What You'll Learn in This Session:

📈 Evolving Influencer Marketing
How the landscape has shifted since 2020 and what is driving new brand expectations.

🎯 Why Trust Matters
Why authenticity is now the core factor behind long-term campaign success.

📊 Balancing Reach and Credibility
How brands can balance scale, credibility, and performance while keeping audiences engaged.

🔍 Transparency and Ethics
How disclosure rules, transparency, and ethical practice influence creator partnerships.

🤝 Long-Term Creator Partnerships
How to shift from one-off collaborations to genuine long-term ambassador relationships.

📏 Measuring Real Impact
How to measure influence beyond surface engagement and focus on meaningful campaign results.

🎙️ Connect with our Speakers: