‍Hatch will focus its activity across the business’ portfolio of brands, which include VK, Hooch, Reef, Franklin & Sons and Gather, as well as new to market NPD.

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The Search

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On the process, Zehra Gezer, Head of Corporate Marketing, Digital & PR at Global Brands, comments:

"The GO! Network team was easy to work with, offering speedy responses and feedback throughout the search process. The agencies they endorsed were all of high quality, very professional, and enthusiastic to work with us."

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The Appointment

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Following a competitive pitch process, Leeds-headquartered Hatch - which specialises in PR, content production, social media, and activation - won the six-figure account.

The brief sees Hatch delivering a strategic press office across consumer and corporate activity, as well as execution of sub-brand specific creative campaigns.

On the win, James Hickman, Managing Partner at Hatch, says:

"Global Brands are one of the few unicorns in the drinks industry. Their creativity, independence and bravery make them a really exciting business, and the whole team are thrilled to be working with them.

Global Brands’ portfolio is packed with iconic brands which allow us to be super creative. We’ve already hit the ground running and there are lots of exciting campaigns in the pipeline."

On the appointment, Matthew Bulcroft, Marketing Director of Global Brands, adds:

"We’ve got big plans for all of our brands, so finding an agency that could match our pace and energy was key. Hatch understood what we’re about straight away.

They’re sharp, creative, and not afraid to challenge. Just as important, they feel like a natural extension of our team which is exactly what we were looking for.

With VK, Hooch, Reef, and Franklin & Sons we’ve got a mix of bold, nostalgic, and premium brands that all need their own approach but share the same ambition to stand out. We’re already working on some exciting projects and it’s great to have them on board."

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The GO! Network offers a cost-free agency search and selection process for in-house marketing leaders across all sectors. To learn more about our process or to get started, please contact us here.