">Tangerine</a></p> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/rhonatempler/">Rhona Templer</a>, Group Managing Director, <a target="_blank" rel="noopener noreferrer nofollow" href="https://gold79.co.uk/">GOLD79</a></p> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/chloebaker1/">Chloe Baker</a>, Head of Public Relations, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.weareliquid.com/">Liquid PR</a></p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">About the Event Series:</h2> <p class="gn-reveal">This session is part of our ongoing Expression series – events designed to help agencies elevate their presence, creativity, and commercial impact. All playbacks are free to GO Network members.</p> </div></div>