<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70a7ab5011b4fe1ab969_velcro-x-creative-race-banner-68c3ef46471b0095092416.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> VELCRO® Brand Appoints CreativeRace to Drive Shopper Marketing Growth for HANGables</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 May 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Following a product relaunch and national listing at The Range, VELCRO® Brand sought a strategic partner to drive sell-through of its HANGables® range, an innovative, damage-free wall hanging solution.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">With mounting competition from established brands such as 3M, the brief focused on securing an agency with proven retail marketing expertise, strong creative execution, and performance across digital and social shopper channels.</p> <blockquote class="gn-blockquote gn-reveal">"We know we have the right product - what we needed was the right partner to help more people discover it, try it, and trust it. CreativeRace not only understood the challenge, they came with energy, ideas, and proof of how to make it work."<cite>Matt Rowling · EMEA Marketing Manager, VELCRO® Brand</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb04ba79927edaf0b57c3_69fcb04bda12a524aac6e2b3_19197930-qetwc6hn-new-68c349d939dc9378979545.jpeg" alt="VELCRO® Brand HANGables product range"></div> <figcaption>VELCRO® Brand HANGables® range, now stocked at The Range.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>CreativeRace</strong>, a Leeds-based integrated agency with deep roots in shopper marketing, will now lead the strategic planning and execution of VELCRO® Brand's 2025 campaign activity across the UK retail market.</p> <p class="gn-reveal">This includes digital content creation, paid activation, influencer-led education, and a seasonally timed campaign rollout that builds trust and boosts performance across retail partners, including Amazon and The Range.</p> <aside class="gn-quote gn-reveal"><q>This was a perfect example of a brief with strong ambition, clear goals, and a product with real potential to disrupt the category.</q><cite>Sam Johnson · Head of Brand Partnerships, The GO Network</cite></aside> </div></div>