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Playback: Is SEO Dead - The Rise of GEO and AEO in Modern Marketing
March 12, 2026
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With the rise of AI-driven search engines like ChatGPT, Gemini, and other generative platforms, the rules of visibility are changing fast. Traditional SEO is no longer just about keywords and rankings, it’s about being the trusted answer in an AI-first world.
Is SEO Dead - The Rise of GEO and AEO in Modern Marketing
A practical panel for SEO, content and digital leaders on how to protect visibility, trust and performance as search becomes AI-led.
For years, SEO has been the cornerstone of digital visibility. But with the rise of AI-driven search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), the rules of the game are changing fast.
This session brings together brand marketing and digital leaders who are rethinking their search strategies in the age of conversational AI, zero-click answers, and predictive search.
We explore how brands are adapting to new search ecosystems led by ChatGPT, Gemini, and AI-powered assistants, and what this means for traditional SEO, content, and discoverability.
The discussion unpacks whether SEO is really “dead,” or simply evolving, and how brands can stay visible, relevant, and competitive in a future shaped by AI.
Who Should Watch
If you are responsible for search performance, content strategy, site experience, or digital acquisition, this playback gives you a practical view of what needs to change next.
SEO leadersContent strategistsDigital marketing leadsGrowth teamsUX / website ownersBrand & comms leadsAgency strategy teams
Panel
Simon Edwards
Independent B2B Marketing Consultant, Ex - Capita, UBS and Santander
How AI-powered search engines are reshaping visibility and discovery▶
How generative search compresses journeys and shifts attention towards summarised answers, changing where and how brands win consideration.
What “GEO” (Generative Engine Optimization) really means in practice▶
The practical shifts needed to optimise content for AI retrieval and citation, so your brand has a better chance of being referenced in generated results.
How brands can optimise for “AEO” (Answer Engine Optimization)▶
How to structure pages and information so they answer intent cleanly, making them more eligible for zero-click and conversational answers.
The changing role of content, UX, and authority in AI-first search▶
Why expertise signals, clarity of structure, and user experience now influence credibility, trust, and how AI systems interpret your site.
How to future-proof your search and content strategy for 2026 and beyond▶
A practical roadmap of priorities, quick wins, and structural improvements to stay discoverable as AI-led search continues to evolve.
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